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36 Free Nonprofit Webinars for February 2020

Tatiana Morand  28 January 2020  5 comments

Every month, I compile the internet's biggest list of free nonprofit webinars.

Fundraising trends and best practices are changing so rapidly, it may seem impossible to keep up. That’s why these nonprofit experts have you covered with timely and relevant educational webinars that you can attend for free from the comfort of your desk.

This month’s topics include social media, website design, volunteer management, donor retention, nonprofit hiring, events, monthly giving and lots more! 

February 2020



Now onto this month’s webinars. Please note, all times are indicated in EST. 


1. Mobile Marketing Tips for Every Generation

February 4, 10:00AM

Mobile marketing is a key component of any comprehensive marketing strategy. And optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. And if you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations.

Join Molly Coke for a webinar that explores mobile marketing and generational marketing, with an emphasis on:

  • 4 reasons why your website needs to look great on a smartphone.

  • How each generation responds to marketing (and how to optimize your efforts).

  • 5 tips for planning your mobile marketing strategy.


2. Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

February 4, 2:00PM

Stop just talking the talk and start walking the walk! Learn how to effectively delegate volunteer engagement and management work to volunteers so you have the opportunity to "think bigger." We'll discuss evaluating your program for volunteer engagement, determining how best to deploy volunteers, creating a communication plan, screening and training volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

What You'll Learn: 

  • How to increase your own capacity by involving volunteers in volunteer program administration.
  • Where to go to get resources and help.


3. Grant Writing: What the Pros Know

February 4, 2:00PM

New to grant writing or find yourself writing grants without success?

This seminar gives you a comprehensive introduction to grant writing, outlines what should be included in each grant component, and helps you steer clear of the most common pitfalls. This is a fast-paced online event that will help you with the building block of a strong grant proposal.

In this one-hour seminar, learn:

  • How to create a successful proposal

  • Determine if your organization is prepared to apply for grant funding.

  • List and describe the seven major elements of most grant proposals.

  • Learn how to be proactive in your grant writing, instead of reactive.

  • Write a data-based description of the problem your nonprofit cares about.

  • Define specific, measurable outcomes and demonstrate your organization can deliver them.

  • Understand the grant proposal review process.

  • Understand the need for grant research.

  • Become familiar with questions that need to be answered prior to beginning research.

  • Explain the characteristics of a good prospect.


4. Social Media 102

February 5, 10:00AM

So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to learn a few advanced social media tips and tricks, elevate your social media presence through micro strategies and activate your advocates. 

In this webinar, learn how to:

  • Use social media to connect with constituents.

  • Monitor conversations to stay ahead of the curve.

  • Get people to advocate on your behalf.

  • Navigate social media advertising and understand when to use it.


5. How to Grow Your Nonprofit’s Revenue Up and Over One Million Dollars in 2020

February 5, 1:00PM

The Urban Institute’s Center on Nonprofits & Philanthropy (2018) says that 77% of nonprofits will never reach $1M of annual revenue. Why is this? Why do some nonprofits seem to grow quickly while others fight for every single $10 donation?

In this session, you will learn: 


  • Step-by-step path to grow and diversify an organization’s funding.

  • Most common things that keep your revenue from growing and larger donors from giving.

  • Three things a donor must have clear in their mind before they’ll give their best gift.


6. How To Set Your Nonprofit Up for Social Media Fundraising Success

February 5, 1:00PM

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters.

So how has this monumental shift in communications affected our role as fundraisers and nonprofit leaders? How can we leverage the power and potential of social media to not only “connect”, but also to actively raise funds for our causes and to cultivate relationships with our donors?

In this 45-minute webinar, social media marketing expert Julia Campbell will dive into these important questions and you will learn how you can effectively leverage social media for fundraising and new donor acquisition for your nonprofit. You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit.

What You Will Learn:

  • The ways in which social media has dramatically changed nonprofit fundraising

  • A brief overview of Facebook Fundraising and YouTube Giving Tools  

  • 5 types of content that nonprofits can share on social media

  • 3 sample metrics to measure the ROI of your social media efforts


7. Single Days of Service: Make 'em Work!

February 5, 2:00PM

More and more volunteers are looking to get involved and make a difference in a single day of service. The political and social climate is further emphasizing this trend. How do you create meaningful work that can be completed in a single day by a large group of diverse volunteers? This webinar will walk you through the first steps for incorporating single days of service into your program, and help you begin to think more creatively about volunteer engagement.

