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  • 44% of Donors Check Out Your Nonprofit Online

    Lori Halley 28 August 2008 1 comments
    When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than...
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  • Email-to-Snail-Mail Online Postal Services

    Lori Halley 05 August 2008 13 comments
    Has this ever happened to you? The printer jams, just as you’re trying to rush out a newsletter. Or you come up short on stationery and stamps, a few letters short of your mailing list run. Or you’re on the road with only a web-enabled phone at hand,...
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  • Does Your Nonprofit Need an Email Newsletter Service?

    Lori Halley 01 August 2008 11 comments
    Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — with reliable delivery.
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  • Clean-Up Strategies for a High Quality Mailing List

    Lori Halley 25 February 2008 3 comments
    Cleaning up a mailing list is never quite as easy as it should be. To purge an inactive address from your database can feel like you're letting go of something that could "come in handy" someday — even if it's not useful now, and hasn't been productive...
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  • Data Collection Made Easier with Google Forms and Spreadsheets

    Lori Halley 08 February 2008 8 comments
    The more you know about your members, the better your organization can serve them. As we've mentioned, a variety of free tools for online polls are available to answer the simple questions -- but sometimes you need more detailed information from your...
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  • 6 Unique Online Fundraising Techniques for Your Nonprofit (Part 3 of 6)

    Lori Halley 21 November 2007 1 comments
    This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Overview Every nonprofit knows that fundraisers are critical to their existence. Without donations, no resources are available to support the primary cause...
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  • Using online tools to build alumni relations- La Habra High School Alumni Association Mini-Case Study

    Lori Halley 20 July 2007 2 comments
    In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project. Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association Priscilla serves as...
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  • Basics of email marketing for nonprofits

    Lori Halley 12 February 2007 3 comments
    Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small...
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