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  • Creating a Social Media Policy for Your Nonprofit

    Lori Halley 08 January 2009 15 comments
    Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers who blog and chat and comment online, where the personal and professional lines often blur.
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  • Security Issues in Social Media Shouldn't Put Nonprofits Off Networking Online

    Lori Halley 04 January 2009 9 comments
    As more and more nonprofits take advantage of social media sites to connect with supporters, security concerns are rising more to the forefront. This past weekend, Twitter was hit by a phishing epidemic — just the latest in a string of attacks against...
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  • Wild Apricot News: Top Five Ways Technology Can Help Non-Profits Survive - and Thrive - in an Economic Crisis

    Lori Halley 13 November 2008 0 comments
    Web-based Software Provider Wild Apricot Shows Organizations How to do More with Less Toronto, ON November 13, 2008 -- The economic slowdown is hitting everyone hard. No one feels the brunt of a recession like charities and non profits. Wild Apricot,...
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  • Show, Don't Tell: Google Earth Outreach for Nonprofits

    Lori Halley 27 October 2008 2 comments
    Since the earliest days of world exploration, maps have told compelling stories to people who may never see the places depicted. Topographical lines on paper only go a small way to recreate the traveller's experience, however, and the rest depends...
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  • Get Started Right with Your Nonprofit on Twitter

    Lori Halley 22 October 2008 8 comments
    It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool,...
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  • Contests Help Nonprofits Get Buzz and Build Community

    Lori Halley 14 October 2008 0 comments
    For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations But what about those contests that don’t have an entry fee or other fundraising tool connected with...
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  • Case Study: Calgary Meals on Wheels Takes Campaign Online

    Lori Halley 26 September 2008 1 comments
    Many of us are familiar with the Meals on Wheels concept - to deliver nutritious and affordable meals to people in need: seniors, convalescents, and people living with disabilities. In desperate need of a new facility in which to prepare all those meals, Calgary Meals on Wheels has just launched a major capital campaign - and a new website. We asked Leann Hackman-Carty to tell us about it...
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  • Business and Nonprofits Find Value in Twitter

    Lori Halley 16 September 2008 12 comments
    The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy...
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  • Statistics for Good

    Lori Halley 11 August 2008 2 comments
    A great deal of reliable statistical data has long been available to the public eye — but it’s often been a challenge for resource-strapped nonprofit organizations to track down the information you need for policy development or to support your fundraising...
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  • NonProfits on Video: Using YouTube to Promote Your Cause

    Lori Halley 12 April 2008 7 comments
    Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia...
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  • Campaign Maps: How 3 Nonprofit Organizations use Online Maps to Send a Message

    Lori Halley 01 April 2008 7 comments
    Maps have come a long way from the traditional classroom wall map that many of us grew up with. Online, maps have taken on added dimension with multimedia mashups and a new level of interaction: the information they can deliver goes far beyond topographical features and geo-political boundaries. Here are three maps from three different nonprofit websites: all deal in some way with food sources, but each sends its message in a very different way.
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  • Recruit New Volunteers Online and Celebrate Volunteer Week 2008

    Lori Halley 25 March 2008 0 comments
    April 27 - May 3, 2008 is National Volunteer Week in both Canada and the United States. The heightened awareness of volunteerism that goes along with such a campaign offers a golden opportunity to celebrate your existing volunteers — and to recruit new volunteers to your organization. Here are a few ideas of how your nonprofit might use the internet to take full advantage of Volunteer Week — and we'd love to hear your ideas, too!
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  • An Introduction to Twitter Hashtags

    Lori Halley 11 March 2008 70 comments
    Hashtags help to organize the published updates ("tweets") on Twitter into user-defined groupings around one general topic, making the conversation easy to track and easy to share with others - even with people who are not Twitter users. Here's how the hashtags work:
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  • Flickr Gives 10,000 Pro Accounts to Nonprofits

    Lori Halley 05 March 2008 3 comments
    If cost has been one of the barriers to using Flickr in your nonprofit's outreach efforts, this may tip the balance. The photo-sharing service announced today that it has teamed up with TechSoup, in a new program called Flickr for Good, to give away 10,000 one-year Flickr Pro accounts to nonprofits and public libraries.
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  • NetSquared Mashup Challenge Helps Nonprofits to Create New Tools for Change

    Lori Halley 29 February 2008 3 comments
    Do you have an idea for a mashup? Can you imagine a way to combine data from more than one source to make a web tool that can help nonprofits change the world? The NetSquared Mashup Challenge may be for you. You don't need to have the tech skills — just a great idea.
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