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  • Five Ways Nonprofits Can Use Flickr to Reach New Audiences

    Lori Halley 20 April 2007 11 comments
    A couple of weeks ago, I attended a Flickr session at the Non-Profit Technology Conference . A common question asked was “How can we use Flickr to reach new audiences?” A lot of nonprofits have started using Flickr to increase their visibility online....
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  • What Every Smart Non Profit Needs to Know

    Lori Halley 05 April 2007 1 comments
    While I was browsing through some posts in Seth Godin's blog , I found an interesting cheat sheet called What Every Smart Non Profit Needs to Know . Produced by Seth Godin, it's an easy-to-read PDF file that lists six free things nonprofits can do...
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  • Tips for Attending Conferences Part II

    Lori Halley 02 April 2007 0 comments
    In the first part of this series , I covered a few tips on attending conferences. In this closing post on getting the most out of conferences, we'll share some helpful tips for conference speakers and presenters. So if you have been selected or volunteered...
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  • Associations and Web 2.0 – Interview with Kathryn Lagden

    Lori Halley 29 March 2007 1 comments
    How does Web 2.0 impact your association and how can you make Web 2.0 tools work for you to help your membership grow? In the following interview, Kathryn Lagden, General Manager at AIMS, answers these questions and shares her tips on using Web 2.0...
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  • Tips for Attending Conferences Part I

    Lori Halley 27 March 2007 1 comments
    Spring is here and conference season has started. This year I'll be attending a couple of important conferences. In April I'll be attending the Non-profit Technology Conference held in Washington, DC from April 4 to 6 2007. (It's not too late to register,...
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  • What is tagging and practical ways non-profits can use it

    Lori Halley 15 March 2007 2 comments
    What exactly are tags? Simply put, tags are keywords. In the same way you can stick labels on physical objects, you can use tags to label digital 'things' such as blog posts, photos, and web links. Once you assign one or more tags to a certain object,...
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  • Online Fundraising on the Rise - Target Analysis Group and Donordigital Report finds

    Lori Halley 08 March 2007 0 comments
    While the Internet, broadband networks and email have grown to be the new fundraising tools for non-profits over the past several years, their potential has not been reached - in terms of the amount of money raised and the number of organizations fundraising...
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  • Social Marketing De-Mystified

    Lori Halley 07 March 2007 0 comments
    Marketing is the selling of services, ideas or products. While traditional marketing shifts the buying patterns of products by consumers, social marketing shifts ideas, attitudes and behaviours of individuals in a society. With social marketing, the...
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  • How Non-Profits Can Use Mashups

    Lori Halley 01 March 2007 5 comments
    Last week, we wrote a blog post about web 2.0 technologies for non-profits - an overview of the latest web tools such as blogs, social networking applications, RSS, social bookmarking, wikis and more. Today, we want to discuss another exciting new...
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  • Getting the most from Web 2.0 technology for non-profits

    Lori Halley 20 February 2007 2 comments
    In today’s concluding instalment of tips and best practices to improve your non-profit’s Web site, our focus zeroes in on new technology. More specifically, Web 2.0 technology, which you can read about in greater detail here: • Web 2.0 In Non-Profits...
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  • Do Non-Profits Get ROI From Usability?

    Lori Halley 13 February 2007 1 comments
    For businesses, usability's return on investment is pretty clear. Increased employee productivity, greater improvements in key performance indicators, double the sales and double the conversion rate. But what about non-profit organizations? Can they...
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  • Basics of email marketing for nonprofits

    Lori Halley 12 February 2007 3 comments
    Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small...
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  • Learn how wikis are successfully applied in the nonprofit sector

    Lori Halley 08 February 2007 0 comments
    Imagine launching a website that allows any of its visitors to edit content online? That simply is a wiki . The massive free encyclopedia Wikipedia is a collaborative user-built website that users can create and edit online content without requiring...
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  • Don't miss the Association Technology Conference in Washington, DC Feb 12 - 14

    Lori Halley 05 February 2007 0 comments
    With our lives operating at a fast speed, it's easy to miss important events. But please don't miss this one. I think the 2nd Annual Association Technology Conference is the best possible use of our time. According to the ASAE & The Center for...
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  • Designing Your Non-profit Web site

    Lori Halley 29 January 2007 4 comments
    Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will...
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