29 Free Non-Profit Webinars for April 2016

Terry Ibele 04 April 2016 0 comments

free webinarApril means spring, and what better way to celebrate spring than with free education?

There is no better way! So, it's a good thing I've put together this super list of free educational webinars for nonprofits and associations.

And of course, if you haven't already heard, Wild Apricot is hosting 1 ultimate week of free expert webinars with our Membership Growth Online Summit.

Each day, a different expert will be teaching you about a different marketing strategy to help your organization attract, convert, and retain new members. Check out the agenda below and sign up!

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Attract & Retain New Members with a Marketing Funnel
April 4, Time: 3:00 PM - 4:00 PM (EDT)
By John Haydon, Marketing & Social Media Expert

How to Increase Members with Facebook Ads

April 5, Time: 11:00 AM - 12:00 PM (EDT)
By Shiv Narayanan, Head of Marketing at Wild Apricot

How to Be a Google Ads Super Hero - for Charities & Nonprofits
April 5, Time: 3:00 PM - 4:00 PM (EDT)
By Jason Shim & Mark Hallman, Marketing & Google Partners

Increase Membership Engagement with Social Media
April 6, Time: 3:00 PM - 4:00 PM (EDT)
By Amy Sample Ward, CEO of NTEN - The Nonprofit Technology Network

How to Turn Millennials into Members

April 7, Time: 3:00 PM - 4:00 PM (EDT)
By Sarah Sladek, CEO of XYZ University

From the Bottom Up - Tips for Building an Effective Membership Model
April 8, Time: 3:00 PM - 4:00 PM (EDT)
By Robbie Kellman Baxter, Author of the Membership Economy


Here's a list of some other awesome nonprofit webinars in April

 

10 Emerging Trends in Digital Communications and Fundraising

April 6th, 2016
4:00 PM (PDT)

The rate of computer technology advancement doubles every two years and with it improvements in Internet technology. As personal computers, smartphones, TVs, and the Internet of Things evolve, so must your nonprofit. This webinar will focus on what’s new and next in digital communications and fundraising so that your nonprofit can prepare for the future and embrace being an early adopter. Topics include:
  • What’s new online and mobile fundraising
  • What’s next in social media and online community engagement
  • An exploration of real-time communications and fundraising
  • The Internet of Things and its impact nonprofit communications and fundraising
  • Demographic changes and their impact on the nonprofit sector

Your New Favorite Thing II: 30 MORE Super Helpful Digital Apps, Tools and Resources For Nonprofits

April 6th, 2016
1:00 PM (EDT)

Your New Favorite Thing is BACK, with 30 NEW tools and resources that nonprofits actually use to make managing their digital presence easier, faster, smarter….better. All of them are free or quite reasonable in price!

A good tool can shave minutes or even hours off your task, help you create professional graphics in a flash, give supporters a common platform to take action for your cause and so much more.   
Here’s what you’ll discover during this free webinar:

  • INSTAGRAM tools to help you boost productivity and results
  • DIGITAL VIDEO tools to help you bring your stories to life and become more productive with video
  • DIGITAL ADVOCACY tools to help you unite and engage supporters online for your cause
  • DIGITAL OPTIMIZATION & TESTING tools to help you improve your email and web pages
  • UTILITY tools for forms, cross-platform tasks and automation
  • GRAPHICS AND VISUALIZATION tools to help you turn ideas and data into beautiful, eye-catching graphics

Measuring Success: How to Strategically Assess Your Program

April 12th, 2016
11:00 AM (EDT)

Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if you're doing a good job with your volunteer engagement program? This webinar will help you think through both the quantitative and qualitative information you can use to evaluate your program.

What You'll Learn: 

  • What are the criteria for success for your volunteer program?
  • How can you work with others to create a culture of measurement for volunteer engagement?

How Twitter Can Help in Your Mission

April 12th, 2016 
2:00 PM (EDT)

Twitter is a free social media tool any organization can use to share news and occurrences, attract volunteers and brand advocates, and reach influencers around the globe. However, getting started in this area can be overwhelming and frustrating (how did that life-changing cat video only get 2 likes?!). Enter Maryam Mujica, who oversees Twitter’s nonprofit and foundation outreach for the East Coast--to present a free webinar on how you can maximize Twitter’s tools.

