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  • 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing

    Terry Ibele 15 May 2017 0 comments
    In this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.
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  • Naming Your NonProfit

    Lori Halley 10 June 2011 6 comments
    Does your non-profit name reflect your mission? In this guest post, Howard Adam Levy offers advice on assessing your organization's name and ideas to consider if you are thinking of a name change.
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  • 10 Ways to Wake Up Your Nonprofit Brand

    Lori Halley 16 May 2011 6 comments
    Guest blogger Howard Levy offers 10 ways your nonprofit can wake up your brand to strengthen your appeal to attract donors and ensure its long-term success.
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  • Refreshing Your E-newsletter

    Lori Halley 09 May 2011 0 comments
    It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.
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  • Is Your Organization LinkedIn Yet?

    Lori Halley 21 March 2011 4 comments
    While LinkedIn has mainly been used by individuals for networking or career development, it might be time for non-profits to consider a presence on LinkedIn. With more than 90 million members in over 200 countries and updated social sharing and company page features, LinkedIn might want to include it as part your organization's social media mix.
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  • Cast a Wider Net for New Nonprofit Members

    Lori Halley 14 February 2011 3 comments
    Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool.
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  • Assessing Your Brand & Communications

    Lori Halley 03 December 2010 3 comments
    Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility,...
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  • 10 Interview Tips That Lead to Better Storytelling

    Lori Halley 15 June 2010 10 comments
    Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. She devoted a whole chapter to storytelling in her new book, and provides ten tips for better interviews in this guest post.
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  • LinkedIn Sharing: a New Tool for Nonprofit Outreach

    Lori Halley 02 June 2010 3 comments
    Of the “big three” social media networks (Twitter, Facebook, and LinkedIn) each has its own challenges for nonprofits trying to spread their message, but we've tended put LinkedIn at the bottom of the list as more useful for individual networking than for nonprofit outreach. That may be about to change, with LinkedIn's new sharing features! Now, the times – they are a-changin’!
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  • How to Bring Facebook Fans to Your Nonprofit Blog: Part 3

    Lori Halley 11 February 2010 2 comments
    Your fans not only create the community around your nonprofit's Facebook Page, they define how they want to experience it and create much of the content. Here are some ways to bring some of that interactivity to your nonprofit's blog or website.
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  • How to Bring Facebook Fans to Your Nonprofit Blog - Part 2

    Lori Halley 29 January 2010 9 comments
    "How can our nonprofit move the active conversation from our Facebook fan Page to our organization’s own blog‌?" The nonprofit that asked this question might be a small one, but their challenge certainly isn’t! Here's one way to tackle it.
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  • Low-Cost Magazine Publishing On Demand

    Lori Halley 03 March 2009 1 comments
    Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.
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  • How to Shorten URLs and Track Clicks

    Lori Halley 03 February 2009 14 comments
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • First Steps in Social Networking for Nonprofits

    Lori Halley 01 December 2008 10 comments
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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  • 8 Tips for an Effective Online Survey

    Lori Halley 15 April 2008 12 comments
    Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents,...
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Found 17 results for "Marketing"

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Found 17 results for "Marketing"

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