Targeted Impact

Episode 8: Subscription Strategies with Robbie Kellman Baxter

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Watch On-demand

About the webinar

WildApricot’s Targeted Impact is a free bi-weekly Q&A session with experts in the membership and nonprofit space, dedicated to helping membership organizations thrive.

We invite experts to answer your most pressing questions on topics ranging from membership growth to virtual fundraising and everything in between.

In this free webinar, Robbie will explain:

  • Subscription models
  • The meaning behind launch, scale and lead
  • Pricing a subscription model for a small organization

Meet The Speaker

Robbie Kellman Baxter

Robbie Kellman Baxter

Bestselling Author

Robbie brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised over 100 organizations in over 20 industries on growth strategy.

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