Wild Apricot Blog

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  • 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing

    Terry Ibele  15 May 2017  0 comments
     
    In this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.
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  • Naming Your NonProfit

    Lori Halley  10 June 2011  6 comments
     
    Does your non-profit name reflect your mission? In this guest post, Howard Adam Levy offers advice on assessing your organization's name and ideas to consider if you are thinking of a name change.
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  • Refreshing Your E-newsletter

    Lori Halley  09 May 2011  0 comments
     
    It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.
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  • Is Your Organization LinkedIn Yet?

    Lori Halley  21 March 2011  4 comments
     
    While LinkedIn has mainly been used by individuals for networking or career development, it might be time for non-profits to consider a presence on LinkedIn. With more than 90 million members in over 200 countries and updated social sharing and company page features, LinkedIn might want to include it as part your organization's social media mix.
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  • Cast a Wider Net for New Nonprofit Members

    Lori Halley  14 February 2011  3 comments
     
    Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool.
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  • 10 Interview Tips That Lead to Better Storytelling

    Lori Halley  15 June 2010  10 comments
     
    Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. She devoted a whole chapter to storytelling in her new book, and provides ten tips for better interviews in this guest post.
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  • Low-Cost Magazine Publishing On Demand

    Lori Halley  03 March 2009  1 comments
     
    Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.
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  • How to Shorten URLs and Track Clicks

    Lori Halley  03 February 2009  14 comments
     
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • 8 Tips for an Effective Online Survey

    Lori Halley  15 April 2008  12 comments
     
    Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents,...
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  • Communication is key to an effective web presence - an interview with Jim Milsom

    Lori Halley  23 August 2007  0 comments
     
    Jim Milsom, Unit Owner Riverplace One Hundred About Riverplace One Hundred Riverplace One Hundred is a Condominium Association, made up of 117 unit owners. About 60% of the owners actually live in other states and their Florida condo is a part time...
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  • Marketing Practices for Non-Profit Organizations

    Dmitriy Buterin  02 January 2007  2 comments
     
    Does a non-profit need a marketing plan? Why? Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web . Unlike other methods of obtaining visitors through traditional...
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