She will cover what kind of content performs best in the Twitter space, how to think about creating that content, and how to choose the best pieces to use. Maryam will also touch upon the power of Twitter, such as how can it help you push your content with its many available tools like photos, video, GIFs and polls. In addition, there will be an introduction to Periscope, the newest video broadcasting/streaming tool that allows you to easily share live content. It is a unique way to interact with your followers, potential partners, future funders, and anyone else on Twitter! Finally, Maryam will share some helpful tips for attracting social ambassadors, because being able to tap into new networks by empowering your passionate followers is one of the unique opportunities social media provides, and you should be taking advantage of it!

Outcomes:

  • Learn best practices for maximizing your reach on Twitter
  • Identify most effective ways to engage your followers and recruit new ones
  • Understand available tools in Twitter, and how they can help you achieve your goal

Convert Supporters with Powerful Landing Pages

April 12th, 2016
1:30 PM (CT)

When prospective donors are directed to your website, do you grasp them firmly and get them to commit? According to a study conducted by NonprofitHub.org, you probably don't. The report reveals a major chasm between the importance of landing pages and a NPO's ability to create them. MarketingSherpa says that 44% of clicks are directed at homepages rather than a relevant landing page. It's time to solve the problem. Learn why to use them and how to build them. In this fast-paced session suitable for all levels of expertise, Jay Wilkinson will navigate through landing page landmines and share dozens of real-world, nonprofit landing pages that get results. Join Jay to discover: Why landing pages are critical to your web presence.

  • Why landing pages are the most important component of a nonprofit's web presence.
  • How many landing pages every nonprofit should have.
  • How to create calls to action that get results.
  • Why donors will pay more attention nonprofits with great landing pages.
  • The secret sauce.

Introduction to Project Budgets

April 13th, 2016 
2:00 PM (EDT) 

Are you ready to start fundraising for your project or idea, but don’t know what and how much to ask for?  If preparing a budget for your foundation grant is holding you back, come learn the basic elements of how to draft a project budget with confidence!

This class will provide you with step-by-step instructions on how to generate a standard project budget for a foundation proposal.  We will discuss:

  • The basic components of a project budget including income and expenses
  • How to estimate the realistic cost of a project
  • What other financial documents you may also need to submit with your proposal

The 7 Fundamentals of a Monthly Giving Program

April 14th, 2016
1:00 PM (EDT)

If you’re thinking about starting a monthly giving program, this free webinar is for you!

Join us to learn the basic fundamentals needed to start a Monthly Giving program, so you can benefit from the tremendous opportunities it can offer your organization.

In this free nonprofit webinar you will learn:

  • How Monthly donors are different
  • How to start a program with limited resources
  • How to recognize monthly donors
  • How to set your ask amounts
  • How to market your program
  • How to present results
  • How to plan for growth

How to Captivate and Engage Constituents with Your Website

April 14th, 2016
9:30 AM (CT)

In this season of technological change, having an effective website is the single most crucial component of a communications plan. In this session, learn from more than 10 years of focus group research with nonprofit constituents and donors how to captivate and engage your audience. Join Jay to discover:

  • The 5 required elements of an engaging website.
  • The 3 biggest mistakes nonprofits make with their websites.
  • 5 proven methods for promoting your organization online.
  • The #1 factor to consider regarding SEO.
  • Real-world examples of nonprofits that have mastered their online presence.

Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

April 14th, 2016
2:00 PM (EDT)

Stop just talking the talk and start walking the walk! Learn how to effectively delegate volunteer engagement and management work to volunteers so you have the opportunity to "think bigger." We'll discuss evaluating your program for volunteer engagement, determining how best to deploy volunteers, creating a communication plan, screening and training volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

What You'll Learn: 

  • How to increase your own capacity by involving volunteers in volunteer program administration. Where to go to get resources and help.

Managing Conflict in the Workplace

April 14th, 2016
1:00 PM (EST)

This webinar, presented by Eileen Chadnick of Big Cheese Coaching, will offer you new perspectives, tools and approaches to help you more successfully navigate the situations and relationships that challenge you. Mastery in managing conflict is both an inner (mindset) game and outer (communications) game.

