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Expert Webinar: Leading Member Engagement from the Outside-In

Lori Smith 12 February 2016 0 comments

Thursday, February 25th, 2016 @ 3:00 - 4:00 PM (ET) - Register Here

Presented by: Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE

engel-and-caraveliAssociations have always been “about” engagement...the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.  

In this FREE EXPERT webinar, you will learn how to:

  • re-define engagement as a value-generating partnership that leads to success
  • re-focus engagement efforts on what matters most to your stakeholders and advancing the association's goals
  • shift your perspective on engagement to understanding its role at the heart of your business strategy

By the end of this webinar you will understand how to build authentic relationships with your members and discover how your association can become a necessary partner in helping your members achieve their most important goals and at the same time, becoming a financially healthy, vital, growing, mission-driven organizations as a result.


Lori Smith [Smiley Apricot]

Posted by Lori Smith [Smiley Apricot]

Published Friday, 12 February 2016 at 8:00 AM
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