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55 Free Nonprofit Webinars for April 2020

Tatiana Morand  26 March 2020  5 comments
 

The nonprofit world can be hard to navigate in the best of times, let alone right now, when we’re all coping with a global pandemic. 

Luckily, experts in the field are stepping up to offer their latest best practices and strategies to help organizations do their best work. 

From addressing issues directly tied to the COVID-19 outbreak to offering general tips, this month’s roundup has you covered. Topics include hosting virtual events, online fundraising, volunteer management, nonprofit communications, applying for grants, data management and much more!  


webinar roundup - April 2020

 

 

Now onto this month’s webinars. Please note, all times are indicated in EST. 

1. Social Media 102

April 1, 11:00AM

So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to learn a few advanced social media tips and tricks, elevate your social media presence through micro strategies and activate your advocates.

Join us to learn how to:

  • Use social media to connect with constituents.
  • Monitor conversations to stay ahead of the curve.
  • Get people to advocate on your behalf.
  • Navigate social media advertising and understand when to use it.

2. Nonprofit + Campaign Strategies for COVID-19

April 1, 11:30AM and 2:30PM

During times of crisis, the work of nonprofits and campaigns is even more critical to the communities dependent on them – but keeping things running can be especially challenging.

NGP VAN + EveryAction will be hosting a series of four webinars covering fundraising, digital, advocacy, and political fundraising. Please join us to hear from others in the nonprofit and campaign community about how they are handling COVID-19 or share the steps that your organization is taking.

11:30AM —  Share Your Message, Not Germs: Organizing and Advocacy During Social Distancing

2:30PM — Political Fundraising During Uncertain Time 

 

3. Advocacy for Associations: Timeless Principles, Modern Approaches

April 1, 1:00PM 

The world has changed. Profoundly. Yet at many associations, member advocacy is based on an old, outdated model. Associations that don’t change with the times will be left behind. If your association struggles to effectively engage your members in your grassroots advocacy efforts, this webinar is for you!

During this live interactive workshop, you'll learn:

  • How grassroots advocacy can strengthen your organization

  • How to communicate with members to activate them for advocacy

  • How to teach your members to effectively engage lawmakers

  • How to use the social media and new technology to super-charge your advocacy efforts

 

4. Website & Email Marketing Best Practices for Nonprofits

April 1, 1:00PM

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. 

Topics discussed include:

  • Current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget

  • How to launch and maintain an email marketing strategy that consistently engages donors and supporters

  • How to integrate social media into your website and email communications

  • Tips for growing your email list

 

5. Managing Difficult Volunteer Transitions

April 1, 2:00PM

What do you do when it's time to ask a volunteer to leave your organization? This webinar will give you the tools to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Suggestions for determining when a volunteer should be terminated, and making it easier on you, other volunteers, and staff will be presented. The role that risk management plays in these decisions will also be included.

What You'll Learn: 

  • How to prepare your organization for difficult transitions

  • How to identify transitions that need to be made

  • How to manage difficult transitions and strategies for ending the volunteering relationship

  • Know where to go to get resources and help

 

6. A/B Testing 101: Why your Gut is Wrong

April 1, 03:00PM

With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? We can thanks to the psychology of how we see. Even if you’re a non-designer, you’ll learn why certain layouts are scientifically proven to be more effective than others (and why you should never trust your gut).

In this webinar hosted by Creative Technical Director Ann Nguyen, you'll see real nonprofit case studies of landing page A/B testing to increase conversions. Plus, you'll walk away with 5 ideas for design elements you can test on your site today.

Takeaways: 

  • Understand the key psychological principles of design and how they impact user behavior

  • How to perform A/B testing on websites to test these best practices against your users’ behavior

  • How to track user behavior at a granular level in Google Analytics + Google Tag Manager

 

7. Cut Costs and Get Creative in Crisis Mode with Nonprofit Appeals

April 2, 11:00AM 

Fundraising, as we know it, has shifted in these uncertain times. But that doesn't mean we should stop asking for support. As nonprofits, we’re no stranger to cutting costs and finding ways to be creative.

If you’re in crisis mode, join us for this informative session with Firespring’s chief business development officer, Kelly Medwick, followed by an interactive Q&A with print experts Geoff Hogeland and Chessa Clay.

