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  • Connect Your Nonprofit's Offline and Online Activities

    Lori Halley 17 December 2008 5 comments
    Your nonprofit’s website gets tens of thousands of hits every month. Thousands support your Cause on Facebook, and you’ve mapped out a killer Twitter strategy to attract a hundred new followers weekly. So what? “Those are impressive numbers on the...
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  • Search Engine Marketing Guide for Nonprofits

    Lori Halley 03 December 2008 3 comments
    Search engine optimization is all about helping people to find your website when they search for information online. Clearly, you want your website to show up at the top of the search engine results pages when potential supporters look for information about your organization or your cause -- but many small nonprofits simply don’t have the budget for an SEO / SEM company to help make that happen..
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  • First Steps in Social Networking for Nonprofits

    Lori Halley 01 December 2008 10 comments
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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  • Quick Tips to Prevent Broken Links

    Lori Halley 28 November 2008 1 comments
    Checking for and fixing broken links on your organization's website can be tedious and time-consuming, but it's a vital task for anyone who manages a website. You can save time and effort by preventing a lot of those broken links, however. The key is to be a bit strategic when you're choosing which page you'll link to, and double-checking that your link is correctly formed before you ever hit the "Publish" button.
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  • Ask a Nonprofit Technology Expert

    Lori Halley 30 October 2008 2 comments
    NTEN Office Hours puts the experience and skills of nonprofit technology experts at your service in a free-access online question-and-answer chat session. The expert volunteers cover a wide range of tech topics of special interest to nonprofits: online, in real time.
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  • Get Started Right with Your Nonprofit on Twitter

    Lori Halley 22 October 2008 8 comments
    It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool,...
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  • Is Your Website Ready for More Image-Search Traffic?

    Lori Halley 20 October 2008 7 comments
    If you’ve checked your website statistics lately, you may have noticed an increase in the number of visitors who come to your site by way of image search results pages — Google Image Search, MSN Live Image Search, and so on. Webmasters are of mixed...
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  • How Do You Thank Your Volunteers?

    Lori Halley 06 October 2008 5 comments
    Thank you. It’s a powerful pair of words, and that simple statement of appreciation, spoken one-on-one, can go a long way to tell volunteers how much their work is valued — but you want to do more. A special effort or long-term commitment, in particular,...
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  • How to Learn More about Your Website Audience

    Lori Halley 24 September 2008 10 comments
    Are the people who are visiting your website really the audience that you're trying to target? The more you know about your website visitors, the better you can tailor your content to attract the audience you want to reach — but for nonprofits and...
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  • 270+ Web-Based Business Tools

    Lori Halley 22 September 2008 3 comments
    Hundreds of new web-based applications come on the market every year, so there's likely to be an affordable application for almost any administrative task -- with no need to download, install, maintain and update the same software on each of the computers...
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  • 3 New Ways to Target Your Audience with Facebook Pages

    Lori Halley 04 September 2008 9 comments
    We’ve talked before about how nonprofits are using Facebook to connect with their supporters online, figuring out ways to work around the “closed door” model of the popular social-networking site. For example, setting up a nonprofit Facebook Page that...
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  • What's Turning Off Your Donors?

    Lori Halley 02 September 2008 3 comments
    "As a donor to charity, what do we nonprofits do that irritates you? What’s caused you to stop giving to a charity?" Marc Pitman asked the tough questions on LinkedIn , a social-networking site with a business/professional focus where the demographic...
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  • 44% of Donors Check Out Your Nonprofit Online

    Lori Halley 28 August 2008 1 comments
    When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than...
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  • 6 Sources for Free Map Graphics

    Lori Halley 25 August 2008 3 comments
    No budget for custom graphics — yet you need a map for your website or presentation, to help show your membership reach or the areas in which your organization does its work? No problem. The internet offers a variety of free map graphics, many of which...
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  • Techsoup Site Security Breach: Visitors Urged to Take Precautions

    Lori Halley 07 August 2008 3 comments
    Techsoup.org , one of the best non-profit resources online, has suffered an SQL Injection attack. The site was taken down promptly when suspicious activity was identified, but Techsoup account holders and anyone who has visited the site in the past...
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