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  • Event Fundraising Analytics for Nonprofits

    Lori Halley 15 March 2010 0 comments
    Data? Metrics? Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Analyze This: A Nonprofit's Guide to Event Fundraising Analytics...
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  • Case Study: Online Event Management at the Northern Virginia Area Health Education Center

    Lori Halley 11 March 2010 0 comments
    The Northern Virginia Area Health Education Center (NV AHEC), a nonprofit providing language services-translation and interpretation-to D.C. area hospitals, schools and human services agencies, was pressed for resources to help with event management...
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  • Viral Cats Destroy a Nonprofit's Website - and that's a good thing

    Lori Halley 03 September 2009 2 comments
    Have you seen the Greenville Humane Society’s new website? If not, it's likely that a dozen friends will share the link with you before this week is over. As a case study in how nonprofits can use "viral" content - to gain attention, to promote a cause, and to call for action - SpaysNotStrays.org is a winner.
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  • The Good, the Bad, and Missed Opportunities: a Fundraising Case Study

    Lori Halley 25 August 2009 1 comments
    We know that it's key for non-profits to connect online activities with real-world actions , but the reverse is also true, as a door-to-door fundraising campaign reminded me last week. People need to be able to take action for your cause in a way that...
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  • Free Popcorn: a Case Study in Social Networking

    Lori Halley 13 June 2009 4 comments
    I just received a real-world lesson in social networking done right — and a free bag of popcorn — thanks to Love Your City, a community outreach program by churches across Canada. What does this have to do with using social media to recruit new members to your non-profit? There are a number of lessons here.
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  • PR Works Podcast: How Non-Profits Use Social Media

    Lori Halley 27 April 2009 2 comments
    I’ve just been listening to a podcast of Lee Weinstein’s conversation with public relations consultant Donna Gibbs on how non-profits are successfully using social media right now, where Gibbs shines a light on the social media marketing activities...
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  • Ontario Nonprofit Network: Constellations for the Public Good

    Lori Halley 27 February 2009 0 comments
    Networks of networks (or associations of associations) are far from rare, but the Ontario Nonprofit Network is especially interesting in how it helps to build cross-sector alliances. It's all based on the constellation governance model, "a way of organizing a group of interested parties to meet a need without having to create a new organization."
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  • Case Study: Community Membership Websites Help to Keep Neighborhoods Safe

    Lori Halley 16 February 2009 1 comments
    When a series of home and auto burglaries hit the community of Seven Oaks, Florida, last summer, Andy Denbo of EdgeLineTech.com responded by launching a new website, SevenOaksWatch. The site’s main focus was to gather information, keep residents informed...
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  • Show, Don't Tell: Google Earth Outreach for Nonprofits

    Lori Halley 27 October 2008 2 comments
    Since the earliest days of world exploration, maps have told compelling stories to people who may never see the places depicted. Topographical lines on paper only go a small way to recreate the traveller's experience, however, and the rest depends...
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  • How Do You Thank Your Volunteers?

    Lori Halley 06 October 2008 5 comments
    Thank you. It’s a powerful pair of words, and that simple statement of appreciation, spoken one-on-one, can go a long way to tell volunteers how much their work is valued — but you want to do more. A special effort or long-term commitment, in particular,...
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  • Case Study: Mamapreneurs on Growing Membership Site for Business Moms

    Lori Halley 12 September 2008 3 comments
    Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks about strategies for growing an active membership web site, and shares her top 5 tips for online community building.
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  • Award-Winning Youth Helpline gets Web 2.0 Right

    Lori Halley 09 July 2008 1 comments
    People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand...
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  • Crowdsourcing: How Business and Nonprofits Tap into the Wisdom of Crowds

    Lori Halley 11 June 2008 3 comments
    “Welcome to the age of the crowd,” wrote Jeff Howe in The Rise of Crowdsourcing (2006). In coining the term "crowdsourcing," Howe pointed to the rise of the open-source software movement; to the success of user-created Wikipedia; and to profitable businesses like MySpace and eBay “that couldn’t exist without the contribution of users.” Nowadays, user-driven innovations and crowdsourced solutions are popping up faster than you can say "open API" and "online community"...
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  • How Well Does Your Website Work for its Users?

    Lori Halley 08 May 2008 5 comments
    How easy do you think it should be to make a charitable donation? Getting a charity to accept your money might not be quite as easy as you'd think — if the charity's website is designed to meet its own needs, that is, rather than the needs of the people...
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  • Web 2.0 Nonprofit Success Stories - Carnival of Nonprofit Consultants

    Lori Halley 05 May 2008 1 comments
    The "Web 2.0 Nonprofit Success Stories" submitted to the NPC Carnival this week led to a selection of nonprofit organizations that are widely varied in terms of size, budget, and reach. Each group is using the Internet and Web 2.0 tools in a different...
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