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48 Free Nonprofit Webinars for October 2017

Terry Ibele 25 September 2017 2 comments

free nonprofit webinarsEvery month I compile the internet's biggest list of free nonprofit webinars.

With #GivingTuesday fast approaching, it's no wonder many October webinars cover tips and strategies to maximize donations during this movement.

Something else fast approach is one of the biggest free webinar events of the year: The Membership Growth Online Summit 2017 (hosted by us!).  With a new free webinar every day for a whole week, a select group of industry experts will reveal the modern marketing strategies used by the top membership organizations to dramatically increase member growth. The Summit isn't until November, but I encourage you to sign up now for free, because space is limited.

Now, without further ado, here are 48 free nonprofit webinars for October 2017:


1) #NFGTips: How to Create Defining Moments for Your Donors

October 2nd, 1:00 PM (ET)

How do you create memorable, meaningful moments for your donors? In this 30-minute webinar based on his new book The Power of Moments, Dan Heath will reveal the four elements of defining moments.

Heath, the co-author of the classic books Made to Stick and Switch, will share:

  • How to design a “peak” moment full of delight and surprise
  • What psychologists have learned about why we recall some moments more than others
  • Why moments of recognition are so powerful—and how so many organizations get them wrong


2) Salesforce Fundamentals for Nonprofits

October 2nd, 3:00 PM (ET)

Please join us for the Salesforce Fundamentals for Nonprofits Webinar.  Our goal is to help you learn the basics of Salesforce and understand the resources available to help you get started.  We’re going to focus on steps to start your journey, from basic navigation in Salesforce, understanding the terminology, and additional training we suggest you take. 


3) Motivate Monday with Fundraising Expert Pamela Grow

October 2nd, 1:00 PM (ET)

How are nonprofit professionals jumpstarting their week with purpose? Join us for Motivate Monday where:

  • Every Monday we share your wins
  • Feature a special guest with a quick tip to get your week started right
  • And close with a Q&A session


4) How to Raise More Major Gifts & Legacy Gifts Using Email & Online!

October 3rd, 12:00 PM (ET) or 2:00 PM (ET)

Introducing e-gagement™ the Science of Engagement married to the Art of Relationship Fundraising to help you raise more gifts, more quickly, at less cost, with happier donors. You’ll learn:

  • How to engage more donors more deeply using email and websites than you ever could face to face.
  • How to get better and more accurate information on your major donors without paying for research.
  • To build deeper relationships and secure more Major Gifts and Legacy Gifts by automating the Engagement process.


5) Tips to Supercharge Your Grant Research

October 3rd, 3:00 PM (ET)

There is no doubt, to be done successfully, grant research takes critical time away from writing and grant relationship development and maintenance. However, without the appropriate amount of time spent on grant research, your relationship building efforts and especially your grant writing work will fall flat!

Participating in “Tips to Supercharge Your Grant Research” will strengthen your grant research process.

In this live, interactive webinar we will discuss how to best use the variety of tools available for foundation research in order to create and support your grant seeking plan and strategy.  We will look at opportunities for discounts or short term access to reduce grant research expenses while supercharging your results from the research.

We will also address about the key role that your colleagues should play in the grant research process and how to get them excited and engaged to help keep their eyes open for grant opportunities.

What You Will Learn from this Live Webinar:

  • How to utilize a variety of free tools to conduct grant research.
  • How to access discounts for grant research tools.
  • How to engage your colleagues in the grant research process.
  • How to quickly assess new short term RFPs to determine if you will be competitive.

 This Webinar is Perfect For You If…

  • Proactive grant research is not a part of your current grant seeking process.
  • Your grant research is limited to what you can find on Google.
  • You are new to grant seeking and aren’t sure what information to focus on in all of the databases.


