HOW TO BUILD A FOREVER TRANSACTION WITH YOUR MEMBERS

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September 15th, 2pm E.T

Companies like LinkedIn, Amazon and Salesforce have created forever transactions with their customers by incorporating subscription pricing and community connections into their business models. As a result, consumer expectations about what membership means have changed dramatically. What can your organization do to leverage this massive transformation to engage customers, build loyalty and establish predictable revenue?  

In this free session, Robbie will show you: 

Best practices across all phases of the membership maturity model 

What silicon Valley knows about membership 

How to optimize offerings that will appeal to longtime members and prospects alike.

 

Robbie Kellman Baxter Headshot

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her forthcoming book The Forever Transaction will be released by McGraw Hill in spring of 2020. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, the National Restaurant Association and Stuff NZ, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.


Attendees to this webinar are eligible to earn 1 CAE credit.

All registrants will receive a webinar recording.

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