What You'll Learn: 

  • Trends driving the desire for single day volunteer events

  • How to create real impact opportunities for groups to do in a single day

  • What systems and structures can help you manage single day events

  • Tips for recognition and relationship building for single day volunteers


8. Turn Your Website Into a Membership Growth Engine

February 6, 2:00PM

Is your membership website an engine that brings in new members while you sleep? If not, I’ll show you how anyone with no tech experience can use membership management software to turn their website into a new member recruiter — in just an afternoon.

In this free 45-minute webinar, you’ll learn:

  • 3 website changes that will start attracting new members right away

  • How to get anyone on your board to easily make updates by themselves (even if they don’t have any tech experience)

  • The top website features our most successful clients use to drive membership


9. High-Performance Practices Successful Nonprofits Need

February 6, 2:00PM

Want to improve results for the people or causes you serve? Two experienced nonprofit leaders, Terri Sorensen and Juan De Angulo, will share how the Performance Imperative and the Performance Practice can help you advance your organization’s mission. You’ll leave the webinar with pragmatic suggestions and tips for getting the most benefit from the resources covered in the training.

Upon completion of this live, online, you should be able to:

  • Introduce a framework for continuous improvement in your organization

  • Use an organizational self-assessment to engage stakeholders in identifying organizational needs and articulating a plan for improvement

  • Take the next step on your organization’s journey to high performance


10. How to Avoid Fundraising’s Quiet Killer: Donor Attrition

February 11, 10:00AM

In this session, Jay Wilkinson will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.

  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.

  • Why donors leave and what to do about it.

  • 6 key drivers that can double the lifetime value of your donors.

  • Methods for creating repeat donors.


11. Google Ad Grants 101

February 12, 1:00PM

Have you heard of Google’s Ad Grant program, where they give $10,000 a month in free advertising to nonprofits? Join us for a crash course on how Google Ad Grants can benefit your nonprofit by bringing thousands of new visitors to your website every month.

Presenter Jason Jensen will also cover how to get started, how to use it successfully, and how to choose a grants management agency.

If you attend, you’ll learn:

  • What Google Ad Grants is

  • How Google Ads works

  • Real examples of how other nonprofits used it effectively

  • The costs and benefits of management services vs. DIY

  • Our recommended grants management agency

  • How to get started immediately!

We’ll also include an extra long Q&A portion so no question goes unanswered.

If you’ve ever wished for a silver bullet to reach thousands of supporters, grow your email list, or attract more donors, this webinar is for you! 


12. Introduction to Corporate Giving

February 12, 2:00PM

Is your organization ready to seek corporate support? Corporate grantmakers are different from traditional foundations in many ways. 

This class provides a basic overview of:

  • The different types of corporate giving

  • What motivates corporations to give

  • How to find potential corporate partners

13. Your Donor Retention Systems: Taking Your Donor from First Gift to Lifetime

February 13, 12:30PM

If you’re overcome with a sinking feeling when you think about donor retention, you have good reason. Donor retention’s numbers are abysmal.

The reality is, right now in 2020, nonprofits continue to struggle to keep their donors with rates hovering at 45.5%. The latest numbers from the Fundraising Effectiveness Survey show that for every 100 donors nonprofits gain, they lose 99 through attrition.

So how do you get past this retention problem? You need a process. You need a plan. Your organization’s life depends on it.

Join fundraising expert Pamela Grow to discover:

  • Why donor retention matters.

  • What you really need to measure.

  • What your donors REALLY want.

  • Why you need to rewrite your thank-you letters—and HOW.

  • How to communicate what your donors make possible.

  • How to map out the donor experience.


14. Empathy: The Secret Sauce in Effective Diversity, Equity, and Inclusion

February 13, 1:00PM

For many – and this is particularly true within the nonprofit sector – empathy is our first point of meaningful connection to diversity, equity and inclusion (DEI) efforts. We think back to instances when our clients have faced barriers and biases, or times when people close to us have been excluded, or our own experiences of feeling that we didn’t belong, and these narratives became the fuel for driving the work forward. But what if we’re only scratching the surface? What if we reconsider empathy as an important skill for effective DEI design, development, and implementation? This webinar explores these questions and shows us how different ways of thinking about empathy can help sweeten the sauce, and bring about more impactful DEI.

Here's what you'll learn:

  • What is empathy – what does it look like and how can we be better at it?

  • Why empathy is important in effective DEI

  • How modelling empathy can support collaboration, connection, and understanding between diverse stakeholder groups

  • Why we need to exercise self-compassion to be strong DEI leaders and champions


15. The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World

February 13, 2:00PM

Have you noticed that it’s getting harder and harder to grow your membership?

