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20 Foundation Websites to Get You Inspired

Tatiana Morand  22 July 2020  0 comments
 

foundation websites

 

Picture this scenario. 


Kiera got a big raise at work and wants to support her local community through donating to a local foundation. 


But where? She types in a quick Google search and is greeted with a list of results.


But… your foundation website is nowhere to be found.


If you don’t have a website, this may be a common occurrence – you could be missing out on potential supporters, especially if other local organizations have their website up and running. 


This is one of the many reason foundation websites are such an important tool to your success.

 

To help you get started, we’ll go over why foundation websites are so important, and then give you 20 of the best examples to inspire you as you dive into your own design.


5 Reasons Why Foundation Websites Are So Important

 

A website is such an important part of a well-rounded image for your foundation. If you’re creating a new website or updating your existing one, here are some of the top things to keep in mind. 

1. Boost Your Credibility

 

How do you feel when you look for an organization online and struggle to find their website? It takes away from the credibility and sentiment towards your brand –  84% of consumers believe a business seems more credible when it has an active website, versus just a social media presence. 


With a foundation, it’s especially important to take every step to boost your credibility. You want people to trust you and the causes you’re putting money behind!

2. Increase Your Visibility

 

Your website is your foundation’s home on the web – just like you would if they were visiting your office, you want people to come in, kick their shoes off, and see what your foundation does!  


If people are looking for causes to support, you don’t want them missing your foundation because they can’t find it. The increased visibility that foundation websites provide ensures more eyes see all the work that your foundation is doing.

 

3. Share What You Do

 

Take advantage of the increased visibility and let people on your foundation website know what you do. Here’s some information you’ll want to cover here:

 

  • Mission: Summarize your goals and values

  • Location: What community do you support? Share what area your foundation funds go to

  • Featured Stories: How did your foundation help somebody? Post a success story or obvious link to one so people can see where their money goes

Make sure this information is easy to find — it should ideally be included in the top menu of your website so it’s easy for visitors to see. 

4. Connect with Your Community 

 

Making sure your foundation website allows you to connect with your community is so important. When people know you’re working to improve their own neighborhood, they’re more likely to want to stay up to date on your work. Include a form where people can leave their email and join your newsletter or have posts that people can leave comments on. You’re essentially building a community around your foundation this way!


You can also use part of your website to recognize your community as another way to connect. Share thanks for any local businesses that are fundraising for you or any community events you’ll be attending.

5. Process Your Foundation's Requests

 

Simple website features can make it easier for you to process requests and donations right on the page. It’s great to give potential donors different ways to seek more information or make a donation without overwhelming your staff with calls lines.


Highlight these areas on your website – you want those DONATE NOW or CONTACT US buttons to really pop so people are drawn to them.


Remember, you don’t need to be a coding expert to build amazing web pages – there are tons of great nonprofit website builders that do most of the heavy lifting for you. You’ll be able to build foundation websites that look great and have all the features you need, from contact forms to widgets that process payments.


And if you’re looking to design your own website, why not check out Wild Apricot?


Wild Apricot is the #1 rated membership management software used by over 29,000 nonprofits, clubs, associations and religious communities across North America. You can try a free, 30-day trial of Wild Apricot and have your foundation set up with a professional-looking website and member database in just an afternoon.

 

 

Free Trial Wild Apricot

Cycling Club Management Software“I have been the webmaster for DATES (Dallas Area Tandem Enthusiasts) since 2001. During that time we have used 4 web hosting sites including Wild Apricot. Hands down, Wild Apricot has been the superior web hosting site for our club. Moving to Wild Apricot has made my job much easier.”

- Kevin V., Webmaster, Dallas Area Tandem Enthusiasts

 

20 Foundation Websites to Inspire Your Design

 

At this point, we’re sure you’re excited to design your very own website! 


Here are 20 amazing foundation websites to help inspire you, as well as what they’re doing right so that you know what to include on your own. Keep an eye out for the features we highlighted in the section above as well. 


1. Doris Day Animal Foundation

Doris Day Animal Foundation


The Doris Day Animal Foundation makes sure the most important aspects of their foundation website pop! Their mission and make a difference sections are a vibrant orange that attracts the eye right away, with two donate buttons that are hard to miss. Apply this same idea to your website to make sure people know what you do and where they can donate.


2. Islamic Foundation North

islamic foundation north


This foundation’s homepage quickly presents the most important information that their visitors would want to find, such as their schedule of events. Their menu bar at the top is also simple and clear, and they’ve highlighted the Donate page by making it a different colour so it’s easy to see. 

 

3. Arizona Community Foundation

Arizona Community Foundation


The Arizona Community Foundation shows that you don’t need a super complicated website design. Their colors are clean and it’s easy to navigate, as everything you click through is right at the top. One standout part of this website is the option to “Give Where You Live”, which encourages community engagement, especially if you’re a foundation that helps numerous neighborhoods — give people the option to donate close to home so that they can feel even more connected to your mission. 


4. Gates Foundation

Gates Foundation


Even smaller organizations can take note from the Gates Foundation. As visitors scroll, their images tell a story. To do the same on your site, pull out the most powerful stories your foundation has helped with – no doubt you have some amazing ones to share! – and add them to your homepage. 


