Getting It Right: Association Innovation, Non-profit Video & More

Lori Halley 20 March 2015 0 comments

This week’s link round-up is all about communicating – about your organization and to your members and supporters.

The posts we’ve summarized below offer insight into:

  • the importance of using the right words to talk about association innovation
  • the "best ever" approach to non-profit video
  • steps for telling authentic stories
  • tips for promoting your events using social media
Check out four of the top posts we’ve bookmarked on Apricot Jam lately.

The Language of Innovation: We’re Using The Wrong Words

Ernie Smith (Associations Now) suggests:

When you’re thinking about how to change your organization’s fortunes, you won’t come up with the really good stuff if you’re focused on your limitations. At ASAE’s 2015 Great Ideas Conference ... a longtime association thought leader [Jeff De Cagna] highlighted the way language can set our expectations for innovation.

...De Cagna noted that ...“If we talk about innovation in terms of how risky it is or how challenging it is, we aren’t thinking in terms of our stakeholders,”

In the post, Smith outlines “five key words” De Cagna focused his presentation on “to get us thinking in terms of stakeholders”.

How WE Do It! The Best Video Ever

Nancy Schwartz (GettingAttention.org) offers up a terrific video (definitely worth watching) “from Make It Work — a community making things better for hardworking women, men and families across the country”.

Nancy tells us to...

Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you?

Nancy notes that this video “works wonders” because it:

  • Connects with working parents in a flash, by featuring the situations we face into every day. That’s us up there. Relevance rules!
  • Positively positions this tough issue via humor. We can laugh at the video, and ourselves. That up feeling makes us much more likely to act.

… and more – check out Nancy’s full post for more tips.

4 Steps to Creating Authentic Stories Your Customers Will Want to Read

On the Content Management Institute Blog, Carol Barash tells us:

Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it?

While Carol is talking about telling company stories to customers, her “four tips on how to tell stories that make connections and get results” can be applied to associations, clubs and non-profits telling stories to their members and supporters. The tips include:

    1. Find a moment
    2. Use your authentic voice
    3. Map it
    4. Focus outward

To find out the details on these four tips, read the full blog post.

16 Ways to Use Social Media to Promote Your Event

Kimberly Reynolds (Social Media Examiner) asks:

Does your business conduct events?
Are you wondering how to use social media to promote those events?
Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.

In this article, Kimberly offers “16 creative ways to increase awareness, engagement and sales for your event.”

Want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 20 March 2015 at 8:30 AM

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