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  • 3 New Ways to Target Your Audience with Facebook Pages

    Lori Halley 04 September 2008 9 comments
    We’ve talked before about how nonprofits are using Facebook to connect with their supporters online, figuring out ways to work around the “closed door” model of the popular social-networking site. For example, setting up a nonprofit Facebook Page that...
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  • A Closer Look at Facebook Events

    Lori Halley 18 August 2008 13 comments
    Facebook is fast becoming a popular way to publicize an organization's event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs -- but could you be shutting out some of the people who might support your event? The fact is, for non-members of the site, Facebook can feel like a frustrating series of closed doors...
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  • What's Your Rapleaf Reputation - and why should you care?

    Lori Halley 30 June 2008 1 comments
    We all know that the Internet is a very public space -- but do we always act that way? The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now...
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  • Facebook Applications for Your Non-Profit Page

    Lori Halley 23 June 2008 49 comments
    So you've signed up your nonprofit group for a Facebook Page -- now what? It can be challenging to know what to put on your Page to make the best use of the space, especially if you're setting out to build a new page from scratch. And if you're new...
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  • How to Set Up a Non-Profit Facebook Page

    Lori Halley 16 June 2008 136 comments
    New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits , and nonprofits are learning more about making the best use of the popular social networking site. We've talked about...
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  • Social Media in Plain English: Video

    Lori Halley 09 June 2008 0 comments
    It turns out that ice cream and social media have a lot in common -- at least, according to the latest video by Lee Lefever of Common Craft, Social Media in Plain English. Using a deceptively simple paper and whiteboard technique, Common Craft specializes in short, amusing, and easy-to-understand videos that explain complex ideas. This latest video focuses on basics of Social Media: "new technology that makes everyone a producer and tools that give everyone a chance to have a say."
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  • Web 2.0 Nonprofit Success Stories - Carnival of Nonprofit Consultants

    Lori Halley 05 May 2008 1 comments
    The "Web 2.0 Nonprofit Success Stories" submitted to the NPC Carnival this week led to a selection of nonprofit organizations that are widely varied in terms of size, budget, and reach. Each group is using the Internet and Web 2.0 tools in a different...
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  • Bring Your Nonprofit Success Stories to the Blog Carnival

    Lori Halley 30 April 2008 0 comments
    Wild Apricot is pleased to be hosting the Carnival of Nonprofit Consultants on Monday, 5 May 2008, and the theme will be "Web 2.0 Nonprofit Success Stories" Tell us how you're using the Internet -- and specifically Web 2.0 tools and technologies --...
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  • Making a Case for Social Media Marketing

    Lori Halley 18 April 2008 1 comments
    Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done...
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  • LOLseals taps Pop Culture Trends and Web 2.0 Tools

    Lori Halley 17 March 2008 2 comments
    For an example of how simple web tools and social networking sites can be used to raise awareness of a nonprofit's cause, LOLseals is worth a close look. It's a new photo caption contest from the Humane Society of the United States, blending pop culture trends and web 2.0 tools in a low-cost campaign that practically begs to go viral.
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  • An Introduction to Twitter Hashtags

    Lori Halley 11 March 2008 70 comments
    Hashtags help to organize the published updates ("tweets") on Twitter into user-defined groupings around one general topic, making the conversation easy to track and easy to share with others - even with people who are not Twitter users. Here's how the hashtags work:
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  • Social Annotation: the Next Generation of Social Bookmarking

    Lori Halley 19 February 2008 5 comments
    We've talked before about the many benefits of social bookmarking (Digg, Del.icio.us, StumbleUpon, and so on) for sharing the web pages you've discovered and for helping others to share your own site or blog. But when it comes to online research and...
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  • Seesmic: where YouTube meets Twitter

    Lori Halley 01 February 2008 7 comments
    A new video-based social media startup has appeared on the Web 2.0 horizon, and some heavy-hitters in the web tech world are wagering their investments that Seesmic could be the Next Big Thing. Seesmic is best described as a sort of "video Twitter"...
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  • AddThis for Simple Social Bookmarking

    Lori Halley 31 January 2008 12 comments
    One of the best things you can do for your readers (and for your blog) is to make it as easy as possible for people to share your content with interested others. You may have noticed the Bookmark button on each post pages of the Wild Apricot Blog?...
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  • Carnival of Nonprofit Consultants - Best web 2.0 and social networking tools for nonprofits

    Lori Halley 14 January 2008 2 comments
    This week I'm hosting the blog Carnival of Nonprofit Consultants . As always, it features the seven best posts for nonprofits from across the blogosphere, this week focusing on web 2.0 and social networking tools. Enjoy! 1. Jason at A Small Change-...
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