29 January 2007
Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will...
23 January 2007
As the New Year kicks off, we wish your non-profit faster decision-making this time around :-) Copyright, Grantland Enterprises; www.grantland.net . Used with permission. May not be reproduced in any format.
19 January 2007
At 77 million, baby boomers have power and non-profits should pay attention to them. That’s what a recent article listed in Nonprofit Charitable Orgs Newsletter, Top 8 Tips for working with Baby Boomer Volunteers points out. As they begin to retire,...
16 January 2007
Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look...
12 January 2007
Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if they placed more emphasis on earning their donors' trust and businesses too would make more profit if they focused their efforts on building trusting...
11 January 2007
It should come as no surprise. The buzz about Web 2.0 tools and software-as-a-service (SaaS) has been caught and non-profits are adopting them. That's the gist of the recent article in IT Business In fact, there are a lot of ready-to-use software-as-a-service...
09 January 2007
The recently released report by dotOrganize in September 2006: "Online Technology for Social Change: From Struggle to Strategy," has been welcome for non-profits that are trying to harness the Web's power to grow their lists, engage constituents and...
02 January 2007
Does a non-profit need a marketing plan? Why? Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web . Unlike other methods of obtaining visitors through traditional...
22 December 2006
Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your...
18 December 2006
Your website can be a great tool in engaging prospective donors and volunteers. To do this you need to foster a sense of community with your target audience, and then call them to action. Here are a few things you might want to consider: Build meaningful...