6) Engaging the Volunteer of the Future

October 3rd, 11:00 AM (PT)

At VolunteerMatch we have a unique view into what volunteers are looking for in an opportunity. The age of one-size fits all volunteer engagement is coming to an end. This webinar will start with a review of some of the things that we know about what volunteers are looking for in an opportunity. It will then help you use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. You’ll also learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important.

This is a great introduction to some of our more advanced webinars including Where do I go from here? Engage Volunteers in New Ways, and Developing a Strategic Plan for Volunteer Engagement

What You'll Learn: 

  • The trends that are influencing volunteer engagement and what that means for your program.
  • How to create volunteer opportunities that match what volunteers are looking for now.
  • How to take advantage of "word of mouth" recruitment by understanding what types of volunteers are right for your program.
  • The role that social media can play in engaging the volunteer of the future.


7) Nonprofit Partnership Advancement: 5 Steps to Progressive Partnership Success

October 3rd, 2:00 PM (ET)

For too long, CSR has been generically seen as a two-way road: a concept that both corporations and nonprofits alike engage within and benefit from. But it’s not. And while CSR often drives the private sector to partner with nonprofits, often nonprofits don't have a designed response model to powerfully reply. 

It's time to change that forever. Called Nonprofit Partnership Advancement, NPA is a strategy model focused on the design of nonprofit's mission advancement and alignment by leveraging partnerships for far more than just money by planning for the very things most partnerships demand: co-branding, volunteerism, education and more.

Based on my successful Points of Light Volunteering & Service Conference workshop this year on the same topic, this webinar will feature what NPA is, how it's designed and how nonprofits can use it 5 to create their own plan for partnership success. 

This webinar is designed for all types of nonprofit Engagement Professionals: Executive leadership, Development and Fundraising professionals, Volunteer Management professionals, Communications and Marketing professionals, educators and outreach professionals alike.

This workshop will provide participants with: 

  • The 5 step process to design and build a Nonprofit Partnership Advancement model for your nonprofit
  • Access to unique tools and methods to support a successful NPA strategy model
  • The unique honesty, humor and progressive practical theories and methods Ben brings to his clients and contemporaries alike. 


8) How to Launch a FABULOUS #GivingTuesday Campaign with Less Work and More Impact

October 3rd, 10:00 AM (ET)

During this FREE 60-minute Master Class, you'll learn:

The reasons that so many #GivingTuesday campaigns fall flat, and solutions to ensure that you don’t make the same mistakes;

  • The 3 essential steps to take to ensure that you launch a campaign that will slay your goals and energize your supporters; 
  • How to narrow your focus and reach the right supporters with the right message and the right time;
  • The proven method that my clients have used to secure buy-in from staff and supervisors who may be skeptical about online fundraising and giving days; 
  • A clear process to prioritize your ideas and turn them into actionable tasks.


9) Introduction to Proposal Writing

October 4th, 2:00 PM (ET)

Are you new to proposal writing or want a quick refresher? If so, you don’t want to miss one of our most popular classes!

Get an overview of how to write a standard project proposal to a foundation.  It will include:

  • The basic elements of a proposal
  • The “do’s” and “don’ts” of writing and submitting a proposal
  • How to follow up whether the answer is yes or no


10) Enhanced Grants Management: From Research to Reporting

October 4th, 9:00 AM (PT)

Learn how Salesforce can help you manage the pre-award and post-award phases of your incoming grants management process: from researching and applying for grants through tracking, accounting, and reporting on grants received.

See what features can help simplify processes, improve collaboration, streamline workflows, and track your grant information all in one place.


11) #GivingTuesday Before, During and After—Your 9-Week Success Plan!

October 4th, 4:00 PM (ET)

With less than two months left before the biggest giving day of the year, we're all systems go for #GivingTuesday on 11/28. If your current #GivingTuesday plan is to email a link to your “Donate Now” page and hope for the best, you still have time to implement a powerful strategy. Dana Ostomel, founder of Deposit a Gift and one of the nation's leading authorities on crowdfunding, will take you step-by-step through creating your 9-week communications plan and implementing your best giving day ever. A successful #GivingTuesday lasts well beyond a one-day event, as long as your plan includes a strategy that starts on #GratefulWednesday.

