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Marlena Moore

For Membership Management Masters

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YouTube for Nonprofits in 7 Steps: Benefits, Setup & Best Practices
Website & Technology
🕑 10 Min Read
YouTube is one of the most valuable tools a nonprofit can use to reach people, tell stories and raise support. It’s free to use, easy to learn and already has billions of users watching every day. If your nonprofit isn’t on YouTube yet, this is a good time to start. Google runs a YouTube for Nonprofits program that... Read More
Marlena Moore Avatar Marlena Moore
August 4, 2025
Event Budget Templates for Every Organization (Annual Conferences, Fundraisers, Meetings and More!)
Organizational Management
🕑 5 Min Read

Event Budget Templates for Every Organization (Annual Conferences, Fundraisers, Meetings and More!)
Marlena Moore Avatar Marlena Moore
July 23, 2025
Why Your Nonprofit Email List Isn’t Working (and How to Fix It)
Marketing
🕑 10 Min Read

Why Your Nonprofit Email List Isn’t Working (and How to Fix It)
Marlena Moore Avatar Marlena Moore
July 15, 2025
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marketing automation for nonprofits
Website & Technology
🕑 16 Min Read

The Complete Guide to Marketing Automation for Nonprofits + Top Tools to Use
Marlena Moore Avatar Marlena Moore
June 24, 2025
Understanding Fiscal Agents: What They Do and When You Need One 
Organizational Management
🕑 7 Min Read

Understanding Fiscal Agents: What They Do and When You Need One 
Marlena Moore Avatar Marlena Moore
June 16, 2025
Everything You Need to Know About Event Registration Software: Features, Benefits and Our Top Picks
Website & Technology
🕑 15 Min Read

Everything You Need to Know About Event Registration Software: Features, Benefits and Our Top Picks
Marlena Moore Avatar Marlena Moore
June 9, 2025
The 18 Best HOA Websites of 2021 And Why You Need One
Website & Technology
🕑 6 Min Read

The 15+ Best HOA Websites of 2025 And Why You Need One
Marlena Moore Avatar Marlena Moore
April 27, 2025
501c7 vs 501c3: Club or Cause—What’s Your Type?
Organizational Management
🕑 10 Min Read

501c7 vs 501c3: Club or Cause—What’s Your Type?
Marlena Moore Avatar Marlena Moore
April 19, 2025
social media for associations
Marketing
🕑 9 Min Read

The Social Media Playbook for Associations: Strategy, Software and Ideas for Success
Marlena Moore Avatar Marlena Moore
April 14, 2025

Member Retention 101

Gaining new members is a must for any membership organization. But the real key to growing in size and revenue? Keeping the members you already have happy—and renewing year after year!

In this ebook, you’ll learn how to:

  • Map out your member journey
  • Engage members at every step
  • Make the renewal process a breeze

Find out everything you need to know about what makes members stick around (or leave!) so you can master member retention. PLUS! Get a month-by-month guide to plan your retention strategy.

CONTENTS

  1. Your First Steps
  2. Map Out Your Member Journey
  3. Get Curious About Why Members Leave
  4. Make Your Member Benefits Sparkle
  5. Engage Members To Keep Them Coming Back
  6. What To Do When It’s Time To Renew

& More!

Download
Member Retention 101

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