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  • Fundraising With Businesses - A Must-read for Non-profits

    Lori Halley 27 January 2014 1 comments
    Here's a review of Joe Waters' new book: Fundraising With Businesses: 40 New and Improved Strategies for Nonprofits.
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  • Getting Started With Cause Marketing

    Lori Halley 14 September 2011 0 comments
    Here are some sources of information for organizations considering Cause Marketing.
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  • Can Small Non-profits Succeed with Cause Marketing?

    Lori Halley 31 August 2011 0 comments
    We asked Joe Waters (Cause Marketing for Dummies) to offer up some advice to small non-profits on how they can partner with business for mutual profit.
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  • Great Summer Reading: Cause Marketing for Dummies

    Lori Halley 17 August 2011 0 comments
    Cause Marketing For Dummies is a great new book that's full of information and examples for organizations that want to take advantage of partnerships between companies and causes.
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  • Social Games for Nonprofit Marketing

    Lori Halley 18 November 2010 2 comments
    Thanks to mobile access, waiting for appointments and commuting time have become prime time for your nonprofit's supporters to catch up on news, to connect with friends, and to play online games... a lot of games. How is your cause going to compete with Farmville?
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  • Free Guide: Cause Marketing through Social Media

    Lori Halley 05 October 2010 0 comments
    Add one more to today’s list of resources for fundraisers! Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.
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  • 9 Research Reports for Non-Profit Fundraisers

    Lori Halley 05 October 2010 1 comments
    Veteran fundraisers know that the better your non-profit organization can understand your donors (and potential donors), their motivations, and their patterns of giving, the more effective your fundraising efforts will be. But it’s rare that a small...
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