Whether you began laying a foundation in May or have just started to develop your plan, you'll leave this webinar with a tactical plan for priming your community to give. Join Dana to discover how to:

  • Identify your communication channels and unleash their power. 
  • Develop your week-by-week action plan. 
  • Mobilize your community to spread the word and GIVE! 
  • Successfully integrate #GT into your year-end appeal. 
  • Leverage your momentum after the campaign.


12) 7 Steps for Getting Started in Major Gifts (Even in Small Shops)

October 4th, 3:00 PM (ET)

This free webinar will provide you with an overview of how even small nonprofits can begin doing major gift fundraising. Register today!

If you wish you could be raising big gifts for your organization but you don’t know where to start, then this webinar is for you! Join us to learn 7 basic steps for connecting your organization to individuals with the capacity to make a significant gift.

In this free webinar, you will learn:

  • How to define a major gift for your organization
  • What 5 elements to have in place before starting a major gifts program
  • What your fundraising goal tells you about prospects
  • How to find major gift prospects to support your mission
  • How to build donor relationships that lead to big gifts
  • What you must do when planning a successful Ask visit
  • The best ways to thank your donors so they keep on giving


13) The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World

October 5th, 2:00 PM (ET)

Have you noticed that it’s getting harder and harder to grow your membership?

In this free 1-hour webinar, you’ll learn:

  • All about The Tech Effect, the hidden threat that is making things harder for you to grow
  • 5 proven strategies to address The Tech Effect and attract new members right away
  • How an easy tech solution can save you hours of administrative work every day

This is not your typical webinar. It follows the story of one membership manager’s challenges, and ultimate triumph. A story that has inspired thousands of others to grow their memberships faster than ever. 

If you’re a Wild Apricot customer, you may already be applying these strategies because our software does most of it automatically, but please join us if you feel you could learn more. We’d love to have you. 


14) Soliciting Bequests Using Direct Marketing Techniques? You Bet!

October 5th, 1:00 PM (ET)

While many charities continue to use a labour-intensive one-on-one approach to recruiting bequestors, the use of direct marketing tactics has emerged as a more cost-effective and efficient way of finding, converting and nurturing bequest prospects.

Leah will outline some of the ways that successful bequest direct marketing is being done in Canada, including case studies, results, and learnings from leading charities.

Leah has conducted over 40 focus groups with bequestors and has mined a rich vein of information about the do’s and don’ts of how to market to them, how they like to be approached, and the best methods to maximize response.

You’ll go away from this presentation with new ways to approach bequest marketing and plenty of ideas to implement.


15) Writing Accurate and Useful Volunteer Position Descriptions

October 5th, 11:00 AM (PT)

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. 

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. 
Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. 

What You'll Learn: 

  • What should go into a good position description.
  • Why should you have a position description for all of your volunteer opportunities.
  • How can a position description help you recruit and train volunteers?


16) Motivate Monday with Fundraising Expert Pamela Grow

October 9th, 1:00 PM (ET)

How are nonprofit professionals jumpstarting their week with purpose? Join us for Motivate Monday where:

  • Every Monday we share your wins
  • Feature a special guest with a quick tip to get your week started right
  • And close with a Q&A session


17) How to Leverage Blogging & Thought Leadership for #GivingTuesday

October 10th, 10:30 AM (ET)

Blogging is a stellar way to whip up a frenzy around your #GivingTuesday campaign and educate your community about its importance to your organization. It can also play an integral role in your marketing mix on #GivingTuesday as a traffic driver and place to provide updates throughout the day. Unfortunately, most nonprofits who try to blog fail miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations that have stumbled upon the magic formula for becoming thought leaders in their community.

