Wild Apricot Blog

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  • Have You Outgrown Your Membership Database?

    Lori Halley  16 February 2011  0 comments
     
    In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. But before you start brainstorming ideas for member engagement and recruitment strategies, there is an important building block that you need to have in place as a foundation - an effective member/contact database.
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