You’ll discover:

  • 10 secrets to cutting costs with printing and mailing.

  • 5 surefire ways to invigorate your direct mail.

  • 4 strategies to maximize your impact.

 

8. Navigating Reasonable Cyber Security: How To Create Action In Response To New Legislation

April 2, 1:00PM 

Over the past few years, new legislation designed to protect consumer data privacy has swept the nation. These new laws are just the beginning of a clear trend toward regulating the privacy and security of information for individuals. What these laws have in common is that they mandate “reasonable cybersecurity” measures for organizations that collect personal information of individuals. And YES – this does mean your organization.

In this webinar, we’ll explain exactly what “reasonable cybersecurity” looks like. RoundTable’s cybersecurity expert, Joshua Peskay, along with Cloud for Good expert, Aiden Martin, will walk you through these new privacy laws and what they require for cybersecurity, including:

  • The impact these laws will have on your data, fundraising and more

  • How new legislation might affect nonprofits moving forward and the implications of non-compliance

  • Steps to take to defend and reasonably protecting your data

 

9. 10 Principles of Good Data for Foundations

April 2, 2:00PM

Data has the power to inform, enlighten, and drive meaningful change in the world. Now is the time to start using these principles to enhance the data experience for users, consumers, and beneficiaries across our organizations. Foundations are in a key position to drive impact through their grantmaking and subsequently the data they collect to measure that impact.

Join us as best-selling author and Principle Advisor of the Blackbaud Institute, Steve MacLaughlin discusses the balance between the non-profit and foundation worlds using data to establish common ground and drive mission oriented impact. In this webinar he explains the 10 principles of good data and how your foundation can start implementing them now.

 

10. 3 Easy Ways to Retain More Members Using Software

April 2, 2:00PM

Do you sometimes feel that your membership is like a leaky boat? Every time you look at your database, you notice a few members have left?

In this free 45-minute webinar, you’ll learn how to:

  • Get your members to renew on their own, so you don’t have to chase them

  • Automate your new member onboarding process and save hours each week

  • Quickly identify who is about to leave, and what you can do to keep them

 

11. Running a Nonprofit Virtually During a Pandemic

April 2, 2:00PM

ONN, TechSoup Canada, and the Centre for Social Innovation Toronto are here to support the sector to continue its vital work during these unprecedented times. From connecting to members to ensuring critical services continue to be offered, operating a nonprofit virtually can be challenging for nonprofits, especially during a pandemic.

This webinar will share tools, tricks, and supports to help nonprofits adapt and run operations virtually.

Here's what you can expect from this webinar:

  • Learn how to foster engagement with team members, donors, and clients while working remotely.
  • Discover what platforms and technology are best suited for your remote-working needs.
  • Hear real-life examples from TechSoup Canada and the Centre for Social Innovation on how they manage teams, changing priorities, and daily operations.
  • Get your questions answered in a live question and answer period with sector leader, Jane Zhang.

 

12. How to Avoid Fundraising’s Quiet Killer: Donor Attrition

April 2, 2:30PM

In this session, Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. 

Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.

  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.

  • Why donors leave and what to do about it.

  • 6 key drivers that can double the lifetime value of your donors.

  • Methods for creating repeat donors.

 

13. Coronavirus and Nonprofit Grants: Tactics and Strategies to Help You Adapt

April 3, 3:00PM 

Grant professionals are used to having to adapt to change even when there are plans in place. The current environment nonprofits find themselves in as a result of the coronavirus is another situation where we as grant professionals (and the grant teams we facilitate) need to adapt to change.  

During this nonprofit webinar you will learn:

  • How to communicate with grantmakers during times of crisis;

  • How to engage and motivate your grant team even if working remotely for the first time;

  • How to stay up to date on new types of grant opportunities available as response/stimulus funding; and

  • You can also visit our upcoming webinars page to see examples of other webinars.

