This is a guest post from meeting experts Rick Lent and Nancy Settle-Murphy, the presenters of our free webinar on how to lead great virtual meetings that actually get work done, which you can watch anytime you like.
Wouldn’t it be great if all we had to do to run a great virtual meeting is to use the exact same structures and techniques that we use for face-to-face (F2F) meetings? Great for the meeting leader, maybe, but not so great for the meeting participants who have to muster every ounce of energy to just pretend they’re engaged.
Sadly, many people run their virtual meetings pretty much the same way they run their face-to-face meetings, which truth be told, aren’t all that engaging to begin with. After all, it takes a lot less time to simply ignore the unique challenges and opportunities of virtual meetings than it does to accommodate them. After several years’ worth of practice, many of us have learned how to design and lead virtual meetings that manage to get the job done, sometimes just barely. Even the most seasoned facilitators are still looking for that magic formula to keep virtual participants engaged and actively participating.
We believe that the structures that work for great virtual meetings are many of the very same ones that work for successful large, F2F meetings. Why? In large F2F meetings (think 30-100 or more participants), we need to keep everyone productively engaged, give them opportunities to speak and be heard, and sequence all activities perfectly to make sure everything gets done on time. And, as is the case with virtual meetings, in a large F2F gathering, we often have little ability to influence or even observe what participants in the far corners of the room are doing.
Any great meeting needs “good bones.” Supporting all types of meetings is an unseen structure that influences behavior, which is made up of various physical, temporal and procedural elements that influence how people talk and work together. Think of this structure as a skeletal framework, or the “bones” around which all activities and conversations take shape. By their very nature, virtual meetings pose different challenges and opportunities than F2F meetings, calling for different structural choices. Here we look at five specific structures to consider as you design your next virtual meeting, all borrowed from large group F2F meeting best practices.
Start with a well-defined task
Sounds obvious, but most meetings neglect to use the power of a clearly-structured task to frame the discussion. The more well-defined the task, the more engaging and productive the discussion. A clear task is one that is focused on a specific topic with specific boundaries. For example, in the wake of a serious safety incident, a management team convenes a meeting to discuss “Last week’s safety incident.” Participants have no idea whether they’ll be reprimanded, lectured or quizzed. Most people come unprepared, apart from one or two who spent hours poring over historical safety data, just in case. Imagine how much better-prepared participants could have been, and how much more productive the conversation, had the task been stated as: “What can we learn from last week’s safety incident that we can apply to improve safety in the future?” Since we have few opportunities to clarify confusion for virtual participants, we have to be exceptionally explicit right up front.
Make questions and directions crystal clear, both verbally and in writing
As is true for large F2F meetings, we must make our instructions and discussion questions clear and easily accessible. This is especially important when people speak different native languages, to ensure that everyone has the same understanding of what’s needed, even if they weren’t listening closely at first. An example: Instead of asking for “feedback” on a new proposal, ask specific questions like: What do you like best about it? Where do you need more information? Without such specificity, participants tend to focus feedback on the negative vs. the positive. Try sending out important questions and directions in advance, and make sure to include them in the meeting notes as well (see section on visible note taking, below). Sending out questions in advance gives people more time for reflection, allowing you to jump into a spirited discussion at the outset.
Build in opportunities for quiet reflection
Pausing for a moment of silent reflection can feel awkward, especially for virtual meeting participants, who can only guess what others are doing during a silent pause. (Did I miss a break? Is everyone else multitasking? Are people on mute?) Still, building in time for reflection is essential to an insightful discussion. That’s because it helps to “level” the field, between those who dominate discussions and those who like to think before speaking; between those who speak the shared language fluently and those who don’t; and between those who feel self-conscious about offering opinions and those who just can’t stop themselves. Allocate time at critical junctures to ask a question and invite people to quietly reflect before responding aloud. Make sure the question is clear (see section above) and that it invites a concise response. Example: “Think about the top challenges facing our team when it comes to recruiting new members. Jot down a response or two, using up to three words for each one.”
Provide frequent opportunities for each person to speak to the group
When we’re forced to listen to others for long periods of time, we become bored and easily distracted, almost without noticing it. But the more opportunities we have to contribute ideas or ask questions, the greater our level of engagement. That’s why we recommend that virtual meeting leaders avoid presentations (unless it’s compelling and concise) and instead, open up opportunities for discussion every 6-8 minutes to get some input. One example: Do a quick “go-round” where you ask each person to share his/her thinking on the topic. (For example: “On a scale of 1-10, where 1 is low and 10 is high, how passionate are you about this new program?”) Be vigilant about keeping responses brief so you don’t short-change anyone if your time is limited. Other options: Ask for a show of hands, without discussion. Invite a representative sampling of people to respond to a question, diplomatically keying in on those whose voices you haven’t heard much. If you’re using some kind of shared note-taking technology, invite people to key in responses or questions at the same time, and then invite a question or comment to someone else who wrote a particularly interesting response.
Record discussion notes visibly
One of the most effective ways to keep any discussion on track is to maintain a visible record of key points, including questions, decisions and actions. (Notes taken during the meeting to guide discussion should not be confused with the meeting summary, which is usually a different document that typically includes the discussion notes in some way, shape or form.) Not all virtual discussions require the same kind of note-taking. For example, a brainstorming session might be best done with all participants contributing notes simultaneously using an electronic flipchart or a shared Google doc. A problem-solving session might be best aided by one note-taker who records ideas on a shared whiteboard or in an open document. Visible notes help confirm that peoples’ ideas have been heard, something especially important to virtual participants who sometimes feel isolated. It’s helpful to provide a disclaimer and ground rules at the start of the meeting, such as: The note-taker’s job is to capture the key points of the discussion as it unfolds, vs. attempting a real-time transcript. Please refrain from making corrections out loud during our discussions, unless doing so will be crucial to ensure shared understanding. Otherwise, you can send the note-taker a private note with the suggested change.
These are just a few of the structural approaches to help ensure that virtual meetings are engaging and productive. To learn more practical strategies you can use at your next meeting, be sure to watch our free webinar “Leading Great Virtual Meetings That Actually Get Work Done." You can watch it for free here anytime you like.
Dr. Richard Lent has spent the last 20 years identifying structures for more effective meetings and coaching leaders in their use. He facilitates meetings around the world in business, non-profit organizations and communities. He received his Ph.D. from Syracuse University in Instructional Design, Development and Evaluation and is the author of Leading Great Meetings: How to Structure Yours for Success
. Rick's website: Meeting for Results
Nancy Settle-Murphy is the author of Leading Effective Virtual Teams
by CRC Press
and a renowned expert in the fields of virtual collaboration, global teams, and planning and running engaging virtual meetings. In 1994 she founded Guided Insights, where she continues to design and facilitate intense working sessions that tap into the best thinking of key contributors working across time zones, locations and cultures. Sign up for Nancy’s monthly e-newsletter, Communique
, which is loaded with practical tips to help people collaborate more effectively, no matter where they work. Nancy's website: Guided Insights