How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and Bigger Gifts 

Apr 14th, 2016
1:00 PM (EDT)

This webinar is all about how strategic donor-centered stewardship will improve your donor retention. This is big! If you can retain just 10% more of your supporters you can TRIPLE the lifetime value of these same donors.

It’s much easier to get a second gift from current donors than to get a new gift from relative strangers. It’s more cost-effective too. Yet nonprofits on average retain only 43% of their donors (and only 19% of 1st-time donors). For every 100 donors gained, nonprofits on average lose 103. More than a fifth of current donors will give less next year. This is not a sustainable funding strategy.

You need a goal-oriented strategic donor retention and upgrade plan. One that incorporates tried-and-true relationship-building principles. One that keeps donors SATISFIED, because research shows this is the number one reason they stick around. 

And here’s the good news: You’re in charge! You just need to learn how to keep your donors happy. Want to get off the treadmill and march forward with confidence? You can, and you will. Get started with this webinar!
 
Learning objectives:

  • How to persuade leaders that retention is a top priority
  • How to set up your next gifts strategy
  • How to build your ongoing relationship-building strategy
  • How to build your gratitude culture
  • How to use 7 drivers of donor commitment
  • How to get additional and upgraded current donor gifts 

Website Accessibility: Building an Online Space for Everyone

April 14th, 2016
3:00 PM (EDT)

Your website is the online hub of your organization—but is it useful and usable by everyone who needs it? Is the text readable by someone with poor vision? Can the visually impaired use screen readers to gain access to your content—even images? Are users with other disabilities equally able to view and interact with your content? If you're not sure, this one-hour session can help you make your website a place everyone can gain access to your valuable content.

Successfully Implementing Volunteer Program Changes

April 19th, 2016
2:00 PM (EDT)

What should you do when it’s time to change the policies and procedures that govern or guide the volunteers that work with your organization? How can you create a culture of inclusion and get buy-in for those new policies? This training will give you the tools to approach program changes in a strategic way. We will also cover what to do if volunteers either can’t or won’t adopt the policies, how to manage that situation, and what to do if ultimately you need to ask a volunteer to leave.

What You'll Learn: 

  • Theories for change management
  • Pitfalls and challenges around implementing changes in a volunteer engagement program
  • Opportunities to build buy-in and support for changes
  • What to do if you need to ask a volunteer to leave

Overcome Your Board's Fear of Fundraising

April 19th, 2016
1:00 PM (EDT)

What if your board was not only comfortable with fundraising, but actually excited about it? In this webinar, we’ll focus on what you can do, step-by-step, to energize your board and change ‘reluctant’ to ‘ready’, ‘scared’ to ‘sure’ and ‘loathing’ to ‘loving.’
You’ll learn what to avoid when asking board members to raise funds, as well as how you could do a better job making board assignments. Additional takeaways include:

  • How to help board members understand the reason they fundraise.
  • Ways to turn board members into dedicated ambassadors and advocates.
  • 3 mistakes to avoid when asking board members to fundraise.

Face-to-Face Fundraising: Best Practices & New Initiatives

Apr 20th, 2016
12:00 PM (EDT)

Face-to-face fundraising has been the single biggest new tool used for recruiting regular committed donors in the world over the last decade. It is now used in over 50 counties in Europe, the Americas, Asia and Australasia. It has enabled local and especially international NGOs and UN agencies to start raising significant funds in markets such as India, Mexico, Thailand and South Korea as “traditional” tools such as direct mail struggled.
 
This session will take you on a world tour featuring the cutting edge best practice in use of this powerful committed donor recruitment tool, illustrate how it has been successfully integrated with other programs such as telephone, new media, virtual reality, and show how to best retain and develop your F2F recruited donors and the future challenges for F2F fundraising.

Republishing: How to Earn Greater Value from the Content You Create

April 19th, 2016
1:30 PM (EDT)

With the rise of multiple platforms for publishing content, the changing landscape of guest contributions, and the concerns about duplicate content, the state of republishing for SEO can be a quandary. In this 30-minute, hyper-tactical presentation, Rand will show marketers which channels and processes may be useful depending on the types of content they create and are re-purposing.

