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  • Building a Non-Profit Website: Choices, Choices!

    Lori Halley 19 January 2011 6 comments
    So your non-profit organization needs to get a website, finally – or to revamp the existing website, perhaps to make it work better for your members and donors, perhaps to reflect a change in direction or brand. No matter what your non-profit website’s design and content will be, there are two big questions you need to nail down early in the planning process: How will we build our website, and where will its files be hosted?
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  • Using a Content Strategy to Promote Your Organization

    Lori Halley 13 January 2011 5 comments
    Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.
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  • Can Online Functionality Increase Member Engagement?

    Lori Halley 20 December 2010 2 comments
    As the calendar year winds down many organizations are looking for time-saving online applications to help juggle the busy event, holiday and renewal period. But remember that your members are time-strapped too. As you review your existing or new online...
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  • 5 Ideas for Recruiting New Members to your Association

    Lori Halley 23 July 2010 0 comments
    Recruiting new members has always been a challenge for associations. And with time and money tighter than ever for many, it's arguably never been harder to get those new folks through the door. Here are a few ideas to help you find those fresh faces:...
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  • Does your association marketing focus on minutiae or on benefits?

    Lori Halley 21 July 2010 0 comments
    A recent post on the ASAE Acronym blog by Scott Briscoe looked at marketing on a shoestring budget for small associations. One of the points that stood out to me was "Heavily Promote Member Only Benefits." I like how Scott put it, that your members...
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