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Marlena Moore

For Membership Management Masters

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🕑 15 Min Read
At WildApricot, we’ve worked with thousands of fundraising professionals over the years. Although they all have different tips and tricks for success, there’s one tool they all swear by: nonprofit fundraising software! Fundraising and donation software simplifies everyday tasks like: Keeping track of donor information Accepting online donations Building social campaigns And more! However, there... Read More
Marlena Moore Avatar Marlena Moore
November 17, 2025
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Member Retention 101

Gaining new members is a must for any membership organization. But the real key to growing in size and revenue? Keeping the members you already have happy—and renewing year after year!

In this ebook, you’ll learn how to:

  • Map out your member journey
  • Engage members at every step
  • Make the renewal process a breeze

Find out everything you need to know about what makes members stick around (or leave!) so you can master member retention. PLUS! Get a month-by-month guide to plan your retention strategy.

CONTENTS

  1. Your First Steps
  2. Map Out Your Member Journey
  3. Get Curious About Why Members Leave
  4. Make Your Member Benefits Sparkle
  5. Engage Members To Keep Them Coming Back
  6. What To Do When It’s Time To Renew

& More!

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Member Retention 101