Introduction to Finding Grants

April 20th, 2016
2:00 PM (EDT)
Are you new to the field of grantseeking? Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this newly revised class.   You will learn the 10 most important things you need to know about finding grants including:
  • Who funds nonprofits and what are their motivations.
  • What do funders really want to know about the organizations they are interested in funding.
  • How do you identify potential funders and make the first approach.

Tools for More Effective Board Meetings

Apr 20th, 2016
1:00 PM (EDT)

You need to involve board members, staff, donors, and stakeholders of all types need in developing of new plans and taking action. But how can you lead effective, efficient meetings to build decisions and support when there can be many different views and priorities?

This session will provide essential tools for building dialogue and alignment across diverse groups as you lead meetings that involve others in reaching your goals. You will learn practices to structure board meetings that:

  • Generate constructive input on strategy, plans and proposals.
  • Improve alignment and commitment to decisions.
  • Support effective follow-up actions.

How to Drive More Visitors to Your Website

April 21st – May 5th, 2016 
3:00 PM (EDT)

All sessions take place Thursdays at 3 pm Eastern and last for 60 minutes.

Your organization has a website full of great content and valuable resources. But how do you get the word out and increase your visitors? In this three-part webinar series we’ll show you strategies and tactics for directing people to your website and its content. Learn how to use the resources you already have to increase traffic, optimize your content and your site’s structure for search, and use Google Analytics to analyze who’s coming to your site and how they’re interacting with it.

By participating in this course you will:

  • Learn how to maximize the value of your content.
  • Consider the advantages of campaigns that include targeted promotions, ads, and earned media.
  • Discover how to move your site up the search rankings.
  • Review the metrics that can provide you with important insights about your website and its users.
  • Familiarize yourself with Google Analytics and its many reporting tools.

Spring Cleaning: Quick Ways to Refresh Your Core Volunteer Program Materials

April 22nd, 2016
1:00 PM (EDT)

Program documents used to manage your volunteer recruitment process and communicate policies and procedures can tend to be dry and boring, but they don’t have to be! 

In fact, your volunteer materials are often underestimated, yet powerful opportunities to share expectations, to deepen connections between volunteers and your organization, and to communicate to volunteers the exceptional experience they are about to encounter. 

Take this opportunity to refresh the way you present your organization to volunteers and see how these changes can inspire a whole new mood of commitment!

Online Fundraising Best Practices for Nonprofits 

April 26th, 2016
9:30 AM (CT)

In this educational session, you'll discover the best practices for successful fundraising by tapping into the expertise of Firespring—a company that has conducted more than 10 years of focus group research with nonprofit constituents and donors. Join Jay to discover:

  • The importance of an engaging website as your fundraising foundation.
  • Key reasons for donor abandonment.
  • How to build a strong donor retention plan.
  • The specific action steps to achieve online fundraising success.
  • Real-world examples of nonprofit organizations that have mastered online fundraising.

Negotiation Skills for Women in Non-Profit

Apr 27th, 2016
1:00 PM (EDT)

Speaking in a savvy and confident way can get you a lot -- stronger contracts with community partners, firmer agreements during fundraising events, and even a higher salary or a performance bonus for your hard work. So why do women suddenly talk themselves out of it? We become paralyzed by not wanting to sound boastful or arrogant, and want to be that ideal team player.

Join us to learn the key mindsets and the critical techniques in standing up for yourself, whether in a casual exchange or a formal negotiation talk.

From the ladies who brought you The 3 Secrets of Confident Women, this session promises to have the same interactive banter and upbeat approach to learning those tough skills in the non-profit world.


Finding Your Sizzle: the Importance of Emotions in Fundraising

Apr 28th, 2016
1:00 PM (EDT)

To get your donor's attention, you gotta have sizzle. This webinar explores the importance of emotions in fundraising, even with the growing movement of "effective altruism," which encourages funding decisions based solely on intellect.
 
We will also delve into the importance of "relatability" - how donors have to be able to relate to the issue in order to be motivated to give, as well as how to "tenderize" your message for the greatest effect.
 
Learning objectives:
  • learn which emotions to use in your fundraising and which to avoid.
  • understand how one word can help your prospects relate to the issue.
  • embrace the importance of tenderizing your message.

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Terry Ibele [Learning Apricot]

Posted by Terry Ibele [Learning Apricot]

Published Monday, 04 April 2016 at 11:44 AM

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