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  • Best Practices for Contest Campaigns: AGC Lessons Learned

    Lori Halley 21 July 2010 2 comments
    Results of a detailed evaluation of the 2009 America’s Giving Challenge competition have been released in the “must-read” 2009 AGC Assessment and Reflection Report. The best part? Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach.
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  • What's Your Non-Profit's Content Marketing Strategy?

    Lori Halley 14 July 2010 0 comments
    Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Why? Because content marketing works.
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  • One-Page Social Media Strategy

    Lori Halley 06 July 2010 4 comments
    Overwhelmed by the task of developing a social media strategy for your non-profit organization? Don’t know whether you ought to “friend” or “like” or tweet” to get the best mileage for your message in the social networks? Jumpstart the planning process with Jay Baer’s smart one-page Social Media Strategy Worksheet.
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  • Apply for NTEN’s Technology Leadership Academy

    Lori Halley 01 July 2010 0 comments
    The Technology Leadership Academy is a 9-week online training program from NTEN, sponsored by Microsoft, that's designed to help non-profit leaders learn to use and manage technology more effectively to meet their organizations' missions.
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  • Best of Association Jam: Association Links for June 2010

    Lori Halley 28 June 2010 0 comments
    So many interesting and useful links came in to AssociationJam.org this month, there were ties for top spot in 4 categories – Events, Fundraising, Social Media and Other! Social Media and Membership were the most active categories overall, in terms of submissions, views, and reader votes.
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  • Free Facebook Guide for Small Non-profits

    Lori Halley 25 June 2010 5 comments
    If your organization is struggling to figure out Facebook – and who isn’t? – social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.
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  • A 'Chamber of Commerce on Steroids' on the San Francisco Peninsula

    Lori Halley 22 June 2010 0 comments
    This is an update of a post from late last year on the Wild Apricot news page . Jason has been doing such inspiring stuff with Peninsula Shops that we wanted to share his story here. How do you nurture a vibrant retail environment by promoting local...
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  • Can MySpace Make a Comeback?

    Lori Halley 07 June 2010 1 comments
    Facebook and Twitter took over as social media centers in 2009, while MySpace faded fast - but don't count MySpace down and out yet! This summer, it's getting a major makeover with a new "content discovery" focus. In fact, the changes at MySpace have already started.
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  • LinkedIn Sharing: a New Tool for Nonprofit Outreach

    Lori Halley 02 June 2010 3 comments
    Of the “big three” social media networks (Twitter, Facebook, and LinkedIn) each has its own challenges for nonprofits trying to spread their message, but we've tended put LinkedIn at the bottom of the list as more useful for individual networking than for nonprofit outreach. That may be about to change, with LinkedIn's new sharing features! Now, the times – they are a-changin’!
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  • Best of Association Jam: Association Links for May 2010

    Lori Halley 27 May 2010 1 comments
    Blog posts and articles on Fundraising, Membership, and Social Media topped the active topics at AssociationJam.org this month, in terms of the numbers of submissions, views and reader votes. Here are the most popular links for May 2010 in each “AJam”...
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  • Facebook Pulls a Quick Change on Custom Landing Tabs Policy

    Lori Halley 20 May 2010 4 comments
    Facebook’s developer forum was kept busy overnight by members who were wondering what happened to the custom FBML landing tabs they’d set up for their Facebook Pages. The option to choose any landing tab besides Wall and Info had suddenly disappeared...
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  • CanadaHelps: Online Giving

    Lori Halley 18 May 2010 2 comments
    Have you seen the new video from CanadaHelps ? It’s a quick four minutes packed with stats on online giving with a Canadian focus, and the numbers make a compelling case for fundraising by way of your nonprofit’s website. For example, did you know...?...
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  • Better Search Tools for Twitter Backlinks

    Lori Halley 17 May 2010 2 comments
    You already know the importance of listening for social media mentions of your nonprofit – monitoring with tools like Google Alerts that can let you know when your organization’s name comes up online. But what of those Twitter users who link to your website...
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  • Swipe your Social Media Response Plan from the US Air Force

    Lori Halley 11 May 2010 2 comments
    Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assessment flow chart can serve as a strong models to guide your staff in best practices of online conversation.
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  • Facebook Business Tips for Nonprofits

    Lori Halley 07 May 2010 3 comments
    If your nonprofit is on Facebook (or plans to be) you’ll want to check a new blog post that’s out this week from Tamar Weinberg. She’s an internet marketing consultant who manages Community Support and Advertising at Mashable.com, as well as the author...
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