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  • Is Your Website Ready for More Image-Search Traffic?

    Lori Halley 20 October 2008 7 comments
    If you’ve checked your website statistics lately, you may have noticed an increase in the number of visitors who come to your site by way of image search results pages — Google Image Search, MSN Live Image Search, and so on. Webmasters are of mixed...
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  • Contests Help Nonprofits Get Buzz and Build Community

    Lori Halley 14 October 2008 0 comments
    For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations But what about those contests that don’t have an entry fee or other fundraising tool connected with...
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  • Selling Nonprofits to Generation Y - on Paper

    Lori Halley 02 October 2008 1 comments
    Nonprofits often take lessons from corporate research into what drives the "citizen-consumer" — especially teens and young adults, the first generation born into this high-speed, high-tech world. Miriam Kagan (GenerationYGive) has been wondering, along those lines, could catalogs be Gen Y’s version of direct mail?
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  • Set Up for Google Adwords Success with NTEN Webinars

    Lori Halley 10 September 2008 1 comments
    Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started? Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising to select non-profits.
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  • Easy RSS Updates with PingShot

    Lori Halley 19 June 2008 1 comments
    Most of the search engines and web-based feed reading services will check for updates to your blog from time to time, but what if you have breaking news that you want to get out fast? You can notify ("ping") each feed reading service separately whenever...
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  • 5 Keys to Effective Knowledge Transfer for Nonprofits

    Lori Halley 06 June 2008 2 comments
    Effective communication – and more precisely, the effective transfer or exchange of knowledge – is vital to any nonprofit organization. It lies at the root of everything a nonprofit does – from pitching your cause to donors and funding agencies, to...
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  • Help a Reporter — Get Free Media Exposure

    Lori Halley 20 May 2008 4 comments
    When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when someone else tells your story for you. And there's no question which type of communication packs the biggest public relations punch.
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