Membership Renewal Guide

How To Manage Membership Renewal:
Tips and tactics for small membership organizations

About this Guide

A while back, we published a post – Recalibrate Your Association Membership Renewals – offering tips on how to take a fresh approach to membership renewal. Building on that, we recently conducted a brief Membership Renewal Survey* to gain insight into the renewal process for small membership organizations. That led us to develop this “how-to” guide for the staff and/or volunteers of small membership groups who are new to the member renewal process or looking for tips to improve an existing process.

This guide offers both a snapshot of current practices (based on our survey findings and the Membership Marketing Benchmarking Report by Marketing General Incorporated – MGI), as well as ideas on strategies, tactics and best practices that we’ve identified through online research (see “Sources").

Get a Special Report on Simplifying Membership Management

Enter your email and receive this special report in your inbox.
Creative Commons Licence
How To Manage Membership Renewals by Wild Apricot is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at

Please include a link to if you copy, distribute or re-transmit any of the documents that make up this guide. 
For permissions beyond the scope of this license, contact us.

See for yourself how easy to use and affordable Wild Apricot is: