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  • Free Webinar: Find Out Who's Talking About Your Organization and Issues Online

    Lori Halley 07 November 2008 1 comments
    Getting your message out is only one-half of the Internet communications strategy for a savvy nonprofit organization. You also need to be tuned in to the "buzz" -- to know who's talking about your organization and your cause online, and what they're saying.
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  • Get Started Right with Your Nonprofit on Twitter

    Lori Halley 22 October 2008 8 comments
    It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool,...
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  • Business and Nonprofits Find Value in Twitter

    Lori Halley 16 September 2008 12 comments
    The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy...
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  • What's Your Rapleaf Reputation - and why should you care?

    Lori Halley 30 June 2008 1 comments
    We all know that the Internet is a very public space -- but do we always act that way? The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now...
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  • Social Media in Plain English: Video

    Lori Halley 09 June 2008 0 comments
    It turns out that ice cream and social media have a lot in common -- at least, according to the latest video by Lee Lefever of Common Craft, Social Media in Plain English. Using a deceptively simple paper and whiteboard technique, Common Craft specializes in short, amusing, and easy-to-understand videos that explain complex ideas. This latest video focuses on basics of Social Media: "new technology that makes everyone a producer and tools that give everyone a chance to have a say."
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  • Making a Case for Social Media Marketing

    Lori Halley 18 April 2008 1 comments
    Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done...
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  • An Introduction to Twitter Hashtags

    Lori Halley 11 March 2008 70 comments
    Hashtags help to organize the published updates ("tweets") on Twitter into user-defined groupings around one general topic, making the conversation easy to track and easy to share with others - even with people who are not Twitter users. Here's how the hashtags work:
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  • Social Annotation: the Next Generation of Social Bookmarking

    Lori Halley 19 February 2008 5 comments
    We've talked before about the many benefits of social bookmarking (Digg, Del.icio.us, StumbleUpon, and so on) for sharing the web pages you've discovered and for helping others to share your own site or blog. But when it comes to online research and...
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  • Seesmic: where YouTube meets Twitter

    Lori Halley 01 February 2008 7 comments
    A new video-based social media startup has appeared on the Web 2.0 horizon, and some heavy-hitters in the web tech world are wagering their investments that Seesmic could be the Next Big Thing. Seesmic is best described as a sort of "video Twitter"...
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  • Online Community, Collaboration and Social Networking features of most practical use

    Dmitriy Buterin 15 October 2007 14 comments
    There is no lack of websites offering online community and social networking tools. Some are rudimentary and cumbersome, some are cool and addictive, some are slow to catch on, other are quick to propagate - and quick to fizzle out. There are many...
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