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  • Member Engagement - Sharing Stories

    Lori Halley 18 February 2011 0 comments
    As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. In this post, Jennifer Hoyer (of the Edmonton Social Planning Council), notes that those of us in the non-profit world often take for granted the information that we work with each day, and forget that those outside of this world usually don't hear about this information unless we tell them. Are you keeping your members, volunteers or supporters informed? Are you sharing your stories?
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  • 2011 Nonprofit Communications Trends Report

    Lori Halley 17 January 2011 4 comments
    Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look...
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  • Is Social Media a Waste of Time for Your Association?

    Lori Halley 10 January 2011 8 comments
    Are your members, volunteers or potential donors using social media? The answer is YES - research confirms even 20% of adults 50-64 use social networking daily. While social media campaigns can be time consuming and/or expensive, you can start small and set simple, specific and achievable short term goals.
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  • 2 More Free Non-Profit Resources

    Lori Halley 21 December 2010 0 comments
    Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: Nonprofit Tagline Database and Storytelling for Nonprofits - How to craft stories that inspire donors.
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  • 10 Highly Successful Social Media Habits for Nonprofits

    Lori Halley 02 November 2010 5 comments
    Ventureneer and Caliber gathered data from 891 nonprofits to learn what's working and what's not, and to develop “best practices” for social media marketing. The results are detailed in a 44-page report, "Nonprofits and Social Media: It Ain't Optional," that's free to download and CC-licensed to share.
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  • Your People -- Managing Contact Information for Members, Supporters, Attendees and Donors

    Lori Halley 02 September 2010 0 comments
    At Wild Apricot, we are blessed to have a number of terrific partners who provide services for our customers. While we've designed Wild Apricot to be easy-to-use, there are still folks who need additional help with things like account setup, graphic...
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  • 3 (more) Search Engine Writing Tips for Associations

    Lori Halley 06 August 2010 0 comments
    Search engine optimization (or SEO for short) is, simply, the process of making it easier for people to find you in search engines such as Google. Associations can benefit greatly from doing a little SEO work on their website, since getting more traffic...
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  • 4 Questions to Ask Before Using Free Software for your Association

    Lori Halley 30 July 2010 0 comments
    For small associations or for any organization with a tight budget, the idea of getting free software can be very appealing. But 'free' should always be taken with a grain of salt. Using something that you don't have to pay for upfront can cost you...
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  • 5 Ideas for Recruiting New Members to your Association

    Lori Halley 23 July 2010 0 comments
    Recruiting new members has always been a challenge for associations. And with time and money tighter than ever for many, it's arguably never been harder to get those new folks through the door. Here are a few ideas to help you find those fresh faces:...
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  • Does your association marketing focus on minutiae or on benefits?

    Lori Halley 21 July 2010 0 comments
    A recent post on the ASAE Acronym blog by Scott Briscoe looked at marketing on a shoestring budget for small associations. One of the points that stood out to me was "Heavily Promote Member Only Benefits." I like how Scott put it, that your members...
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  • What's Your Non-Profit's Content Marketing Strategy?

    Lori Halley 14 July 2010 0 comments
    Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Why? Because content marketing works.
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  • Association Ideas: New Blog for Professional and Business Associations

    Lori Halley 17 June 2010 1 comments
    WildApricot.com is excited to announce the launch of a new blog – Association Ideas @ Wild Apricot – focussed on the challenges faced by volunteer and small-staff organizations such as membership recruiting, event management, and how technology is changing the role of associations.
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