Wild Apricot Webinar Series
Use Google Analytics to Improve Your Website & Attract More Members
By Eric Squair
Date of Webinar: September 17, 2015
Attendees to this webinar are eligible to earn 1 CAE credit.
Google Analytics is a powerful, free tool that tells you what is going on with your website, email and social media. It can also be really overwhelming, until you learn the short cuts.
This session will focus on basic techniques with Google Analytics that will help you understand what is working and what is not with your website, so you can sign up more members, raise more money and reach more people.
Eric Squair has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International and several political campaigns.
Eric helps clients make smarter decisions about their online work. One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.
In this webinar, Eric introduces some basic concepts of Google Analytics including:
- How to set up Google Analytics for your Wild Apricot site
- How to set Goals to track conversions
- How to track your reach with campaign tagging
Listen to the full webinar to learn more about how to integrate Google Analytics into your Wild Apricot site.
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