24 Free Nonprofit Webinars for July 2016

Terry Ibele 01 July 2016 0 comments

free webinarIf your organization is struggling to engage millennials, one of the things you’ll learn from this month’s webinars is the best times of day to post your event social media messages and send emails.

Also look out for webinars covering a variety of other topics including:

  • Sponsorship
  • Volunteer Management
  • Marketing
  • And more

1) Email Marketing Tips, Tricks and Trends From Brands Winning The Inbox


 July 6th, 2:00 PM (ET)

We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best ways to ensure your emails truly perform is to learn (and get some creative inspiration) from those doing it best.

Join Content Marketing Strategist Jamie Bradley as she takes a look at our favorite top-performing email campaigns from brands like InVision, Dogfish Head Brewery, ReturnPath and the Marketing United conference. You’ll walk away with all the tips, tricks and stats you need to drive excellent results for the rest of the year (and beyond)!

In this presentation, you’ll learn:

  • How to craft signup forms, subject lines, and CTAs that actually convert
  • How to combine automation and dynamic content for a more personal content strategy
  • How top brands create a cohesive experience from their website to the inbox—and back again

2) Introduction to Proposal Writing


July 6th, 2:00 PM (ET)

Are you new to proposal writing or want a quick refresher? If so, you don’t want to miss one of our most popular classes!

This newly revised class will provide you with an overview of how to write a standard project proposal to a foundation.  It will include:

  • The basic elements of a proposal
  • The “do’s” and “don’ts” of writing and submitting a proposal
  • How to follow up whether the answer is yes or no

3) Playing by the Rules: Creating an Effective Volunteer Handbook


July 7th, 11:00 AM (PT)

When was the last time you reviewed your Volunteer Handbook or Policies and Procedures Manual? It’s probably been too long. Learn how to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them. A good Volunteer Handbook can also help you better identify and deal with challenging volunteers. Whether you’re just starting to create a Handbook or if you’re looking for best practices on information to include, this webinar will evaluate the Handbook you have and help you create a stronger framework for your volunteer engagement program.

What You'll Learn: 

  • How to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them.
  • How to deal with challenging volunteers.
  • How to evaluate the Handbook you have.
  • How to create a stronger framework for your volunteer engagement program.

4) New Fiscal Year, New Deals Through TechSoup


July 7th, 11:00 AM (PT)

Are you new to TechSoup or need an overview of our website to access product donations? With the 2016 fiscal year wrapped up and the new one just begun, join this tour of techsoup.org where we'll navigate our website and focus on showing you some of the new products and services available to your nonprofit or public library.

This webinar will give you the opportunity to ask your questions and get you on your way to receiving the donated technology software, hardware, and services you need!

5) How Skills-Based Volunteering Can Advance Your Career


July 7th, 1:00 PM  (ET)

Are you ready to start a career in the nonprofit sector, maybe as a new graduate or someone with an established career in the private sector? Or are you a nonprofit professional ready to take the next step in your nonprofit career? Our free career management webinar will show you how skills-based volunteering can help you get the skills and experience you need to get ahead in your career.

6) Writing Accurate and Useful Volunteer Position Descriptions


July 12th,11:00 AM (PT)

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. 

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. 

Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. 

What You'll Learn: 

  • What should go into a good position description.
  • Why should you have a position description for all of your volunteer opportunities
  • How can a position description help you recruit and train volunteers?

7) Introduction to Project Budgets


July 13th, 2:00 PM (ET)

Are you ready to start fundraising for your project or idea, but don’t know what and how much to ask for?  If preparing a budget for your foundation grant is holding you back, come learn the basic elements of how to draft a project budget with confidence!

This class will provide you with step-by-step instructions on how to generate a standard project budget for a foundation proposal.  We will discuss:

  • The basic components of a project budget including income and expenses
  • How to estimate the realistic cost of a project
  • What other financial documents you may also need to submit with your proposal

8) How to Captivate and Engage Constituents with Your Website


July 13th, 1:30 PM (CT)

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will share more than a decade of focus group research that reveals:

  • The 3 biggest mistakes nonprofits make with their website.
  • The 4 attributes of an engaging web presence.
  • 3 proven methods for promoting your website.
  • The 5 required elements of an engaging website.
  • Real-world examples of nonprofit organizations that have mastered their online presence.

