Wild Apricot Blog

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  • 4 Ways to Leverage Word-of-Mouth Marketing Using Social Media

    Lori Halley  22 July 2011  3 comments
     
    Word-of-mouth is a powerful tool, but how do you get your members and supporters to promote you online? Here are four ways that your followers and fans can promote your organization using social media.
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  • Cast a Wider Net for New Nonprofit Members

    Lori Halley  14 February 2011  3 comments
     
    Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool.
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  • Swipe your Social Media Response Plan from the US Air Force

    Lori Halley  11 May 2010  2 comments
     
    Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assessment flow chart can serve as a strong models to guide your staff in best practices of online conversation.
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  • Facebook Page Not Found in Facebook Search?

    Lori Halley  12 November 2009  9 comments
     
    One of Wild Apricot's blog readers created a Facebook Page for his nonprofit organization, but the new Page doesn’t show up in the results for Facebook’s own Search tool. "Why is this?" he asks.
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  • How to Shorten URLs and Track Clicks

    Lori Halley  03 February 2009  14 comments
     
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • How to Create a Nonprofit Social Media Policy

    Lori Halley  08 January 2009  15 comments
     
    Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers who blog and chat and comment online, where the personal and professional lines often blur.
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