 

14. How to Draft a Fundraising Plan When Your Nonprofit is New

April 7, 1:00PM

Raising money can be tricky when your nonprofit is new. There are so many ideas to try and while it’s exciting, it’s easy to get overwhelmed. You know a fundraising plan would make things easier, but you struggle to think about the whole year when you’re not even sure what next week will bring. In this webinar, you’ll learn how to create a simple fundraising plan to keep you focused and on track throughout the coming year so you can raise the money you need to fund your operations. You’ll learn how to set the right fundraising goals and what fundraising activities you should be considering, even if you’re a fundraising newbie. Plus, you’ll get some practical-tactical tips to keep you from wasting time on “nickel-and-dime” activities that just aren’t worth it. If you’re already tired of little fundraisers that don’t generate much money, join us for this webinar and learn how to plan a year’s worth of diverse funding streams to support your growing nonprofit.

 

15. Make Your Community Stronger with a Capital Campaign

April 7, 1:00PM

We would discuss things like:

  • Start with the case, what is it really about

  • How to use the case in prospect meetings

  • How to set up a prospect meeting so it is about the future of your community

  • How to handle objections so they make your community stronger

  • How to build volunteer teams that succeed so that your community becomes stronger

 

16. Charitable Online Solicitation: Is Your Nonprofit Compliant?

April 7, 1:00PM

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements. It also brings greater scrutiny by prospective donors, grantmakers and sponsors. Today, potential mission partners have abundant giving opportunities, and trust matters.

Trust is key to success in online fundraising. Demonstrating commitment to compliance and responsible governance can help solidify your status as a well-run organization with a mission worthy of support. Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance.

Join this webinar to learn best practices and insightful strategies to help you use compliance to drive digital fundraising success, including:

  • Which online fundraising activities trigger fundraising registration obligations and what ongoing reports are required

  • How to develop digital campaign messaging that builds public trust while meeting the various state fundraising disclosure requirements

  • What ongoing resources you’ll need in order to register, renew and report in multiple states

 

17. The New Volunteer Manager's Toolkit

April 7, 2:00PM

New to volunteer management? Looking for a refresher on the basics? This webinar will walk you through the three primary Rs - recruitment, retention and recognition. We'll discuss the most popular program components such as interviews, orientations, volunteer handbooks, and more. And, we'll talk about the importance of managing risk for your program and your organization. All attendees will also receive a sample packet with examples of program documents and program assessment checklists to help you evaluate your existing program.

What You'll Learn: 

  • The basics of volunteer engagement.

  • What are the 3 Rs of volunteer engagement?

  • What are the components of a successful volunteer program?

 

18. Google Ad Grants 101 – Grow Your Nonprofit’s Online Presence With $10K/Month In Free Ads

April 8, 1:00PM  | April 22, 3:00PM 

Nonprofits! Would you benefit from boosting your online awareness, raising more money, or getting more event attendees? You can achieve all that and more through the Google Ad Grant: a program that gives nonprofits $10,000 PER month in free advertising. Yes, you read that right.

This information-packed webinar is led by Cindy Lee, Steph Vesely and David Ries of ConnectAd, an Ad Grants Certified Professional company. They’ll tell you everything you need to know about the program, how it can benefit your nonprofit, and the actual process of applying for the grant. Sign-up to reserve your spot!

What You Will Learn from this Free Nonprofit Webinar:

  • What is the Google Ad Grant?

  • How do Google Ads work?

  • Why is Google Grants an essential nonprofit marketing tool?

  • Case studies: How other nonprofit organizations have benefited

  • Step-by-step instructions of the application process.

  • What is required to succeed with Google Grants?

  • Details regarding a management service to save you time and provide better results.

 

19. Building Your Nonprofit's Communications Engine

April 8, 2:00PM

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications”, this session is for nonprofit leaders who need to set clearer goals, build a stronger team, and manage communications in their organization so it truly advances the mission. You’ll learn a scalable theory that you can apply to your organization immediately.

Learning outcomes:

  • Understand the results a successful communications team should consistently generate for your nonprofit

  • Understand the six elements you must have in order to achieve these results

  • Gain a simple approach that can be applied to assess where your organization’s communications are strongest or need more attention

 

20. Writing Accurate and Useful Volunteer Position Descriptions

April 8, 2:00PM

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. 

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. 

Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. 

What You'll Learn: 

  • What should go into a good position description.

  • Why should you have a position description for all of your volunteer opportunities

  • How can a position description help you recruit and train volunteers?

 

21. Introduction to Finding Grants

April 8, 2:00PM

Are you new to the field of grantseeking? Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this introductory course.

