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  • Should You Offer a Member's Forum?

    Lori Halley 15 June 2011 0 comments
    Should your organization offer a member's forum? It can provide a place for your members to virtually congregate, collaborate, discuss and share ideas and can offer your organization insight into your members' interests and needs.
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  • Handling Membership Objections

    Lori Halley 08 June 2011 2 comments
    What objections do you hear during member recruitment or retention campaigns? We're looking for a membership perspective for this month's blog carnival.
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  • Promoting Engagement With A Blog

    Lori Halley 25 May 2011 7 comments
    Should your non-profit or member organization have a blog? It’s a question of broadcast versus engagement. A blog offers an opportunity for you to share information and connect with existing supporters as well as attracting new members, supporters, volunteers or donors.
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  • 10 Ways to Wake Up Your Nonprofit Brand

    Lori Halley 16 May 2011 6 comments
    Guest blogger Howard Levy offers 10 ways your nonprofit can wake up your brand to strengthen your appeal to attract donors and ensure its long-term success.
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  • Don't Miss Out On Post-event Opportunities

    Lori Halley 13 May 2011 2 comments
    One of the biggest lost opportunities is post-event follow-up and publicity. Don't miss out on post-event publicity, fundraising or member development opportunities.
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  • Refreshing Your E-newsletter

    Lori Halley 09 May 2011 0 comments
    It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.
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  • Are You Feeding Your Supporters Bacon?

    Lori Halley 06 May 2011 0 comments
    Your emails are competing with a rising tide of bacon - email that has been subscribed to but is often not read for a long period of time, if ever. How can you ensure your message floats to the top of the bacon fat?
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  • A Thank-you Can Be Powerful

    Lori Halley 18 April 2011 3 comments
    Did you know that thanking volunteers can increase their engagement? In this post we suggest that instead of holding a "thank-a-thon" once a year, you develop on-going volunteer recognition plans.
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  • Membership Marketing Resources

    Lori Halley 07 March 2011 1 comments
    Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. For membership organizations that want to better understand relationship building - or breakup; the power of content; or if you simply want to hear what other nonprofit communicators have to say on these topics, we've identified a report that outlines what drives engagement through email, Facebook and Twitter; a white paper on why marketing is content; and a Guide to Nonprofit Marketing Wisdom.
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  • Member Communications and Information Overload - Finding Balance

    Lori Halley 03 March 2011 0 comments
    One of our readers asked some great questions in a comment to a recent post about getting started with social media: What will people find interesting and useful? Will they find excessive messaging annoying? How does an organization find a balance? Since many membership and non-profit organizations may be asking themselves these very questions in terms of their member communications, we offered some ideas on how you can begin to answer these questions.
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  • Apricot Chat: Spotlight on a 501(c) Organization -- Professional Insurance Agents of Florida, Inc.

    Lori Halley 22 February 2011 0 comments
    We had a chat with John Herd, the Director of Communications at the PIA of Florida, a 501(c)6 organization that has been with Wild Apricot since November 2009. John left us a great review about our product on LinkedIn, so we decided to see what other insights he had to share. Check out the great things that John has done with his organization's website; hear what he has to say about our functionality and support; and learn the valuable tips he provides for newer Wild Apricot users!
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  • Member Engagement - Sharing Stories

    Lori Halley 18 February 2011 0 comments
    As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. In this post, Jennifer Hoyer (of the Edmonton Social Planning Council), notes that those of us in the non-profit world often take for granted the information that we work with each day, and forget that those outside of this world usually don't hear about this information unless we tell them. Are you keeping your members, volunteers or supporters informed? Are you sharing your stories?
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  • Cast a Wider Net for New Nonprofit Members

    Lori Halley 14 February 2011 3 comments
    Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool.
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  • 2011 Nonprofit Communications Trends Report

    Lori Halley 17 January 2011 4 comments
    Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look...
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  • Using a Content Strategy to Promote Your Organization

    Lori Halley 13 January 2011 5 comments
    Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.
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