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The Ultimate Nonprofit Calendar
Wondering what nonprofits are doing throughout the year?
When are they holding member meetings?
When does their board get together?
When are they looking for new volunteers?
I had all these questions and more.
As a marketer, knowing this information would allow me to talk about the same things as nonprofits, at the same time.
At Wild Apricot,
we have access to over 17,000 nonprofit organizations
, so I thought, “Why not just ask them?”
So I did, and got over 700 responses! While this revealed answers like, “In which month is your Fiscal Year End?”, I still thought there was more to discover.
Actions speak louder than words, right? So why not see what types of events our clients are creating? Some simple data digging uncovered that
our clients had created over 1,000,000 events in the past 3 years!
After closing my gaping jaw, it didn’t take long to notice some very interesting trends, which I thought might also be super interesting to share.
Below is a calendar, which highlights my biggest discoveries:
Spring is the busiest time of year for member events, with March being the busiest month overall
Winter is the biggest time of year for board meetings and planning sessions, as well as donation collections
Most hiring/recruiting happens in the spring, or back to school season
Want this chart in Google Sheets where you can edit it? Download it here.
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Posted by Terry Ibele [Learning Apricot]
Published Friday, 22 January 2016 at 8:30 AM
Other recent posts:
Accommodating Volunteers with Disabilities
GuideStar Platinum: Measuring Nonprofit Performance at Scale
How we increased Online Event Registrations by 200% with a 3-Email Reminder Formula
Sunday, 24 January 2016 at 12:38 PM
Excellent sample calendar. great to see how others plan out their efforts!
Do you have this as a downloadable excel file? Thanks!
Terry Ibele [Learning Apricot] said:
Monday, 25 January 2016 at 11:09 AM
Thanks for writing, I've uploaded the file in a Google Sheet. You can view it here:
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