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  • How Memes Can Help Your Nonprofit Blog

    Lori Halley 19 March 2009 4 comments
    When the venerable Fieldstone Alliance surprised its readers this week with 25 Random Things that Make the Nonprofit Sector Great , picking up on a popular fad that’s been making the rounds of Facebook, it was a strong hint to take a closer look at...
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  • Facebook Profiles and Pages and Groups, oh my!

    Lori Halley 30 January 2009 56 comments
    If questions from our readers are any indication, there’s still a lot of confusion about the differences between Facebook’s Profiles, Fan Pages, and Groups — and which of these might best suit a nonprofit’s social-networking plan. Let’s take a closer...
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  • Are You Tracking Your Top Blog Posts?

    Lori Halley 31 December 2008 3 comments
    Top 10 Blog Post lists are popping up all over the Internet as another year comes to an end, as nonprofits, individuals, and businesses take stock of where they’ve been and plan their communications strategy for the coming year. But how do you know...
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  • Connect Your Nonprofit's Offline and Online Activities

    Lori Halley 17 December 2008 5 comments
    Your nonprofit’s website gets tens of thousands of hits every month. Thousands support your Cause on Facebook, and you’ve mapped out a killer Twitter strategy to attract a hundred new followers weekly. So what? “Those are impressive numbers on the...
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  • Online Donations Still Up in a Down Economy

    Lori Halley 10 December 2008 2 comments
    What does an uncertain economy mean for the bottom line of nonprofit fundraising efforts? "Overall, the news is good," says Sarah DiJulio, Executive Vice President of M+R Strategic Services. The economy may be down, but online donations are up -- so far.
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  • Ask a Nonprofit Technology Expert

    Lori Halley 30 October 2008 2 comments
    NTEN Office Hours puts the experience and skills of nonprofit technology experts at your service in a free-access online question-and-answer chat session. The expert volunteers cover a wide range of tech topics of special interest to nonprofits: online, in real time.
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  • Get Started Right with Your Nonprofit on Twitter

    Lori Halley 22 October 2008 8 comments
    It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool,...
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  • Good2gether: News and Nonprofits

    Lori Halley 09 October 2008 0 comments
    Media outlets need to enrich the syndicated wire service stories with local content if they are to attract readers and advertisers — but few have the budget, these days, for a cadre of local reporters to seek out and report on the "local angle" of...
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  • 3 New Ways to Target Your Audience with Facebook Pages

    Lori Halley 04 September 2008 9 comments
    We’ve talked before about how nonprofits are using Facebook to connect with their supporters online, figuring out ways to work around the “closed door” model of the popular social-networking site. For example, setting up a nonprofit Facebook Page that...
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  • Does Your Nonprofit Need an Email Newsletter Service?

    Lori Halley 01 August 2008 11 comments
    Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — with reliable delivery.
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  • How to Set Up a Non-Profit Facebook Page

    Lori Halley 16 June 2008 136 comments
    New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits , and nonprofits are learning more about making the best use of the popular social networking site. We've talked about...
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  • Help a Reporter — Get Free Media Exposure

    Lori Halley 20 May 2008 4 comments
    When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when someone else tells your story for you. And there's no question which type of communication packs the biggest public relations punch.
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  • 5pm offers Easy Online Project Management - with 50% discount for nonprofits

    Lori Halley 12 May 2008 16 comments
    Project management software is a tough and competitive field. With so many excellent choices out there, it's hard to know what tools will work best for your organization's needs. Do you want web-based or desktop application? Which features will you...
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  • 8 Tips for an Effective Online Survey

    Lori Halley 15 April 2008 12 comments
    Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents,...
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  • NonProfits on Video: Using YouTube to Promote Your Cause

    Lori Halley 12 April 2008 7 comments
    Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia...
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