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  • The Good, the Bad, and Missed Opportunities: a Fundraising Case Study

    Lori Halley 25 August 2009 1 comments
    We know that it's key for non-profits to connect online activities with real-world actions , but the reverse is also true, as a door-to-door fundraising campaign reminded me last week. People need to be able to take action for your cause in a way that...
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  • For Green Non-Profits and Associations, Earth Day is a Year-Round Business

    Lori Halley 21 April 2009 2 comments
    From its grassroots beginnings in 1970, Earth Day has become more than a matter of personal conscience, government policy, or a token nod to public relations. "Sustainable business is good business," as companies and industry associations are quickly learning.
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  • Case Study: Community Membership Websites Help to Keep Neighborhoods Safe

    Lori Halley 16 February 2009 1 comments
    When a series of home and auto burglaries hit the community of Seven Oaks, Florida, last summer, Andy Denbo of EdgeLineTech.com responded by launching a new website, SevenOaksWatch. The site’s main focus was to gather information, keep residents informed...
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  • Case Study: New Website for Revitalized Small Business Association

    Lori Halley 12 November 2008 0 comments
    As a slew of marketing studies remind us, most people make the Internet their first stop when they're looking for information. Getting online is no longer a "frill" for nonprofits, but a necessity — especially in a tough economy — and especially for a small organization on a tight budget. Here, interim director Welthy Soni-Myers gives us a glimpse behind the scenes of Virginia Microenterprise Network, where she's working on a new website.
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  • Show, Don't Tell: Google Earth Outreach for Nonprofits

    Lori Halley 27 October 2008 2 comments
    Since the earliest days of world exploration, maps have told compelling stories to people who may never see the places depicted. Topographical lines on paper only go a small way to recreate the traveller's experience, however, and the rest depends...
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  • Case Study: Calgary Meals on Wheels Takes Campaign Online

    Lori Halley 26 September 2008 1 comments
    Many of us are familiar with the Meals on Wheels concept - to deliver nutritious and affordable meals to people in need: seniors, convalescents, and people living with disabilities. In desperate need of a new facility in which to prepare all those meals, Calgary Meals on Wheels has just launched a major capital campaign - and a new website. We asked Leann Hackman-Carty to tell us about it...
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  • Case Study: Mamapreneurs on Growing Membership Site for Business Moms

    Lori Halley 12 September 2008 3 comments
    Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks about strategies for growing an active membership web site, and shares her top 5 tips for online community building.
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  • Award-Winning Youth Helpline gets Web 2.0 Right

    Lori Halley 09 July 2008 1 comments
    People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand...
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  • Dilbert.com Goes Web 2.0

    Lori Halley 24 April 2008 1 comments
    How would you define Web 2.0 ? Wikipedia does a pretty good job of explaining it, but why use words alone to explain such a complex idea, when you can show-and-tell? Try this: Flip open just about any North American newspaper to the comics page......
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  • Case Study: Austin Contact Center Alliance on Growing Member Community

    Lori Halley 26 March 2008 0 comments
    This months' case study looks at Austin Contact Center Alliance (ACCA) - a progressive business association out of Texas. They share their top 5 lessons in building and growing their community. We discuss how their organization evolved and how they...
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  • Case Study : How to Reach New Constituents, Build Relationships and Drive Actions

    Lori Halley 18 December 2007 1 comments
    For this month's case study, we caught up with Curtis Brown from Mission Movers Group for an interview about using email and web 2.0 to reach new constituents and building relationships. As President of Mission Movers, Curtis works with clients across...
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  • Case Study: Reaching a Wider Audience through Podcasting

    Lori Halley 27 November 2007 0 comments
    On July 15, 2005, after many, many months of planning – Jodi Diehl and Angela Parker launched their “brainchild” -- RemoteProfessionals.com . A networking organization for outsourcing professionals, Remote Professionals use teleclasses, webchats and...
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  • Wild Apricot News: Membership Management Software from Wild Apricot Now Certified in Microsoft Platform Tests

    Lori Halley 29 October 2007 0 comments
    Online community and membership database software solution passes Microsoft tests for Managed Code, SQL Servers, Hosted Solutions and Windows Server. Toronto, ON October 29, 2007 -- Wild Apricot, a fully integrated, turn-key member database software...
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  • Case Study: Songsalive! Increases exposure through website design and online community building

    Lori Halley 12 October 2007 0 comments
    This month's case study is with Gilli Moon of Songsalive! Gilli Moon is a singer, songwriter, recording artist, pianist, actor, producer, author, painter, motivator, entrepreneur, visionary and empowering community builder. She is the quintessential...
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  • Case Study: U3A Denia

    Lori Halley 26 September 2007 0 comments
    This month's case study is with Tina Bellenie of U3A Dénia . Tina's Bio: Tina Bellenie - 'retired' to Spain after a career in education, IT and finance. I became involved with the U3A (University of the Third Age) , initially as Treasurer and Group...
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