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  • Online Donations Still Up in a Down Economy

    Lori Halley 10 December 2008 2 comments
    What does an uncertain economy mean for the bottom line of nonprofit fundraising efforts? "Overall, the news is good," says Sarah DiJulio, Executive Vice President of M+R Strategic Services. The economy may be down, but online donations are up -- so far.
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  • Search Engine Marketing Guide for Nonprofits

    Lori Halley 03 December 2008 3 comments
    Search engine optimization is all about helping people to find your website when they search for information online. Clearly, you want your website to show up at the top of the search engine results pages when potential supporters look for information about your organization or your cause -- but many small nonprofits simply don’t have the budget for an SEO / SEM company to help make that happen..
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  • First Steps in Social Networking for Nonprofits

    Lori Halley 01 December 2008 10 comments
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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  • Contests Help Nonprofits Get Buzz and Build Community

    Lori Halley 14 October 2008 0 comments
    For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations But what about those contests that don’t have an entry fee or other fundraising tool connected with...
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  • Good2gether: News and Nonprofits

    Lori Halley 09 October 2008 0 comments
    Media outlets need to enrich the syndicated wire service stories with local content if they are to attract readers and advertisers — but few have the budget, these days, for a cadre of local reporters to seek out and report on the "local angle" of...
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  • Selling Nonprofits to Generation Y - on Paper

    Lori Halley 02 October 2008 1 comments
    Nonprofits often take lessons from corporate research into what drives the "citizen-consumer" — especially teens and young adults, the first generation born into this high-speed, high-tech world. Miriam Kagan (GenerationYGive) has been wondering, along those lines, could catalogs be Gen Y’s version of direct mail?
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  • Set Up for Google Adwords Success with NTEN Webinars

    Lori Halley 10 September 2008 1 comments
    Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started? Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising to select non-profits.
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  • Does Your Nonprofit Need an Email Newsletter Service?

    Lori Halley 01 August 2008 11 comments
    Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — with reliable delivery.
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  • Help a Reporter — Get Free Media Exposure

    Lori Halley 20 May 2008 4 comments
    When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when someone else tells your story for you. And there's no question which type of communication packs the biggest public relations punch.
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  • Making a Case for Social Media Marketing

    Lori Halley 18 April 2008 1 comments
    Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done...
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  • 8 Tips for an Effective Online Survey

    Lori Halley 15 April 2008 12 comments
    Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents,...
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  • NonProfits on Video: Using YouTube to Promote Your Cause

    Lori Halley 12 April 2008 7 comments
    Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia...
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  • LOLseals taps Pop Culture Trends and Web 2.0 Tools

    Lori Halley 17 March 2008 2 comments
    For an example of how simple web tools and social networking sites can be used to raise awareness of a nonprofit's cause, LOLseals is worth a close look. It's a new photo caption contest from the Humane Society of the United States, blending pop culture trends and web 2.0 tools in a low-cost campaign that practically begs to go viral.
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  • 10 Reasons Why Every Nonprofit Must Have a Blog

    Lori Halley 15 February 2008 14 comments
    Think your nonprofit organization has no need for a blog? You may want to think again. According to Technorati, more than 10,500 blogs were tagged 'charity', 4,000 blogs 'nonprofit' and 2,300 blogs 'philanthropy' in January of 2007 and these numbers are predicted to rapidly increase in the future. Here are ten reasons your nonprofit should participate in this movement and harness the power of the blog today.
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  • Give Them Something to Talk About

    Lori Halley 13 February 2008 3 comments
    Your nonprofit organization may buy advertising space to take a message to the general public, send out newsletters and email blasts to reach your membership, and run a website and blog to do both. But all of that, in the end, is simply “talking about yourself” – a strategy with very limited powers of persuasion. How can you encourage other people to talk about your cause?
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