9) How to Create an Effective Donate Page


July 13th, 1:00 PM (ET)

Have you tried emailing people to get them to give, with few results?

How can you get people to click donate on your website? In this webinar, you’ll learn how to get this done.

With this webinar you’ll be able to start to get donations on your nonprofit website. You’ll be able to take your donors up the ladder of engagement, you’ll be able to prove to them that you are trustworthy, and that your mission truly makes a difference.

You’ll learn what your donors want the most. You’ll learn how to vet a mailing list. You’ll also learn how to get more donors to sign up for your email newsletter using social media AND on your website, and, finally, the right words to help people open your emails and get on with donating to your cause!

You Will Learn:

  • Steps 1-5 in the ladder of engagement
  • How to collect emails with social media
  • What kind of images help people give to your cause
  • 4 ways to use social proof to help people donate
  • 22 Key words to make donors open your emails
  • Dos and Dont's- Lots of examples of bad donate pages PLUS
  • Stupendous donate pages: How to get people to go click donate

10) Get Outside the Lines: Leverage Social Media to Make the Most of Your Campaign


July 13th, 11:00 AM (PT)

Libraries are dynamic centers for engagement that help everyone in your community be their best. To shift perceptions, we need to demonstrate how the library is more relevant than ever before. Let’s not just tell people how libraries have changed; let’s show them.

Join this free webinar to learn about Outside the Lines, a weeklong celebration demonstrating the creativity and innovation happening in libraries. Whether your organization is large or small, academic or public, you can participate by hosting at least one event or campaign that gets people thinking – and talking – about libraries in a different way. Get a deeper understanding of effective grassroots library marketing by exploring examples of how libraries have used this international initiative to build community and shift perceptions. Discover how you can leverage social media to make the most of your Outside the Lines experience and reach new audiences. 
 
This webinar will be recorded and archived on the TechSoup for Libraries website. Please register for this webinar to receive an email notification when the archive is available.

11) Engaging the Volunteer of the Future


July 14th, 11:00 AM (PT)

At VolunteerMatch we have a unique view into what volunteers are looking for in an opportunity. The age of one-size fits all volunteer engagement is coming to an end. This webinar will start with a review of some of the things that we know about what volunteers are looking for in an opportunity. It will then help you use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. You’ll also learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important.

This is a great introduction to some of our more advanced webinars including Where do I go from here? Engage Volunteers in New Ways, and Developing a Strategic Plan for Volunteer Engagement 

What You'll Learn: 

  • The trends that are influencing volunteer engagement and what that means for your program.
  • How to create volunteer opportunities that match what volunteers are looking for now.
  • How to take advantage of "word of mouth" recruitment by understanding what types of volunteers are right for your program.
  • The role that social media can play in engaging the volunteer of the future.

12) Online Fundraising Best Practices for Nonprofits

July 14th, 1:30 PM (CT)

Conventional wisdom dictates that we manage what we measure, and the most effective nonprofits on the planet know exactly how to measure their results. In this educational session, Jay will share best practices—including detailed formulas that every nonprofit should be using—to track the effectiveness of their fundraising efforts.

You’ll learn:

  • 7 steps to online fundraising success.
  • 5 metrics to measure fundraising performance.
  • The donor retention problem.
  • Attributes of a killer email marketing piece.

13) It’s a RAP! Creating a Relationship Action Plan for YOUR Major Donors


July 20th, 1:00 PM (ET)

Your major donors - the folks that make transformations in your organization.

What’s the next step? Is this “in your head?” If we don’t know where we're going, any road will do and it could be a chaotic journey.

In this entertaining session, you’ll learn how to move from reactive to proactive. 

  • How often should you connect?
  • Should you have partners? Who? 
  • How do you best respect and serve the donor while still engaging them towards a major gift?
These are your VERY BEST FRIENDS – treat them well!

