Tech Effect

The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World

Presented by Growth Specialist Terry Ibele and Bestselling Author Donald Cowper

In this webinar, we covered the story of Ray, who became the Executive Director of a Sports Massage Association.

Ray was spending all his time trying to grow his organization and not seeing any real growth. After discovering The Tech Effect — a main reason why it’s so hard to engage and attract members these days — Ray turned to a Lifesaving Hack that helped him address The Tech Effect and grow his organization 25% in the first six months.

In short, The Tech Effect is about how human behavior has changed in some critical ways in the past few years because of how quickly new technologies are entering the world and how rapidly we are adopting them. It consists of four major changes:
  1. Brain Changes: Exposure to technology has rewired our brains. With all the clutter in our lives, we are a more distracted and forgetful population than we were just a few years ago. And that’s made it harder for membership organizations to get our attention and our commitment to things. 
  2. Everything Everywhere: We expect to access up-to-date information wherever we are, at any time and from any device. So if people are coming to your website from a mobile device and they’re finding it hard to read or navigate and if they can’t find what they’re looking for, they’re going to get frustrated and leave. You’re basically pushing these people away instead of bringing them into your organization. 
  3. Personalization: We now expect a higher level of personalization from the organizations we deal with. We want to be on a first name basis with the organizations we belong to. We want them to tailor our experience based on our individual interests. 
  4. Online Payments: We are paying for things online and many of us don’t bother completing the steps of a transaction if we’re asked to do something offline, like download a form or write a check. 
These Tech Effects are making it harder to engage and attract members, but, as Ray discovered, there’s a Lifesaver Hack called Membership Management Software that can help you easily address each of these Tech Effects and unlock growth. 

To address each of The Tech Effects, Ray used Wild Apricot’s Membership Management Software to:
  1. Provide online payments and registrations for his members
  2. Automatically charge his members’ credit cards for their renewals
  3. Use data to personalize member experiences at scale 
  4. Constantly send reminders
  5. Deliver an up-to-date, mobile website
By doing all of these five things, Ray was able to get more members to join, come to his events, and renew their memberships, ultimately driving 25% growth in members for the year. By using the software to automate tasks and create efficiencies, Ray was also able to save a day’s work every week.

If Ray’s story connected with you, I’d like to encourage you to try Wild Apricot’s #1 Membership Management Software free for 30 days.

If you’d like to get in touch with one of our Membership Management Coaches to help you understand if Wild Apricot is right for your organization, please email 
You can review the recording of this webinar and the slides below. 

Watch the Recording

View the Slides


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