Join us to discover:

  • How a blog can educate your community.
  • Why you don't want to forget about your blog as a marketing vehicle to promote your campaign.
  • 3 keys to becoming a thought leader.
  • Who should blog? It’s not who you’d expect.
  • 7 components of the best nonprofit blogs.
  • Tips to optimize your blog’s effectiveness.
  • 4 ways to promote your blog.


18) Fundraising 101: Fundraising Metrics - How Do You Measure Up?

October 10th, 1:00 PM (ET)

In the rush of the day-to-day at your nonprofit, it’s hard to make time to reflect and assess your performance against your goals. With the advent of the Fundraising Effectiveness Project--supported by the Association of Fundraising Professionals, Bloomerang, and others--organizations that measure will thrive. Those that don’t will not be as competitive, because they will lack vital data to make informed decisions.

The measurement of key performance indicators in fundraising has become a best practice, and you don’t want your organization to fall behind. Be a data-driven organization, know your fundraising health, and measure the work you do every day. If you have a spreadsheet and can do simple math, you can use fundraising metrics to improve your operations and help your organization grow.

You can do it! Join Heather to learn how.

What we will cover during the live webinar:

  • The top eight areas of fundraising performance measurement
  • How the amount of money you raise is the not the most important metric you’ll assess
  • How to measure fundraising performance over time
  • How to use fundraising metrics to improve the quality and result of your fundraising efforts

Key Benefits of this Webinar:

  • Your development plan is more likely to succeed if it is built upon data.
  • You will be able to better target your fundraising activities on those with the highest return on investment.
  • You will have the metrics to assess your organization’s fundraising health and long-term (potential) sustainability.
  • You will better understand how you’re doing against the goals you’ve set.


19) Three Top Tips to Turn Your #GivingTuesday 

October 10th, 2:00 PM (ET)

Many hospitals and health care organizations are tapping into #GivingTuesday as a way to engage their community of supporters, grow their donor base, and increase their fundraising. Join Lauren Short, Annual Giving manager for Riverside HealthCare in Kankakee, Illinois, to learn her three top tips to turn your #GivingTuesday into success. In 2016 they engaged their social influencers, went multichannel, secured a gift match, and much more! 


20) How to Report Live from Nonprofit Conferences and Events

October 10th, 9:00 AM (ET)

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Topics include:

  • How to prepare your  nonprofit’s real-time reporting content strategy in advance of the conference or event.
  • Tips for ensuring your live reporting is effective during the conference or event.
  • The role of hashtags, Facebook Live, Twitter and Periscope, Instagram, and Snapchat in live reporting.
  • Which equipment is necessary for video interviews and live streaming.
  • How to repackage and promote live content after the conference or event is over.


21) Masterclass: The Secret to a Record-Breaking #GivingTuesday

October 11th, 1:00 PM (ET)

$168 million. That's how much was donated on #GivingTuesday in 2016. Can your small or growing nonprofit position this day of giving as the launching pad for a successful year-end campaign? YES.

Learn how you can make the most of this giving day by registering for this webinar with giving day expert, Jamie McDonald.  Jamie is the founder of Generosity Inc. and was the driving force behind the record-setting #GivingTuesday Campaign, Bmore Gives More, that earned Baltimore, MD the title of America's Most Generous City.

During this webinar, Jamie will share how she motivated online ambassadors, targeted fundraising appeals, and used strategic social marketing to build support for Baltimore’s nonprofits on #GivingTuesday.

Even if you've started planning your #GivingTuesday campaign, Jamie has tips you can use to take your campaign even further.

We'll explore:

  • Ideas for getting local businesses involved with your #GivingTuesday campaign.
  • Campaign elements that empower your supporters to share your cause.
  • Strategies that leverage local and national resources for your campaign.


22) Introduction to Fundraising Planning

21) October 11th, 2:00 PM (ET)

Does your organization need help directing its fundraising efforts? Planning focuses your organization by setting fundraising priorities and helps give staff and board members a roadmap to success.