In this free 1-hour webinar, you’ll learn:

  • All about The Tech Effect, the hidden threat that is making things harder for you to grow

  • 5 proven strategies to address The Tech Effect and attract new members right away

  • How an easy tech solution can save you hours of administrative work every day


16. Concierge Fundraising: 5 Winning Tactics to Raise More Money by Doing the Unexpected

February 13, 2:00PM

In this fast-moving, high-energy webinar, Tom Iselin will help you rethink first impressions and help you make lasting impressions. You’ll learn how to reshape your personal brand into one of “Donor Concierge” that will increase your likability and “memorability,” help you raise more money, and create greater donor loyalty.

You’ll also learn giving triggers that turn donors on and off, surefire engagement tactics that boost retention rates, and non-traditional tactics for finding, cultivating, and thanking donors that will make an indelible impression.

Learning objectives:

  • A set of donor engagement tactics that increase retention rates and loyalty.

  • Tips for making an indelible first impression and on a donor in 60 seconds.

  • Tactics on how to lift your personal brand to “donor concierge” status.

  • Non-traditional tactics for contacting, thanking, and connecting with donors.


17. Re-Energize your Volunteer Program by Designing Mission-Driven Opportunities

February 18, 2:00PM

Too often organizations look at volunteer engagement as something that's nice to have, and never realize the true potential of volunteers. But, our organizations become more successful, responsive, and effective when we look at volunteers as a key component to our organization's success. In this session we'll discuss creating a connection between the work volunteers do and the mission of your organization.

You'll learn how to design volunteer opportunities with real impact, and how to tell the story of that impact both within your organization and to your community. Attendees will leave with sample mission-driven position descriptions and a worksheet to help craft their organization's story of volunteer engagement.

What You'll Learn: 

  • Design impact first opportunities
  • Recognize the role of language in designing and building buy-in for volunteer opportunities
  • Illustrate impact in your volunteer opportunities


18. 7 Things Your Nonprofit Can Do to Get the Most out of Your Website in 2020

February 18, 2:00PM


In this webinar, Kyle Barkins of Tapp Network, a purpose-driven digital agency, will walk you through client case studies and key insights on how to improve your web presence so your marketing efforts don't go to waste. Following this webinar, you'll know how to evaluate your website and take seven actionable steps to ensure that your organization is putting its best foot forward in all things digital for 2020.



19. Development in an Era of Widening Wealth Disparity

February 18, 3:00PM


We live in a time where the rich are getting richer, the working and middle classes are slipping behind, and the upper-middle class has growing concerns with funding their education, healthcare, and retirement.


What are the implications for fundraising? In the last 25 years we’ve moved from talking about the 80/20 Rule (where 80% of the money comes from 20% of the donors) to the 90/10 Rule. But are we really closer to the 95/5 Rule, and on our way to 99/1? How do nonprofits cope with this significant socio-economic shift?


In this session, Al Cantor will discuss strategies for raising major money from those who have it, while still maintaining broad community support. Participants will come away with an understanding, first, of how the country is changing, and second, how to develop fundraising strategies that make practical and philosophical sense for their organizations.



20. Get Your Board to Help You Fundraise—Even if They Don’t Wanna!

February 19, 10:00AM


Are you a nonprofit trying to fundraise? You have a board—and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, this webinar’s for you.

Join Kelly Medwick in this fundraising webinar to:

  • Assess your board’s fundraising personality.

  • Motivate your board members to fundraise.

  • Set goals and kick off campaigns.

  • Create individual plans they’ll rock.

  • Track without nagging.

  • Use goal attainment as board engagement.


21. Including People with Disabilities in Nonprofits and Foundations

February 19, 2:00PM

Now is the chance for you and your team to get the tools, skills, and knowledge needed to advance disability inclusion in your work. This session will give you and your teams step-by-step guidance, as well as provide resources and contacts, so you’re better positioned to actively incorporate disability inclusion in different aspects of your work.

Upon completion of this live, online training, you should be able to:


  • Describe the range of people who live with some form of disability in the United States.

  • Discuss how disability intersects with multiple content areas.

  • Create a welcoming, respectful, and inclusive workplace environment for people with disabilities

  • Support recruitment and inclusion practices for people with disabilities on your staff and board


22. Managing an Aging Volunteer Corps

February 19, 2:00PM

So many programs and organizations depend on volunteers that have been with them for years. What happens when those volunteers start to get older? If your volunteers are aging, this session can help. Learn strategies for identifying the signs of aging in place - volunteers who continue to do the same work even though their capabilities have changes - and how to start a conversation about that change. Managing the transition as well as creating new options for aging volunteers will be covered, and we'll discuss what to do when the situation can't be solved amicably. Participants will have the opportunity to discuss challenges. 

