Wild Apricot Blog

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  • 4 Ways to Leverage Word-of-Mouth Marketing Using Social Media

    Lori Halley  22 July 2011  3 comments
     
    Word-of-mouth is a powerful tool, but how do you get your members and supporters to promote you online? Here are four ways that your followers and fans can promote your organization using social media.
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  • Is Your Organization LinkedIn Yet?

    Lori Halley  21 March 2011  4 comments
     
    While LinkedIn has mainly been used by individuals for networking or career development, it might be time for non-profits to consider a presence on LinkedIn. With more than 90 million members in over 200 countries and updated social sharing and company page features, LinkedIn might want to include it as part your organization's social media mix.
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  • Cast a Wider Net for New Nonprofit Members

    Lori Halley  14 February 2011  3 comments
     
    Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool.
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  • LinkedIn Sharing: a New Tool for Nonprofit Outreach

    Lori Halley  02 June 2010  3 comments
     
    Of the “big three” social media networks (Twitter, Facebook, and LinkedIn) each has its own challenges for nonprofits trying to spread their message, but we've tended put LinkedIn at the bottom of the list as more useful for individual networking than for nonprofit outreach. That may be about to change, with LinkedIn's new sharing features! Now, the times – they are a-changin’!
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  • Swipe your Social Media Response Plan from the US Air Force

    Lori Halley  11 May 2010  2 comments
     
    Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assessment flow chart can serve as a strong models to guide your staff in best practices of online conversation.
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  • How to Bring Facebook Fans to Your Nonprofit Blog: Part 3

    Lori Halley  11 February 2010  2 comments
     
    Your fans not only create the community around your nonprofit's Facebook Page, they define how they want to experience it and create much of the content. Here are some ways to bring some of that interactivity to your nonprofit's blog or website.
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  • How to Bring Facebook Fans to Your Nonprofit Blog - Part 2

    Lori Halley  29 January 2010  9 comments
     
    "How can our nonprofit move the active conversation from our Facebook fan Page to our organization’s own blog‌?" The nonprofit that asked this question might be a small one, but their challenge certainly isn’t! Here's one way to tackle it.
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  • Facebook Page Not Found in Facebook Search?

    Lori Halley  12 November 2009  9 comments
     
    One of Wild Apricot's blog readers created a Facebook Page for his nonprofit organization, but the new Page doesn’t show up in the results for Facebook’s own Search tool. "Why is this?" he asks.
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  • How to Get Started with LinkedIn

    Lori Halley  10 September 2009  1 comments
     
    Whether you’re looking for a first job or making a career change, or simply looking to meet other professionals in the non-profit sector, LinkedIn is the social network of choice. Can online networking help your career? Already, 45% of all US employers use social networks to find qualified employees, and 72% plan to step up their online recruiting.
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  • How to Shorten URLs and Track Clicks

    Lori Halley  03 February 2009  14 comments
     
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • How to Create a Nonprofit Social Media Policy

    Lori Halley  08 January 2009  15 comments
     
    Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers who blog and chat and comment online, where the personal and professional lines often blur.
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  • First Steps in Social Networking for Nonprofits

    Lori Halley  01 December 2008  10 comments
     
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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