This introductory class will provide you the basic steps for developing a fundraising plan, including tips on:

  • Making your case for support
  • Diversifying your organization’s fundraising base
  • Creating a plan of action


23) How to Captivate and Engage Constituents with Your Website

October 11th, 2:30 PM (ET)

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will share more than a decade of focus group research that reveals:

  • The 5 required elements of an engaging website.
  • The 1 thing every nonprofit should think about, but isn't.
  • Real-world examples of nonprofit organizations that have mastered their online presence.
    Action steps.


24) Harnessing the Power of Data with Target Analytics

October 12th, 1:00 PM (ET)

Target Analytics delivers data-driven, collaborative solutions for every stage of the donor life cycle that help charitable organizations increase support and further their missions. We offer the only comprehensive solution for data management, donor acquisition and cultivation, prospect research, collaborative peer benchmarking, and access to exclusive fundraising data and experts. 

Join us to learn how we help organizations in Canada and abroad identify their best prospects, retain loyal supporters, assess donor performance, and measure fundraising success.


25) Turn Your Website Into a Membership Growth Engine

October 12th, 2:00 PM (ET)

Is your membership website an engine that brings in new members while you sleep? If not, I’ll show you how anyone with no tech experience can use membership management software to turn their website into a new member recruiter — in just an afternoon.

In this free webinar, you’ll learn:

  • Three website changes that will start attracting new members right away
  • How to get anyone on your board to easily make updates by themselves (even if they don’t have any tech experience)
  • The top website features our most successful clients use to drive membership growth

If you’re a Wild Apricot customer, you may already be applying these strategies because our software does most of it automatically, but please join us if you feel you could learn more. We’d love to have you.


26) Data Enrichment 101: Best Practices to Optimize Your Donor Database 

October 12th, 1:00 PM (ET)

Your database is a gold mine of insight. Your data can help you understand your constituents, connect with them in meaningful ways, and optimize your fundraising programs. 

Join us for this one-hour webinar where you'll get tips and best practices for evaluating data hygiene, implementing a data clean-up plan, and performing regular database maintenance. With a comprehensive data clean-up plan in place, you'll be well on your way to joining the thousands of nonprofits that use data effectively to optimize their fundraising programs.


27) 7 Online Fundraising Strategies That Will Raise More This Year-End

October 12th, 12:30 PM (ET)

If you’re like most nonprofits, the last 45 days of the year is when you’ll raise over 33% of your annual fundraising revenue. However, during that same timeframe, other nonprofits are also competing for your donors limited attention (and funds).

Do you have a plan to engage your donors until the ball drops on December 31st? Or are you just going to hope and pray that somehow things will somehow work out?

This webinar will show you how to attract and retain more online donors during the chaotic month of December.

You will learn how to:

  • Research your current donors to create fundraising messages that truly resonate
  • Use storytelling to activate “fundraising chemistry” in your donor’s brain
  • Connect your fundraising message to what’s already top-of-mind for your donors
  • Use your donors own words to convince them to join your monthly program
  • And more…


28) Charitable Solicitation Compliance: What Does It Take To Be Compliant?

October 12th, 1:00 PM (ET)

Charitable solicitation compliance is not optional. It is the law. Charitable solicitation is regulated on the state-level and the requirements vary by state. 41 states require registration and 4 additional states require disclosure statements to be included in solicitations. Charitable solicitation can take on many forms of asking for a donation, including fundraising online.