What You'll Learn: 


  • Understand how volunteers can age in place in programs, and identify some of the signs of a volunteer corps that is aging in place and the risk that aging volunteers can pose to your organization. 

  • Create opportunities for aging volunteers to stay engaged in programs while mitigating risk to the volunteers, clients, or the organization. 

  • Begin a strategy for discussing the aging in place transition with both volunteers and paid staff members, and learn best practices for diversifying your volunteer corps. 


23. How to Captivate and Engage Constituents with Your Website

February 20, 10:00AM


Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement? 


In this session, we will share more than a decade of focus group research that reveals:


  • The 5 elements of an engaging website.

  • The one thing every nonprofit should be thinking about, but isn’t.

  • Real-world examples of nonprofit organizations that have mastered their online presence.


24. Attract Fresh Talent to Your Nonprofit Organization and be Recognized in Your Sector 

February 20, 1:00PM


In today’s changing environment, organizations are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. The nonprofit community works extremely hard, with limited resources, and now it’s your time to show all of your hard work in recruiting talent that helps make your meaningful initiatives a reality.


Here's what you'll learn:


  • The benefits of applying to the TalentEgg Awards & Conference

  • How to easily create an effective award submission

  • How your nonprofit organization can attract fresh talent

  • The latest trends in Canadian recruitment

  • Preliminary insights into TalentEgg’s Annual Career Survey


25. This Is How Our Most Successful Clients Fill Their Events

February 20, 2:00PM

Have you found that it’s getting harder or taking longer to fill up your events? Are you sick of waiting for checks in the mail? Exhausted from processing registration forms?

In this free 45-minute webinar, you’ll learn:

  • 3 recent trends preventing people from registering for your events

  • One simple way to avoid event-related cash flow problems 

  • A proven 3-step process to fill events fast and cut your workload in half


26. Demystifying Donor Advised Funds (DAFs)

February 20, 2:00PM


A Donor Advised Fund (DAF) is a giving vehicle established at a public charity. It allows donors to make a charitable contribution, receive an immediate tax deduction and then recommend grants from the fund over time. Today, they are philanthropy’s fastest growing vehicle, accounting for 3% of all giving. This workshop discusses donor advised funds, how they differ from private foundations, tips for engagement, critiques and potential reforms.


Learning Objectives:


  • Donor Advised Funds (DAF) Defined

  • DAFs vs. Private Foundations

  • Value for Donors

  • Who are the Players?

  • How it Works

  • Tips for Greater Engagement

  • Current Critiques

  • The Legislative Horizon


27. Start a Monthly Donor Program NOW. 7 Reasons why you can’t afford to wait!

February 20, 3:00PM


If you’re hesitant or unsure about monthly donors, this free interactive webinar will answer the questions you, your boss or board may still have about the value of adding a monthly donor program to your revenue stream.


The presenter, Erica Waasdorp, has worked with organization of all sizes in starting and growing their monthly donor programs. During this webinar, Erica will show you examples of how very small nonprofits have created successful monthly donor programs with minimal effort.


What You Will Learn: 


  • The impact monthly donors have on your donor retention rates.

  • How few constituents you need to get started.

  • How little time it takes to organize the program.

  • How easy it is to set up a system for your organization.

  • You’ll learn where monthly donors fit in your communication strategy.

  • You’ll hear the latest statistics on the power of monthly gifts.

  • We’ll  briefly review a few helpful plug-and-play tools to help you make the case internally to start a monthly donor program


28. Convert Supporters with Powerful Landing Pages

February 25, 10:00AM

With great landing pages, your donors, volunteers and supporters are 10 times more likely to donate, sign up, register or engage with your nonprofit. In this session, we’ll share real-world landing page examples that increase conversions and what we’ve learned from studying hundreds of nonprofits and their landing page designs, including:

  • What a landing page is and why we should care.

  • The biggest landing page mistakes and how to avoid them.

  • How to build the best landing pages and landing page templates.

  • 13 ideas for landing pages every nonprofit should have.


29. How to Create an Effective Event Budget

February 25, 1:00PM


Event budgets can be scary! All of those unknown costs and revenue variables can trip you up, and a budget miscalculation at the start of planning can potentially scuttle the overall profitability of your fundraising event.  


It is time to breathe a big sigh of relief, because this free webinar will help you ace your event budget! In this free 45-minute live webinar, event planning expert A.J. Steinberg of Queen Bee Fundraising will show you step-by-step how to create an effective event budget.  