We’ll discuss:

  • Just what is a Relationship Action Plan – learn the 6 key elements
  • Why is this Plan SO important to your success?
  • How do RAPS help you with time management and overwhelm?
  • What is the role of the partners?
  • How do these Major Gift Actions fit into everything else you are doing?
  • Go step by step through the 10-steps for creating a RAP including:
  • Ranking your prospective givers
  • Setting giving goals – short and long term
  • Determining the best next steps
  • Getting the plan done – not just putting it on the shelf
  • How do you create a plan that works for you?

14) Introduction to Fundraising Planning


July 20th, 2:00 PM (ET)

Does your organization need help directing its fundraising efforts? Planning focuses your organization by setting fundraising priorities and helps give staff and board members a roadmap to success.

This introductory class will provide you the basic steps for developing a fundraising plan, including tips on:

  • Making your case for support
  • Diversifying your organization’s fundraising base
  • Creating a plan of action

15) Nonprofit IT Department Best Practices


July 21st, 4:00 PM (ET)

This quarter Community IT Innovators is turning our attention to IT management at nonprofits, the lessons we’ve learned over the years, and current debates over the role of IT at nonprofits. 

  • How big should our IT Department be?  We’ve already got an IT Manager, when is that enough?
  • Should IT report to the CFO or the ED? 
  • Do we need an MSP?  What is an MSP? 
  • Do we have to have a CIO? 
  • What’s “break-fix” and what do you mean it will cost us more over time to save money just fixing what’s broken now? 
  • Should we hire consultants for that big IT project?  What’s an RFP and when do we need one?  I really don’t want to hire a consultant to help us hire consultants.
16) Legacy Giving: How to Attract the Right Prospects

July 21st, 1:00 PM (ET)

If you want to build a solid foundation of legacy giving for your organization and multiply the bequests that you receive from your donors, you won't want to miss this free webinar.

This free webinar, presented by Tina Tehranchian, planned giving consultant at Donor Motivation Program, will give you the knowledge and perspective you need to motivate your board and your donors to make planned giving a critical part of your future. It will also explore the common difficulties that nonprofit organizations face in incorporating planned giving into their fundraising mix and offer strategies on how to overcome these challenges.

17) Walking the Walk: Engage Volunteers in your Volunteer Engagement Program


 July 26th, 11:00 AM (PT)

Stop just talking the talk and start walking the walk! Learn how to effectively delegate volunteer engagement and management work to volunteers so you have the opportunity to "think bigger." We'll discuss evaluating your program for volunteer engagement, determining how best to deploy volunteers, creating a communication plan, screening and training volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

What You'll Learn: 

  • How to increase your own capacity by involving volunteers in volunteer program administration.
  • Where to go to get resources and help.

18) The Power of Blogging & Thought Leadership for Nonprofits


July 26th, 9:30 AM (CT)

Most nonprofits who have tried to blog have failed miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations who have stumbled upon the magic formula for becoming thought leaders in their community.

Join us to discover:

  • 3 keys to becoming a thought leader.
  • Who should blog? It’s not who you’d expect.
  • 7 components of the best nonprofit blogs.
  • Tips to optimize your blog’s effectiveness.
  • 4 ways to promote your blog.
  • Tips for measuring your blog’s performance.

19) Understanding Soft Risk in Volunteer Engagement


July 27th, 11:00 AM (PT)

We all worry about the hard risks that can have an impact on our volunteers and the work they do, but too often we don’t think about the soft risk. Soft risks are the attitudes, beliefs and actions that expose our organizations to risks. Those risks may include the actions of staff – both paid and volunteer, interactions on social media, lack of training for leaders and volunteers - leading to risky behavior, and how failing to screen for characteristics or “fit” can open volunteers and the organization up to risk. This webinar is designed to help attendees identify soft risks in their organization and give them the tools to make changes to processes and culture to minimize and address these risks.

What You'll Learn: 

  • Understand how your organization's culture of volunteer engagement may be opening it up to soft risk.
  • Lead your organization through a soft risk assessment.
  • Design communication and training plans to address soft risk.

