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  • SEO For Your Membership Site

    Lori Halley 22 February 2012 0 comments
    Here's an overview of a new guide to Search Engine Marketing for membership organizations that want to optimize your online presence.
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  • SEO Keywords for Small Nonprofits

    Lori Halley 20 June 2011 4 comments
    Your nonprofit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. But what if it’s not showing up in the search engines?
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  • Why SEO? A primer for association and non-profit web sites

    Lori Halley 17 September 2010 6 comments
    This is a guest post by Keith Holloway. Keith is the founding partner of BetterMail.ca , an engagement campaign software company that operates a consulting division completely focused on search marketing and Wild Apricot is a (happy!) client of BetterMail.ca....
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  • 3 (more) Search Engine Writing Tips for Associations

    Lori Halley 06 August 2010 0 comments
    Search engine optimization (or SEO for short) is, simply, the process of making it easier for people to find you in search engines such as Google. Associations can benefit greatly from doing a little SEO work on their website, since getting more traffic...
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  • Quotable Clips and Better SEO for YouTube Videos

    Lori Halley 11 March 2010 7 comments
    Video is hot with online audiences, but there’s one big problem for video producers: search engines just can’t deal with the "talkies": Images and audio are behind a glass wall when it comes to indexing for search results. And if your nonprofit is...
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  • Does Bing Know About Your Website?

    Lori Halley 05 November 2009 8 comments
    Google may know all about your nonprofit’s website (and your blog, and whatever social media profiles you’ve staked out on the Web), but that doesn’t guarantee that Microsoft’s new search engine, Bing, will automatically index your site as well.
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  • Free SEO Helper Tool for Non-Profits

    Lori Halley 16 April 2009 7 comments
    So you want your non-profit website to do better in the search engines, so people can find you more easily — but there's no budget to hire an SEO consultant to make it happen? Not sure how to go about doing it yourself? This may help: LotusJump , a...
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  • Remote Hosted Blog vs. Blog on Your Non-Profit Website

    Lori Halley 12 February 2009 7 comments
    The benefits of nonprofit blogging are clear. Fresh blog content can bring visitors back regularly to see what's new with your organization, actively engage your supporters in your cause, and give you a boost with search engines. But which is better - to integrate a blog as a part of your nonprofit’s main website, or to host it remotely on a third-party blogging platform?
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  • Search Engine Marketing Guide for Nonprofits

    Lori Halley 03 December 2008 3 comments
    Search engine optimization is all about helping people to find your website when they search for information online. Clearly, you want your website to show up at the top of the search engine results pages when potential supporters look for information about your organization or your cause -- but many small nonprofits simply don’t have the budget for an SEO / SEM company to help make that happen..
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  • Is Your Website Ready for More Image-Search Traffic?

    Lori Halley 20 October 2008 7 comments
    If you’ve checked your website statistics lately, you may have noticed an increase in the number of visitors who come to your site by way of image search results pages — Google Image Search, MSN Live Image Search, and so on. Webmasters are of mixed...
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  • A 30 Day Guide to Search Engine Optimization (Part 4 of 4)

    Lori Halley 10 October 2007 2 comments
    This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Week 4: Objective: Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your...
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  • A 30 Day Guide to Search Engine Optimization (Part 2 of 4)

    Lori Halley 11 September 2007 0 comments
    This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Week 2: Objective: Your week two objectives are to implement a sitemap and create and maintain a successful blog. What you need to know: Sitemap- Having a...
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  • A 30 Day Guide to Search Engine Optimization (Part 1 of 4)

    Lori Halley 30 August 2007 4 comments
    This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Make Your Website a Top “Hit”: A 30 Day Guide to Dramatically Improved Search Engine Optimization (Part 1 of 4) Do you ever wonder why some websites seem to...
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