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  • 4 Ways to Use a Google Ad Grant to Drive Meaningful Results for Your Organization

    Terry Ibele 01 June 2017 0 comments
    If you’re looking to make your Google Ads more effective, here are the four most effective ways I’ve seen nonprofits use Google Ads to reach their goals.
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  • What is Google Plus?

    Lori Halley 11 July 2011 3 comments
    There's lots of buzz about Google+, which is in “limited field trial. Here is a sample of some early reviews from the non-profit blogosphere.
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  • Engaging News and Views

    Lori Halley 08 April 2011 0 comments
    Here are some blog posts, articles and updates that Membership and Non-profit folks might find engaging and informative - including updates to Facebook's Questions and Google's plans for social search options.
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  • Google for Nonprofits

    Lori Halley 29 March 2011 0 comments
    Is your organization using Google for Nonprofits? On March 16, 2011, Google launched their latest version of this program which offers several new benefits: Instead of applying to each Google product individually, you can now sign up through a one-stop...
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  • Non-profits Are You Listening?

    Lori Halley 09 March 2011 0 comments
    Many small non-profits and membership organizations are wondering how to get started with social media. As we noted in an earlier post, Is Social Media a Waste of Time for Your Association, if you are new to social media, you should start by listening.
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  • Social Networks vs. Real Life Networks

    Lori Halley 19 August 2010 3 comments
    There is no end to the challenges of social media for nonprofits. How can we keep our personal and professional lives separate online? How can we identify the "influencers"? Which social media tools are best? Here, Paul Adams, Senior User Experience Researcher at Google, shares his team's insights into how people actually connect and behave online.
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  • How Fast is Your Website?

    Lori Halley 19 April 2010 7 comments
    You’ve put a lot of effort into getting your nonprofit’s website to rank well in search engines, without the budget for an SEO expert to help. And now Google says your site needs to be fast, as well as “relevant”?
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  • No RSS Feed for Your Website? No Problem

    Lori Halley 26 January 2010 12 comments
    Google Reader has announced a new feature that lets users create an RSS feed to track changes to any web page, even if the site doesn’t publish a feed. It’s great new feature for your website visitors who use Google Reader, but what about people who use a different feedreader or like to get updates by email? You can help those people get automatic notifications of your website changes, too.
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  • Is Your Nonprofit Website Mobile-Friendly?

    Lori Halley 07 January 2010 4 comments
    Have you noticed there's one prediction that turns up consistently at the top of every list of "Top 10 Trends for 2010"? Welcome to the decade of the Mobile Internet. Is your nonprofit blog or website ready for readers who do their web surfing by phone?
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  • Does Bing Know About Your Website?

    Lori Halley 05 November 2009 8 comments
    Google may know all about your nonprofit’s website (and your blog, and whatever social media profiles you’ve staked out on the Web), but that doesn’t guarantee that Microsoft’s new search engine, Bing, will automatically index your site as well.
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  • GMail Tasks are Integrated with Google Calendar

    Lori Halley 21 July 2009 0 comments
    You may have noticed a new link in the left sidebar of your Gmail account recently. Tasks is a relatively new-from-GMail-Labs feature that pulls together Gmail and Google Calendar to help you create and manage “to do” lists. This isn’t a tool for the...
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  • Google Alerts Simplified — A Complete Tutorial

    Lori Halley 07 July 2009 4 comments
    If your organization is active in social media, you already know the importance of closely monitoring what’s being said online about your organization and your cause. Set up a few key Google Alerts, and your listening task becomes a whole lot easier.
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  • 3 New Search Tools to find Research Data, Statistics, Answers

    Lori Halley 06 May 2009 0 comments
    On the Internet, our challenge is not simply to find information, but to sift out the truly useful and reliable information needed to complete a task or accomplish a goal. Three new specialized search tools are available (or will be soon) to help save your organization time in tracking down public records, demographic data, research and statistics.
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  • Google Labs Introduces Gmail Offline

    Lori Halley 24 February 2009 7 comments
    Many organizations use Gmail to manage their email, because its generous storage space, ability to use your own domain , and system of tags and filters make it easy to organize email communications. One drawback of Gmail, however — as with any web-based...
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  • Show, Don't Tell: Google Earth Outreach for Nonprofits

    Lori Halley 27 October 2008 2 comments
    Since the earliest days of world exploration, maps have told compelling stories to people who may never see the places depicted. Topographical lines on paper only go a small way to recreate the traveller's experience, however, and the rest depends...
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