You will learn the 10 most important things you need to know about finding grants, including:

  • Who funds nonprofits and what are their motivations.

  • What do funders really want to know about the organizations they are interested in funding.

  • How do you identify potential funders and make the first approach.

  • In-person classes will end with 30 minutes of hands-on, guided online grant research. It is advisable, but not necessary, to bring a laptop/tablet for this portion of the class.

 

22. Making the Ask

April 8, 2:30PM

One of the most uncomfortable parts of fundraising is asking for money. Join Kelly Medwick, Firespring’s chief business development officer, to learn how to overcome the challenges of asking for fundraising dollars.

In this session, we’ll cover why it’s difficult to ask, common mistakes and assumptions made during the process and how to turn this around with 6 simple action steps.

Kelly will help you overcome barriers and show how you can fully understand the power of your network. You’ll leave this webinar with for-profit strategies to make your next ‘ask’ a walk in the park.

Discover how to:

  • Identify an opportunity through research and collaboration.

  • Illustrate your supporter’s impact to secure an initial meeting.

  • Share how potential donors can play a role in your important work.

  • Resolve concerns and move to close.

 

23. A/B Testing 201: How to use Google Optimize

April 8, 3:00PM

You’ve gotten website users through the front door, but they aren’t taking meaningful action on your site. How do you get them to stay and take action on your site? The answer: A/B testing your landing pages.

Google Optimize is Google’s free tool that allows you to test different variations of your website. You can create A/B or multivariate tests to change just about anything on your site and then quickly determine the impact on customer behavior. On this webinar hosted by Data Engineer Whaler Axel Kaban, we’ll review best practices for using this tool and show you how to set up your first test.

You’ll learn:

  • The benefits of Google Optimize, plus other A/B testing tools we like

  • Best practices for setting up a test

  • How to set up a simple landing page test

  • How to measure success

 

24. Events in a Digital Age: How to Maximize Offline Events in an Online World

April 9, 11:00AM

Events like galas, walks and auctions are critical to the fundraising (and friend-raising) strategies for most nonprofits. Want your next one to be a hit? Give it digital legs.

With the vast number of online tools available, you can streamline everything from event registration to email marketing to social media, ensuring you capture your audience right where they are: online.

Join us to learn how to plan your next event with digital in mind from day one, including: 

  • The importance of integrating digital into your event. 

  • 3 key goals to help you measure success. 

  • 5 digital must-haves to keep your event running smoothly.

 

25. How Wild Apricot's Membership Management Software Can Save You 20 Hours a Week

April 9, 2:00PM

Are you the one who ends up staying late to get all the work done at your membership organization? Things like processing registrations, designing newsletters, and updating your website?

In this webinar, we'll show you how a typical membership manager uses Wild Apricot, the #1 rated membership management software, to automate 90% of these tasks to save 20 hours a week or more.

In this free 1-hour webinar, you’ll learn how to:

  • Completely automate payments for dues and events

  • Connect your website with your database so member records update automatically

  • Set up automated welcome emails and reminders for overdue payments

  • Create online registration forms and go completely paperless

 

26. How to Bring Your Live or In-Person Events Online

April 9, 2:00PM

Are you facing the possibility of having to cancel or postpone your next forum or fundraising event? We’ve got you covered.

Joe DiGiovanni and Kyle Barkins, co-founders of the marketing and technology agency, Tapp Network, will walk you through the process of migrating your in-person event online. From communications strategies to choosing the right technology, Joe and Kyle will present on how to use what you’ve already created, and what needs to be done to make a successful virtual event.

Attendees will walk away knowing:

  • The best communications strategy to inform and engage your attendees and presenters

  • What technology you’ll need to execute a successful virtual event and fundraiser

  • Maximize your ROI and keep the momentum going for the rest of 2020

 

27. Incorporating an Equity Lens into Your Hiring Practices

April 9, 2:00PM

It is important to make sure that equitable practices are baked into all that you do as an organization, starting with how you select and bring people onto your team. As an experienced talent leader and coach, Jen Chau Fontan saw the most potential for inequity to creep into the recruiting process because of two scenarios: 1) roles were ill-defined and various members on the interviewing committees had their own definitions of who would fit the roles and 2) interviewing committees were not explicit in how they named or called out their own biases. In this webinar, we will explore best practices and specific tools for both getting crystal clear in how you are shaping a role so that it is explicit and sets candidates up for success as well as how you are taking an anti-bias approach to your interviewing and candidate evaluation.