20) Online Fundraising Best Practices for Nonprofits


July 27th, 10:30 AM (ET)

Conventional wisdom dictates that we manage what we measure, and the most effective nonprofits on the planet know exactly how to measure their results. In this educational session, Jay will share best practices—including detailed formulas that every nonprofit should be using—to track the effectiveness of their fundraising efforts.

You’ll learn:

  • 7 steps to online fundraising success.
  • 5 metrics to measure fundraising performance.
  • The donor retention problem.
  • Attributes of a killer email marketing piece.

21) Optimize Your Charity Watchdog Profile to Improve Fundraising


July 27th, 1:00 PM (ET)

Whether you call them watchdogs, raters or evaluators, they and their constituents are watching you. Why should you care? Because individual and institutional investors (funders, if you prefer) care and they are increasingly utilizing nonprofit watchdog / reporting sites to validate their decisions about where to place their investments. They are evaluating your organization based on information you provide in your IRS 990 filings and on your own website. They are assessing how transparently you report your progress and how easy it is for them to find the information about you that they are seeking.

This webinar will help participants understand the differences between and among the major charity rating and information agencies. By understanding how these organizations work nonprofit leaders will be better positioned to understand the opportunists these agencies present to optimize their own Charity Watchdog Profile as an important supplement to their existing fundraising efforts.

22) Cultivating a Library Technoculture: We are Tech Workers!


July 27th, 11:00 AM (PT)

Markham is Canada’s “High-Tech Capital,” housing 900 high-tech companies and their employees. In response, Markham Public Library began hosting maker and coding events, launched a digital media lab, and purchased 3D printers. When skill gaps in our workforce thwarted efforts to engage staff with new services, we embarked on a culture-shifting journey to develop a deep understanding and appreciation for technology. Come hear about our Staff Tech Conference, TEDxMarkhamPublicLibrary, Digital Artist in Residence program, and more!
 
Come to this free webinar to learn from Markham Public Library Managers Pam Saliba and Andrea Cecchetto. They will help you gain a better understanding of the importance of linking company culture to large-scale service model changes. Learn to better prepare for challenges that might be encountered while cultivating your library's technoculture, based on the actual challenges encountered by Markham Public Library staff. Walk away with best practices and tips from Markham Public Library's experience, which can be applied to your own organizational change initiatives regarding technology.
 
This webinar will be recorded and archived on the TechSoup for Libraries website. Please register for this webinar to receive an email notification when the archive is available.

23) Leveraging Social Media to Promote Fundraising Events & Engage Millennials


July 28th, 6:00 PM (ET)

Join us for a dynamic workshop offering clear strategies, tactics, and resources to increase fundraising event success. If you are planning an upcoming fundraiser and looking to expand your donor base to a younger audience, this program is not to be missed. 

Two recognized industry experts will share straight talk and helpful tools for posting and promoting your upcoming event, leveraging Facebook and Twitter, and taking advantage of free scheduling, analysis, and optimization tools to help you work smarter, not harder.

 Join us and learn:

  • How to build a social media strategy that appeals to younger audiences
  • The best times of day to post your event social media messages and send emails
  • Ways to incentivize early sales through campaigns and promotions
  • How to increase event turnout and donations by making it easy for ticket purchasers to spread the word via shares and tweets, and for those unable to attend to donate
  • Secrets from top-performing fundraisers to get trending on social media before, during and after the event

24) Developing a Strategic Plan for Volunteer Engagement


July 28th, 11:00 AM (PT)

Are you engaging volunteers with an eye to the future? Do you know what your volunteer program should look like in 3 or 5 years? Join us as we talk about the fundamentals for creating a strategic plan for volunteer engagement for your organizations. This webinar will include components that should be included as well as ideas for working with organization leaders to include strategic goals for volunteer engagement in your organization's overall strategic plan.

What You'll Learn: 

  • Why a strategic plan for volunteer engagement is important.
  • How to incorporate key components into a strategic plan.
  • How you can use a strategic plan to communicate with organization stakeholders.
  • How creating a strategic plan can elevate the work that volunteers do in your organization.

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Terry Ibele [Learning Apricot]

Posted by Terry Ibele [Learning Apricot]

Published Friday, 01 July 2016 at 8:30 AM

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