Thank you for registering for the Wild Apricot Membership Growth Online Summit. Here is where you can find the recordings, slides, and transcripts.
Attract & Retain New Members with a Marketing Funnel
Presented by John Haydon, digital marketing guru
Learn:
- The strategy behind why marketing funnels attract and retain new members in a completely automated way
- The steps to build your own automated marketing funnel
- Tips and tricks on how to capture, nurture, and convert more members than ever before
VIDEO SLIDES
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How to Increase Members with Facebook Ads
Presented, Shiv Narayanan, Head of Marketing at Wild Apricot
Learn:
- How to hyper-target your Facebook ads to your organization’s core audience
- How to “turn a profit” on any ad dollars you invest
- How to track effectiveness of your ads and grow your membership
VIDEO SLIDES
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How to be a Google Ads SuperHero - for Charities & Nonprofits
Presented by Jason Shim & Mark Hallman, Google Partners
Learn:
- How to build an Adwords strategy that supports your mission, programs, marketing, and fundraising
- The secrets to how Adwords work
- Tips and tricks to make the free tools that Google offers nonprofits
VIDEO SLIDES
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Increase Membership Engagement with Social Media
Presented by Amy Sample Ward, CEO of the Nonprofit Technology Network
Learn:
- The basic steps to engage your members using social media
- How to develop a unique membership engagement strategy
- Other digital marketing strategies to boost membership engagement online
VIDEO SLIDES
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How to Turn Millennials into Members
Presented by Sarah Sladek, CEO of XYZ University
Learn:
- All about the Generation Y/Millennial mindset to get them interested in your organization
- How recent economic shifts are reshaping the membership value proposition
- How to create your own unique strategy and marketing tactics to target this elusive generation
VIDEO SLIDES
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From the Bottom Up - Building an Effective Membership Model
Presented by Robbie Kellman Baxter, author of The Membership Economy
Learn:
- How to find and refine your membership "hook" to keep members for life
- How to develop more effective onboarding processes for new members
- How to tap into your "best members" and demonstrate the value of your membership
VIDEO SLIDES
Access the transcripts