Upon completion of this webinar, you should be able to:

  • Identify how to improve current practices for crafting job descriptions

  • Describe how an anti-bias approach can improve your candidate evaluation

  • Apply specific tools to improve the recruitment process

 

28. REAL Conversations with Major Donors

April 14, 1:00PM

Want to transform your organization with a stronger major gift program, especially in challenging times? The fundraising cycle works – cultivation, solicitation and stewardship – but what does this cycle look like in practice, and how do you interact with major donors at each phase? This presentation and interactive discussion will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.

We will share key points such as:

  • How do I get to really know a donor?

  • What do I actually say when making the ask?

  • How do I close a gift?

  • What do I do if the ask doesn’t go according to plan?

  • How do I keep them engaged after they give?

  • How do I ask them again?

  • And of course… How do I involve my board and volunteers in this process?

 

29. Practical Online Fundraising Tips that Actually Work

April 14, 2:00PM

Building a website that looks like a brochure with a “Donate” button is not digital fundraising; it’s an empty field that’s waiting for the players. The problem is, the players are in an area without GPS service, so how are they going to find it?

Whole Whale has been in the game of leveraging data and tech towards impact for nearly a decade, and in that time they’ve learned what has proven to work to get the players to the field. Join COO and Chief Strategy Whaler Megan Anhalt for this hour-long webinar on Tuesday April 14 at 2pm EST and she’ll provide actionable strategies for increasing site traffic, building your list, and ultimately converting those subscribers into donors. Plus, best practices for measuring results so you can build on your digital fundraising strategy year-over-year. 

You’ll learn:

  • Why people give

  • Strategies for growing website traffic

  • Lead generation best practices 

  • How to make donating easy 

  • Tips for reporting on success using Rallybound

 

30. QuickBooks Desktop for Existing Users

April 15, 2:00PM

Are you already using Intuit's QuickBooks and want a basic refresher to make sure you've got your nonprofit set up correctly? Join this free, 90-minute webinar with QuickBooks Made Easy founder Gregg Bossen to expand your existing knowledge.

This webinar covers topics including:

  • Best practices for list setup

  • Different methods for entering income

  • Using QuickBooks as a donor database

  • Auto-allocating expenses to programs

  • Reports for your board

  • Tracking restricted grants

  • Inputting in-kind gifts

 

31. Making Your Fundraising Event Virtual: A Blueprint for Coronavirus and Beyond

April 15, 2:00PM

Changes brought on by COVID-19 (coronavirus) have made in-person fundraising events impossible for the time being. That doesn't mean you need to cancel your spring fundraising events or upcoming campaigns. By pivoting your efforts to a virtual event or live streaming fundraiser, you can still inspire giving, connect with donors, and continue the fight for your mission. All you need are some creativity and the right online tools.

In this live webinar we'll hear from nonprofits that pivoted their in-person fundraising event into a virtual one. These fundraising experts will also explore the online tech tools needed for an engaging virtual fundraiser.

Topics to Include:

  • Ways nonprofits have successfully pivoted to virtual fundraisers

  • Essentials you’ll need to live stream your virtual event

  • Online tools that encourage giving and engagement

  • Messaging strategies to increase reach and connection

 

32. Mobile Marketing Tips for Every Generation

April 15, 2:30PM

It’s no secret that people are attached to their phones—checking email, social media, even shopping, purchasing and making donations. If you haven’t figured it out, your nonprofit needs an engaging mobile presence. This used to be a nice-to-have; now it’s a must-have.

Mobile marketing is a key component of any comprehensive marketing strategy. And optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. And if you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations.

Join Molly Coke for a webinar that explores mobile marketing and generational marketing, with an emphasis on:

  • 4 reasons why your website needs to look great on a smartphone.

  • How each generation responds to marketing (and how to optimize your efforts).

  • 5 tips for planning your mobile marketing strategy.

 

33. Content Governance 101 For Associations: Managing Your Digital Content for Success

April 16, 1:00PM

Associations often have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution.