This webinar will cover the following topics:

  • State registration requirements
  • Online fundraising
  • Why compliance should be a priority
  • Registration costs
  • How to manage registrations


Best Free Nonprofit Software


29) Motivate Monday with Fundraising Expert Pamela Grow

October 16th, 1:00 PM (ET)

How are nonprofit professionals jumpstarting their week with purpose? Join us for Motivate Monday where:

  • Every Monday we share your wins
  • Feature a special guest with a quick tip to get your week started right
  • And close with a Q&A session


30) Digital Life Hacks: Engaging Emails

October 18th, 2:00 PM (ET)

Digi know?: Email has the highest return on investment of any marketing channel ($40 for every dollar spent)!*

That’s exactly why email campaigns should be your primary strategy for generating leads. In order to appropriately engage each of your target audiences, you need segmented lists and dedicated communication strategies. In this Digital Life Hacks webinar, Stephanie Thomas will discuss ways to improve your email marketing efforts to drive results. 


31) Measuring Success: How to Strategically Assess Your Program

October 18th, 11:00 AM (PT)

Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if you're doing a good job with your volunteer engagement program? This webinar will help you think through both the quantitative and qualitative information you can use to evaluate your program.

What You'll Learn: 

  • What are the criteria for success for your volunteer program?
  • How can you work with others to create a culture of measurement for volunteer engagement?


32) This Is How Our Most Successful Clients Fill Their Events

October 19th, 2:00 PM (ET)

Have you found that it’s getting harder or taking longer to fill up your events? Are you sick of waiting for checks in the mail? Exhausted from processing registration forms?

In this free 45-minute webinar, you’ll learn:

  • 3 recent trends preventing people from registering for your events
  • One simple way to avoid event-related cash flow problems 
  • A proven 3-step process to fill events fast and cut your workload in half

If you’re a Wild Apricot customer, you may already be applying these strategies because our software does most of it automatically, but please join us if you feel you could learn more. We’d love to have you.


33) Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Donor Can't Refuse

October 19th, 3:00 PM (ET)

Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn. It’s just not something most of us are taught.

In this webinar you’ll learn the art of taking your appeal from run of the mill to… out of the ballpark.  From anesthetizing to… astounding.  From colorless to… captivating. Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and- true tactics to get your appeal to the next level.

Your appeal letter should be an “offer” to join you in something amazing and transformative. Want your offer to be one your donor simply cannot refuse? Learn to make giving to you a no-brainer for your donors – and as easy as pie (don’t you love pie)?


  • 4 ways to assure your appeal has benefits your donor wants
  • 7essential elements of your appeal letter call to action
  • 7 asking triggers to make an offer your donor simply cannot refuse
  • 7 keys to readability– writing, editing and design
  • 2 BONUS tips to begin and end strong
  • The bone structure of an appeal letter that inspires action


34) Building a Results-Based Board

33) October 19th, 1:00 PM (ET)

Learn how to move your board from the reporting and activity mode of operation to a results-based approach that is informed and inspired by purpose. We’ll explore the characteristics and practices of a results-based board in relationship to the organization, and the board’s own effectiveness. We’ll also discuss a case study to look at how a boards culture and practices can be shifted, in partnership with staff leadership. As always, this will be an interactive session. This workshop is most appropriate organizations with established boards, though all organizations are welcome and will find the session beneficial.


35) Creating a Content Strategy for your Nonprofit Website

October 19th, 1:00 PM (ET)

Are you preparing for a website build or redesign for your nonprofit organization? Not sure where to begin? You should start with a website content strategy!

A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or repurpose, and what content is most important. Because it creates clarity about your sites purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.


36) Build Staff Buy-In for Volunteer Engagement

October 19th, 11:00 AM (PT)

Is your organization open to engaging volunteers in new ways? Often one of the biggest challenges to a new model of volunteer engagement is the resistance of paid staff. Often attitudes and fears of our co-workers prevent us from expanding the work that volunteers do. But, if you've never worked with volunteers before, it can be scary. In this webinar we'll discuss strategies for working with paid staff to engage volunteers. We'll cover what you can do to alleviate some of those fears, strategies for working within a Union environment, and how you can train and support your coworkers as they become responsible for managing volunteers.