5. The Frist Foundation

The Frist Foundation


The Frist Foundation took a minimal approach with their homepage, and it works. It’s clear to the user that this foundation works in Nashville, and their simplicity makes the orange “Responding to Crisis” button really stand out. If you know where you want your website visitors to go, this is a great way to make sure they end up there.

 

6. The Westfield Foundation


The Westfield Foundation

 

Thank your community to make sure they feel like you appreciate their contributions! The Westfield Foundation makes sure their appreciation is front and center on the homepage, ensuring donors feel appreciated.


7. Arizona Parks and Recreation Fellowship

arizona parks and recreation fellowship


The APRF showcases several ways that visitors can support them right from the homepage, as well as describing what they do so that visitors know why they should be supporting them. They also have easily accessible information about grants and scholarships so that their audience of beneficiaries can quickly find it as well. 


8. Toronto Foundation

Toronto Foundation


 

Toronto Foundation is a great example of using color and image to make their homepage pop. The background image is recognizable to their community, letting visitors know where they work. They also have two very clear buttons for users to click – made even clearer with vibrant color and powerful language. Make note of the color and language you use on your website and make them count.

9. Adopt a Love Story

Adopt a Love Story


Adopt a Love Story does an amazing job of engaging sponsors through stories. They frame each family as a story, which donors can read through and choose which one to become a part of. To do this on your own site, see if you can break up the areas your foundation sponsors to capture new audiences!


10. Foundation for the Carolinas

Foundation for the Carolinas


Foundation for the Carolinas takes a different approach to their website design. Rather than emphasizing donations, they emphasize where small businesses looking for support need to click to find their resources. It shows how well they know their audience, and demonstrates to other visitors that they put the people their foundation benefits first and foremost. If your primary audience is also the community you support rather than donors, this is a great tactic to use. 

 

11. Alaska Conservation Foundation

Alaska Conservation Foundation

 

Need to convince your donors that you need them? The Alaska Conservation Foundation doesn’t waste any time, using the first page of their foundation website to emphasize their cause is important and  they need you. Putting this front and center is a great way to build urgency with donors, telling them exactly why you need their support.

12. Pikes Peak Range Riders Foundation

Pikes Peak Range Riders Foundation


This website is simple but eye catching, with the cloudy background mimicking the clouds in the cover photo. The colours on the homepage also mimic the colours in the background, tying everything together. It’s easy for visitors to learn about the organization and to donate or join them directly from the homepage. 


13. Community Foundation for Southwest Michigan

Community Foundation for Southwest Michigan


Use your website to participate in the conversations that your community and donors are speaking about, just like Community Foundation for Southwest Michigan does. They show their community they care about the same issues they do. By showing your audience you’re aware of what’s going on outside your organization, you can build deeper connections with donors who also care about those issues. 


14. Children’s Health Foundation of Vancouver Island


Children’s Health Foundation of Vancouver Island


They don’t say that a picture is worth a thousand words for nothing! The Children’s Health Foundation’s focus on the image makes it clear who they support – families. See how you can use images across your website to show who and what your foundation supports rather than having to spell it all out.


15. New York Foundation for the Arts


New York Foundation for the Arts

By sharing their $1,000 grants right on their homepage, NYFA shares with foundation donors where their money is going and a resource for people looking for support. Try to incorporate what you are actively doing right on your homepage so everybody can see where your effort – and their financial support – goes.


16. The Wood River Women’s Foundation


The Wood River Women’s Foundation


The soothing colours on this website mirrors the simplicity of their navigation: they include only a few important pages so that visitors don’t get distracted and find only what they need. Additionally, they have their mission front and centre so that anyone reading knows immediately whether it’s the right organization for them to join and support. 

 

(PS: this website was designed in Wild Apricot. Start your 30-day free trial to make your own!) 

 

17. The Foster Farm

The Foster Farm


The Foster Farm is a great example of the power in images and words – when you see the puppies with the “Save a Life” button, you can’t help but want to help save them. See how you can pair strong images and language to encourage users to click!


18. Anschutz Family Foundation

Anschutz Family Foundation

Make sure you make the foundation’s mission clear, just like Anschutz Family Foundation does. Right away, they share their goal of improving Colorado. People are likely to see this and stay on your page if they agree with you – that means people who stay on your page agree with your mission. Communicate the impact of your work early so you’re getting visitors who agree with what you do.

 

19. California Community Foundatio

California Community Foundation


Take notes from the California Community Foundation’s use of their website to build community. When somebody gets to their page, a pop up asks for an email address to join them in building Los Angeles. Building your email list is a great way to develop your community: someone may not be ready to donate just yet, but the more opportunities you share via email, the more likely it is that they’ll become convinced. 


20. Klamath Lake Land Trust

 

Klamath Lake Land Trust


The Klamath Lake Land Trust showcases several ways that visitors can get involved both via donations and participating in a variety of current events right on the homepage, making it easy for even new visitors to find that information. Including a Google Map to the property is also a unique approach that other land trusts or organizations who want to showcase how best to get around their area can take. 


We hope that these examples have helped convince you to make your own website — or have helped you with your redesign. There are lots of great foundation websites out there to pull inspiration from, so take these tips and make them your own! 

Tatiana Morand

Posted by Tatiana Morand

Published Wednesday, 22 July 2020 at 1:47 PM

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