In this lively session, we’ll explore how to formulate a content governance plan. Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.

 

34. QuickBooks Online for Existing Users

April 16, 2:00PM

A higher-level look at QuickBooks Online for existing users. Learn the latest and greatest features of QuickBooks to help your nonprofit with all its accounting needs. Join this free, 90-minute webinar with QuickBooks Made Easy founder Gregg Bossen to expand on your existing knowledge. This webinar covers topics including: 

  • Best practices for list setup

  • Different methods for entering income

  • Using QuickBooks Online as a donor database

  • Auto-allocating expenses to programs

  • Reports for your board

  • Tracking restricted grants

  • Inputting in-kind gifts

 

35. Improving Your Data Management to Drive Donations

April 16, 2:00PM

Effective, personalized donation asks are the most successful way to raise money, but it can be challenging to make those asks when your donor data lives in multiple locations. Integrating your online and offline data is a crucial step to improving your fundraising, and it doesn’t have to cost an arm and a leg. We’re partnering with EveryAction to show you how easy it can be to boost your donations by taking a few simple steps to break down the data silos in your organization.

Upon completion of this webinar, you should be able to:

  • Describe the importance of integrating your online and offline data

  • Explain the different steps you can take to ensure your data is integrated

  • Use all the data you have on donors, supporters, and constituents to improve your fundraising asks

  • Recognize ways to structure your team to start thinking about donors holistically

  • Avoid common pitfalls when combining data from different sources

 

36. How To Market Custom Keepsakes To Raise More Funds

April 16, 2:00PM 

In this workshop, presented by Katie Mahoney of Beacon Design, attendees will gain a deeper understanding of why marketing is essential for each and every organization, no matter the mission! We will dive into social media marketing and talk about the best practices surrounding email marketing and direct mail marketing. Attendees can expect to leave with strategies to infuse into their current marketing plan and ideas for new and improved marketing plans.

 

37. Social Media 101 for Nonprofits

April 16, 2:30PM

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important. 

Join us to learn:

  • How to use Facebook to create awareness for your organization.

  • How nonprofits are using Twitter to connect with constituents.

  • Why nonprofits must be LinkedIn to be fully connected.

  • Powerful no-cost or low-cost tools to manage your social media presence.

 

38. Hack the Mind: Using Psychology to Boost Your Online Marketing

April 17, 2:00PM

Your brain is a trickster. It leads you wherever it pleases—while you remain completely unaware of its true motivations. But as professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies. And then we'll explore how they intersect with your website, marketing materials, and overall brand strategy.

 

39. How Nonprofits Can Use Crowdfunding to Raise More Money

April 21, 1:00PM

This webinar will walk you through the basics of crowdfunding for nonprofits. We will show how your nonprofit can leverage the trend of online fundraising to increase donations and awareness for your cause. 

In addition to covering crowdfunding best practices, additional topics include:

  • Increase your crowdfunding campaigns through multi-channel marketing 

  • How to increase engagement with event fundraising

  • How to make your donor data actionable

 

40. Timesaving Virtual Tools to Rock Every Fundraiser’s World

April 21, 2:00PM

Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through.

This webinar is in partnership with fundraising consultant Rachel Muir, CFRE, and Julia Campbell, author of Digital Storytelling.

 

41. Understanding Soft Risk in Volunteer Engagement

April 21, 2:00PM

We all worry about the hard risks that can have an impact on our volunteers and the work they do, but too often we don’t think about the soft risk. Soft risks are the attitudes, beliefs and actions that expose our organizations to risks. Those risks may include the actions of staff – both paid and volunteer, interactions on social media, lack of training for leaders and volunteers - leading to risky behavior, and how failing to screen for characteristics or “fit” can open volunteers and the organization up to risk. This webinar is designed to help attendees identify soft risks in their organization and give them the tools to make changes to processes and culture to minimize and address these risks.

What You'll Learn: 

  • Understand how your organization's culture of volunteer engagement may be opening it up to soft risk.

  • Lead your organization through a soft risk assessment.

  • Design communication and training plans to address soft risk.

 

42. How to Decipher Your Web Analytics (and Use Them to Your Advantage)

April 21, 2:00PM 

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary–and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns.