What You'll Learn: 

  • How to assess the feelings and attitudes of paid staff around working with volunteers.
  • What does paid staff need to know about working with volunteers.
  • How to create a communication plan to talk to paid staff about working with volunteers.
  • Strategies for engaging volunteers in a union environment.


37) Avoiding Donor Attrition after #GivingTuesday

October 20th, 2:30 PM (ET)

Many people think #GivingTuesday is a way to get new donors, and it can be, but only if you have already learned how to leverage relationships with the supporters you already have. In this session, Jay will help us learn how to step off the donor acquisition treadmill and rev-up donor retention efforts in time for #GivingTuesday. You can also apply these concepts to keep up the momentum in curbing donor attrition once #GivingTuesday 2017 is over.

The reality that seven out of ten donors only give once doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention can more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors so you can pave the way for a long-term approach to donor relations that keeps them coming back again and again.

Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.
  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.
  • Why donors leave and what to do about it.
  • 6 key drivers that can double the lifetime value of your donors.
  • Methods for creating repeat donors.


38) Motivate Monday with Fundraising Expert Pamela Grow

October 23rd, 1:00 PM (ET)

How are nonprofit professionals jumpstarting their week with purpose? Join us for Motivate Monday where:

  • Every Monday we share your wins
  • Feature a special guest with a quick tip to get your week started right
  • And close with a Q&A session


39) Where Do I Go From Here? Engage Volunteers in New Ways

October 24th, 11:00 AM (PT)

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided. 

What You'll Learn: 

  • How to advance your volunteers' interest in your organization. 
  • Transition great volunteers into leaders. 


Best Free Nonprofit Software


40) The Gateway to Major Gifts Innovation: Staffing, Technology, and Storytelling

October 24th, 2:00 PM (ET)

Most nonprofit organizations have a goal for individual giving, and typically a significant portion of that comes from major gifts. While the basics of major giving have not changed, the way you communicate and engage supporters, donor demographics, and technology all have. As a result, nonprofits need to adjust how their major giving programs are managed. 

In this final #NoFilter Nonprofit webinar of 2017, Danielle Johnson Vermenton will tackle three components that will make or break your major giving strategy: staffing, technology, and your story. Join us to learn about coaching your team members to be superstars, using the latest technology for donor engagement, and sharing your organization’s impact the right way.


41) Corporate Fundraising for Small Nonprofits

October 24th, 1:00 PM (ET)

Join Cindy Wagman of The Good Partnership to break down the myths about corporate fundraising for small nonprofits; how to craft opportunities for corporate support and where to find corporate donors.


42) The Donor Stewardship System with Joe Garecht

October 25th, 1:00 PM (ET)

Your nonprofit’s greatest resource is its current donors. Keeping these donors giving, year after year, will provide a sustainable funding stream for your organization.

But donor retention is only half of the story. Beyond continued giving, your donors can offer you so much more: upgraded gifts, one-time leadership donations, planned gifts, referrals to other donors and more.

In order to reap all of these benefits, your nonprofit needs to have a donor stewardship system in place that deepens your relationship with your current donors and keeps them active, engaged and giving. 

Join Joe Garecht, the founder of Garecht Fundraising Associates and The Non-Profit Fundraising Digest, to learn how to build a scalable donor stewardship system for your organization.

During the webinar, you’ll learn:

  • How to build a simple system for thanking, recognizing and stewarding your donors.
  • A step-by-step process to successfully upgrade your donors.
  • The best ways to get your donors to open up their networks for your organization.
  • How to turn one-time donors into annual donors and how to turn annual donors into major donors to your nonprofit.


43) How to Use Facebook’s Free Fundraising Tools to Drive Donations

October 25th, 1:00 PM (ET)

In the last year, Facebook launched an entirely new set of tools to help nonprofits raise funds on the platform. Did you know that your nonprofit can now collect donations with these tools on your page, via Facebook ads, and even in individual posts?