What You Will Learn: 


  • How to set up a simple Excel spreadsheet budget

  • How to anticipate your event’s expenditures and revenue

  •  How you keep a handle on your fundraising event budget


30. Fundraising From Scratch

February 25, 1:00PM


Are you a brand new fundraiser? Or have you relied on grants but now want to start raising money? Or are you a new organization? Well then this session is for you. Having built a fundraising department from scratch, Simon will share his own tips and tricks. He will share successes and failures from the small and medium charities he has worked with as a volunteer, consultant and Board Member.



31. What’s My Role as a Nonprofit Board Member?

February 26, 12:00PM


You’re at the table – now what? Learn to participate in board meetings and other engagements with more confidence and knowledge about your role as a board member. The webinar will cover board responsibilities and how you can be a strong resource for a nonprofit organization.



32. Advertising for Beginners: Everything You Wanted to Know About Tracking Online Conversions But Were Afraid to Ask

February 27, 11:00AM


Online advertising can be an effective and efficient way of raising more money, getting more people to an event, or building your email list. If you’re just getting started with online advertising, you might have forgotten this crucial step to success: tracking online conversions. With the right conversion tracking in place, you can easily understand which ads drove the most results, target users for future outreach, and make your advertising budget go farther.


Join analytics expert Yesenia Sotelo for a handy primer on tracking online conversions for advertising platforms such as Google Ads and Facebook Ads. You’ll learn about the options for conversion tracking, additional tools you might need, and case studies showcasing how other nonprofits are tracking their online advertising.


33. Hiring Help For Nonprofit Managers

February 27, 1:00PM


At some point (more often than most wish these days), nonprofit managers/directors become hiring managers for vacant roles. If you don’t have a human resources team to assist you, recruiting and selecting a candidate can be time consuming and challenging. It’s important to find the right person for the role in a manner that is fair, consistent and free from bias. But recruiting doesn’t have to be difficult! Using a combination of best practices and lived experience, this webinar will walk you through the key steps to a successful selection of your next hire.


Here's what you'll learn:


  • The importance of defining the knowledge, skills and competencies for the role you are hiring for a compelling and accurate job posting

  • The best questions to determine if the candidate is right for your role

  • How to conduct an interview that is fair, objective and free from bias

  • Methods to select the best candidate


34. How to Decipher Your Web Analytics (and Use Them to Your Advantage)

February 27, 1:00PM

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. 

Join Molly Coke in this free educational session to discover:

  • What web analytics tell you and why they’re important.

  • The insights you can glean from email marketing metrics.

  • How to target audience segments from your web analytics.

  • How to analyze your data to know what’s working (and what’s not).


35. Finding Your Social Media Sweet Spot

February 27, 2:00PM


Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on utilizing social media to boost nonprofit fundraising.  Chad will provide tips to center your messaging with a focus on telling the right stories, in the right format, on the right channel.


36. 3 Easy Ways to Retain More Members Using Software

February 27, 2:00PM


Do you sometimes feel that your membership is like a leaky boat? Every time you look at your database, you notice a few members have left? 


In this free 45-minute webinar, you’ll learn how to:


  • Get your members to renew on their own, so you don’t have to chase them

  • Automate your new member onboarding process and save hours each week

  • Quickly identify who is about to leave, and what you can do to keep them





Tatiana Morand

Posted by Tatiana Morand

Published Tuesday, 28 January 2020 at 1:01 PM


  • Shweta Shah said:

    Monday, 15 July 2019 at 7:43 AM
    Hi. Thank you so much for such an informative blog about the free non-profit charity organization webinar. It was really great to know about these webinars happening online that help us in gaining insightful knowledge. Kindly posting such articles for awareness!
  • Tatiana Morand

    Tatiana Morand said:

    Monday, 15 July 2019 at 9:10 AM
    Hi Shweta,

    Thanks for your kind words! Glad you find it helpful. Keep an eye out for the next one in a month! ;)

  • Chuck Spidell said:

    Wednesday, 31 July 2019 at 8:12 PM
    Thanks for adding my WordPress security webinar to your list, much appreciated. I'm looking forward to sharing my knowledge with comms leaders.
  • Manish Pahuja said:

    Friday, 23 August 2019 at 1:19 AM
    Loved reading your practical tips!!

    We at Don Bosco India started our volunteer tourism program fairly recently.

    I will be pleased if you can read and post your suggestions here:
  • Hammad said:

    Monday, 02 September 2019 at 11:46 PM
    Great blog worth to read this thanks for sharing


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