Join Molly Coke in this free educational session to discover:

  • What web analytics tell you and why they’re important.

  • The insights you can glean from email marketing metrics.

  • How to target audience segments from your web analytics.

  • How to analyze your data to know what’s working (and what’s not).

 

43. How to be a Great Board Chair

April 22, 12:00PM

The board chair is the highest officer of the nonprofit board of directors. This webinar prepares the board chair for governance and leadership responsibilities. We’ll cover how to design effective board meetings, attend to board development, partner with the CEO/ED, and lead as an ambassador for the organization.

44. How to Build Your Major Donor Portfolio

April 22, 1:00PM 

Join Robin L. Cabral, MA, CFRE, MFIA, Chief Fundraising Strategist and Coach at Development Consulting Solutions, as she takes you through the steps she used to develop her organization’s major gift portfolios which can apply to any sized fundraising shop. Robin is a certified CharityHowTo Topic Expert on a variety of fundraising topics.

Whether your nonprofit is large or small, Robin will show you how to build either your first, or your best, major gift portfolio to focus your efforts on the 10% of the donors who are giving the 90% of contributed income. 

What You Will Learn from this Free Nonprofit Webinar:

  • How to find and identify major gift prospects.

  • How to rate and rank donors to focus a major gift portfolio through a series of “Tiers”.

  • How to qualify and cultivate major gift prospects through discovery visits.

  • How to build your ideal portfolio and how many prospects are needed to meet your revenue goals.

  • How to develop a revenue goal for each donor.

  • How to create a schedule of moves for each identified prospect with each “Tier” of donors.

  • How to effectively manage the major gift portfolio over time even with time constraints.

  • How to use your Case for Support to create donor offers that will inspire a gift.

  • And, much, much more!

 

45. Engaging Pro Bono and Skills-Based Volunteers

April 22, 2:00PM

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

What You'll Learn: 

  • How to design successful skills-based volunteer projects

  • Strategies for managing skills-based volunteers

 

 

 

46. Expanding Audience Reach Through Multilingual Programming

April 22, 2:00PM

As cities around the globe become more culturally diverse, arts & cultural organizations must expand their programming to reflect the multicultural nature of their surrounding communities in order to stay relevant. Learn how the Walker Art Center and Minneapolis Institute of Art are incorporating multilingual programming to simultaneously create a more welcoming, culturally diverse environment and attract more visitors.

 

47. The $100 Social Advertising Budget

April 22, 3:00PM

Not every nonprofit has a 5-figure budget to spend on social media advertising. So how do you rise above the noise and reach the audiences that matter most to your organization?

Looking at several case studies that have shown high results on small investments, Whole Whale's Advertising Manager Ali Glazer will help you to identify the advertising platforms that give you the largest ROI for your organization and plan a campaign — from targeting to messaging to measuring — that can be run on $100 a month. We’ll also lay out the next steps for you to take to start #winning at paid social.

Takeaways: 

  • Identify the best platforms to make the most effective use of your organization’s budget

  • Find and target the audiences most likely to convert and identify measurable actions that define conversion

  • Measure and track social advertising campaigns and know when to pivot based on success rate

 

48. The Life Changing Magic of Google Analytics Campaigns

April 23, 11:00AM

Learn how to use the powerful but elusive Campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. In this interactive training, you’ll learn how to configure the three fields (campaign, source, medium) to best assess your nonprofit’s online outreach. Get expert tips about where you can get creative with your custom configuration, and where you have to follow the rules! Understand how to get Campaigns to work for your specific nonprofit, no matter which email and social media tools you use. 

 

49. What’s Changing In Fundraising & How Nonprofits Should Adapt

April 23, 2:00PM

Join fundraising master trainer, Chad Barger, CFRE, for a workshop highlighting recent findings in fundraising research to shed insight on how nonprofit fundraising is changing. The latest data on donor trends, academic research, articles from fundraising thought leaders and stories from the front lines will provide a snapshot of where fundraising is today and where it is headed. In addition, specific tactics and strategies will be provided to assist nonprofit organizations in adapting to these changes and better position the organization for fundraising success.