In this free 45-minute webinar, you’ll learn how to successfully register your nonprofit to use Facebook’s powerful new Fundraising Tools, and a brief step-by-step guide to using these free tools to raise money using Facebook!

Key Takeaways

  • An up-to-date overview of Facebook’s Free Fundraising Tools
  • How to sign up, register, and get started right away  
  • Simple and easy ways to use Facebook’s Fundraising Tools  
  • Answers to the most frequently asked questions about Facebook’s Fundraising Tools


44) 3 Easy Ways to Retain More Members Using Software

October 26th, 2:00 PM (ET)

Do you sometimes feel that your membership is like a leaky boat? Every time you look at your database, you notice a few members have left? 

In this free 45-minute webinar, you’ll learn how to:

  • Get your members to renew on their own, so you don’t have to chase them
  • Automate your new member onboarding process and save hours each week
  • Quickly identify who is about to leave, and what you can do to keep them

If you’re a Wild Apricot customer, you may already be applying these strategies because our software does most of it automatically, but please join us if you feel you could learn more. We’d love to have you.


45) Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofit's Brand and Programs

October 26th, 1:00 PM (ET)

More and more nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered "sub-brands". How should you visually represent the new program you're rolling out--does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself?

On this webinar, Sarah Durham, CEO of Big Duck, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.

You should attend this webinar if you want to learn how to:

  • Help different audiences recognize and understand your work
  • Improve the overall awareness of your brand
  • Make it easier for staff and board members to communicate about your mission


46) Creating a Comprehensive and Engaging Volunteer Training Program

October 26th, 11:00 AM (PT)

What do your volunteers need to know to be successful? This webinar will start with the basics and help you understand how to determine what information you should be sharing with your volunteers, and how that can be used to create a curriculum. We’ll then discuss how to present this information in a variety of ways using different delivery methods that appeal to adult learners. Assessing what your volunteers have learned, and creating ongoing training and professional development training for your volunteers will also be covered.

What You'll Learn: 

  • What information should you share with new volunteers?
  • How can you turn regularly shared new volunteer info into a curriculum? 
  • How is adult learning different from child learning?
  • How can you tell how much training new volunteers are absorbing?


47) 5 Secrets of Email Marketing Geniuses

October 27th, 3:00 PM (ET)

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, we will share the secrets of email marketing geniuses, including:
The 5 types of nonprofit emails.

  • The anatomy of an email marketing campaign.
  • 6 email marketing  mistakes to avoid.
  • 5 secrets of email marketing geniuses.


48) Motivate Monday with Fundraising Expert Pamela Grow

October 30th, 1:00 PM (ET)

How are nonprofit professionals jumpstarting their week with purpose? Join us for Motivate Monday where:

  • Every Monday we share your wins
  • Feature a special guest with a quick tip to get your week started right
  • And close with a Q&A session


Additional Resources:



Terry Ibele [Learning Apricot]

Posted by Terry Ibele [Learning Apricot]

Published Monday, 25 September 2017 at 4:16 PM


  • Jay Frost said:

    Wednesday, 15 November 2017 at 11:43 AM
    Nice list, Terry!

    Are you taking note of the Flash Classes I host over at DonorSearch, too? We are now holding two per week on average and have had some of the leading voices in the field.The sessions are non-commercial, free, and CFRE credit granting, too. You can find the current month's list here: https://www.donorsearch.net/flash-classes/. Recordings of many of the Flash Classes are available here: https://www.donorsearch.net/recorded-videos/. (DonorSearch also offers webinars on its own products and services which you can find here: https://www.donorsearch.net/webinars/.)

    Let me know if you would like any info about forthcoming sessions or if I may be of help in any other way!
  • Terry Ibele [Learning Apricot]

    Terry Ibele [Learning Apricot] said:

    Wednesday, 15 November 2017 at 12:24 PM
    Hi Jay, I am now! I'll be on the lookout for my December roundup :)
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