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John Haydon’s Top 5 Tips on Facebook Marketing

Farhad Chikhliwala 17 July 2015 0 comments

How is your nonprofit optimizing Facebook Marketing?

Facebook is an excellent tool for your nonprofit to share content, communicate with members, and grow your cause. The best part is that it’s free. However, keeping your members engaged can be tough. With over 42 million pages and nearly a billion users, how do you stand out from the crowd? 

Over the years, John Haydon has helped hundreds of organizations achieve their best results using Facebook effectively. Register now for his Wild Apricot Expert Webinar, “Learn How Facebook Can Boost Member Engagement” where he covers best practices on engaging and growing membership for your nonprofit.

You can learn more about how to optimize your Facebook Marketing efforts by reading his top 5 blog posts below.


1. Know the Most Useful Facebook Insights Reports and How to Use Them

Ok, so you are a busy nonprofit marketer who’s responsible for a lot more than your Facebook Page. The last thing you need to be doing is getting bogged down with Facebook Insights data.

So which reports are the absolute most important reports? Obviously it depends on your goals for using Facebook, but there are three reports that all marketers should be analyzing on a regular basis:

  1. Page Posts Ranked By Engagement - The Posts Report
  2. Positive and Negative Changes in Engagement Over 30 Days - The Reach Report
  3. Target Facebook Ads to People Already Engaged with Your Content - The People Engaged Report
To find out how to best utilize each of these reports, click to read more.


2. Facebook’s New Newsfeed Prioritizes Posts From People, Over Posts from Pages

That’s right, Facebook updated their Newsfeed algorithm again. And this time, the update could hurt your Page reach and referral traffic.

So, what has Facebook changed and how will it impact you?

  1. Filling quiet news feeds with more content. Facebook is “relaxing” the rule that wouldn’t distribute multiple posts in a row from the same source.
  2. Prioritizing important updates from close friends. Now, posts from friends you interact with most will rank higher in your News Feed.
To read the rest of the list and discover solutions you can implement, click to read more.


3. How To Make Your Nonprofit Facebook Video Go Viral

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For users, videos are easy to publish from mobile. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

But simply uploading a video file won’t guarantee viral Facebook videos. The content and the strategy behind videos are key. So what steps can you follow to help your video go viral?

  1. Understand your people. Utilize Facebook Insights and Graphs to understand what does and does not work.
  2. Create content that resonates. Create or curate content that makes your people look awesome to their friends.
For the rest of the list, click to read more.


4. How to Spruce Up Your Facebook Page in Less Than 15 Minutes

If you’re like most nonprofit marketing professionals, you already have way too much on your plate. You just can’t spend hours preparing your Facebook presence.

The good news is that you only need a few minutes to get your Facebook Page ready for prime time. Just follow these simple steps:

  1. Promote your event on your cover image
  2. Let people post updates on your page
  3. Clean up your tabs
  4. Add a call-to-action to your Page
  5. Pin your best post
Click here for more details.


5. How to Write Facebook Posts That Feel More Human

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes.

In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer?

  1. Post links like a human being, not a marketer. 
  2. Post photos and videos like a human being, not a marketer
  3. Reply to comments like a human, not a marketer
  4. Write Facebook posts (really, all your content) for mobile
Read the whole post here.


Free Expert Webinar

Learn How Facebook Can Boost Member Engagement

Facebook groups, Facebook pages...what’s the difference? And how can you use these two channels more strategically to grow and engage your membership?

John Haydon - the author of Facebook Marketing for Dummies and Founder of Inbound Zombie - will reveal his best kept tips and tricks for building a thriving online community.

In this expert webinar, you will learn:

  • The difference between Facebook Groups and Facebook Pages
  • How to use Facebook Groups to boost member engagement
  • How to promote your organization and increase reach via Facebook Pages
  • Best practices for moderating and hosting Facebook Groups

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He is author of Facebook Marketing for Dummies and Founder of Inbound Zombie, a consultancy in Cambridge, MA, that helps non-profits increase awareness, amplify engagement and raise more money.

He’s also a partner at SocialBrite, a consulting organization that helps any sector make their business more social. In addition, John is a regular contributor to the Huffington Post, NPEngage, Social Media Examiner, and the Razoo Foundation.

Farhad Chikhliwala [Professor Apricot] Farhad Chikhliwala [Professor Apricot]

Posted by Farhad Chikhliwala [Professor Apricot]

Published Friday, 17 July 2015 at 8:30 AM
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