 

50. Overlooked Benefits of Outsourcing Nonprofit Accounting

April 24, 11:30AM

Has your organization ever looked at outsourcing all or a portion of its accounting?  If not, it is because you’re not sure how the organization would benefit from this decision.  Since it is not a common practice for nonprofits to outsource its accounting, we will discuss the process and discuss the overlooked benefits of outsourcing your Nonprofit Accounting.

 

51. Why Your Nonprofit Should be Using Nonprofit Accounting Software?

April 24, 2:00PM

Your organization like every other nonprofit is feeling the pressure to deliver more transparency. The demand for more timely information is coming from a multitude of interested parties: board members, major donors, potential funders, and watchdog organizations.

The goal of transparency can’t be easily accomplished without sound nonprofit accounting software-financial reporting is the foundation upon which transparency is achieved.

We will review at least seven reasons Nonprofits should consider Nonprofit Accounting Software.

 

52. How to Captivate and Engage Constituents with Your Website

April 28, 11:00AM

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement? 

In this session, we will share more than a decade of focus group research that reveals:

  • The 5 elements of an engaging website.

  • The one thing every nonprofit should be thinking about, but isn’t.

  • Real-world examples of nonprofit organizations that have mastered their online presence.

 

53. It’s a New World: How to Cultivate Your Online Community

April 29, 2:00PM

One of the biggest challenges facing organizations is changing the culture of giving and engagement, and our futures depend on it. Often we get so caught up in ‘the ask’ that we forget what motivates people to support us in the first place: relationships. Join Angie Kubicek, chief marketing officer at Firespring, to discover the secret sauce of cultivating a community of online donors primed and ready to support you. 

You’ll learn:

  • What donor stewardship means in an online world.

  • How to fire up board members, volunteers, donors and staff to fundraise every day.

  • 10 vital actions to cultivate a network eager to support you.

  • How to generate loyal support long past a specific campaign.

  • Why a consistent communications plan is essential.

 

54. Retain and Gain: How Career Ownership is Transforming Nonprofits and Charities

April 30, 1:00PM

Since CERIC published the *free* playbook Retain and Gain: Career Management for Nonprofits and Charities, author Lisa Taylor has worked with nonprofit groups across the country. At every workshop, leadership team strategy session and conference, Lisa has noted a deep interest in how future-of-work trends are impacting the sector and careers. This webinar pulls all of these conversations together as if we were in a single national conversation on the future of work. It focuses on how new approaches to career ownership and the relationships between employers and employees are impacting the sector. Prepare to have your own career thinking challenged and to be inspired to reconsider what it means to have a nonprofit career.

Here’s what you can expect from this free webinar:

  • Understand how career management approaches, methodologies and frameworks can be used to address key challenges in your workplace

  • Learn what other nonprofits and charities from Vancouver to St. John’s have been asking about career management

  • Consider how your own thinking and your workplace practices may be hiding opportunities for you to shape a different future of work for yourself and for the next generation

 

55. How to Create Effective Audience Surveys

April 30, 2:00PM

 

If you don’t regularly survey your target audiences, your engagement efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data.

But done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue.

 

 

 

 

Tatiana Morand

Posted by Tatiana Morand

Published Thursday, 26 March 2020 at 11:58 AM

Comments

  • Shweta Shah said:

    Monday, 15 July 2019 at 7:43 AM
    Hi. Thank you so much for such an informative blog about the free non-profit charity organization webinar. It was really great to know about these webinars happening online that help us in gaining insightful knowledge. Kindly posting such articles for awareness!
  • Tatiana Morand

    Tatiana Morand said:

    Monday, 15 July 2019 at 9:10 AM
    Hi Shweta,

    Thanks for your kind words! Glad you find it helpful. Keep an eye out for the next one in a month! ;)

    Tatiana
  • Chuck Spidell said:

    Wednesday, 31 July 2019 at 8:12 PM
    Thanks for adding my WordPress security webinar to your list, much appreciated. I'm looking forward to sharing my knowledge with comms leaders.
  • Manish Pahuja said:

    Friday, 23 August 2019 at 1:19 AM
    Loved reading your practical tips!!

    We at Don Bosco India started our volunteer tourism program fairly recently.

    I will be pleased if you can read and post your suggestions here:
  • Hammad said:

    Monday, 02 September 2019 at 11:46 PM
    Great blog worth to read this thanks for sharing

    https://tedevents.com.pk/

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