The Surprising Ways Successful Organizations Attract Millennials
Presented by Sarah Sladek, CEO of XYZ University
If you’re having a hard time turning millennials into members, we encourage you to watch this webinar with Sarah Sladek, the author of
Knowing Y: Engage the Next Generation Now, who will show you how successful organizations are attracting millennials.
In this webinar, you’ll learn:
- The one thing millennials want before they will join your organization
- The 4 defining characteristics of millennials that you must address to engage them
- A simple 30-day process to get the insights your organization needs to attract millennials

Sarah Sladek is the CEO of XYZ University, the only company in North America that specializes in helping organizations engage younger generations. She is the author of several books, including
Knowing Y: Engage the Next Generation Now (2014) and
The End of Membership As We Know It (2011), and has presented on the generational topic to audiences worldwide.
Watch the Recording
View the Slides