Link Round-up: “All About That Base”, Membership & Wine

Lori Halley 06 March 2015 0 comments

This week, we found lots of interesting insight and ideas in the "blogosphere". We heard advice about enjoying the wine you’re drinking and executing the membership plan you already have, as well as concerns about non-profits focusing too much on “that base” (donor database that is) at the expense of great customer service. On the fundraising front, we’ve got insight on “5 need to know trends” and a veritable “Kaleidoscope of Opportunity”. There’s also a reminder that your newsletter shouldn’t be all about you, but seen as a “showcase” of your community.

Check out 5 of the top posts we’ve bookmarked on Apricot Jam lately:

What Do Wine and Membership Have in Common?

William Lessley (Partners In Association Management) tells us:

There are so many choices when it comes to the vino; where do you begin? ...If you ask 20 people which wine is the best white or red wine, you’ll get 50 different answers.

Right about the time I was about to give up entirely, I received the best piece of advice. “The best glass of wine is the one you’re enjoying now.” That’s it – no games, no dilemma – the one you like is the best wine there is. What does that have to do with membership? Merely the best piece of advice I have for anyone struggling with creating the “best” membership retention, recruitment, and engagement plan.

The best membership plan is the one you execute.

Forget, for a moment, about what everyone else is doing or saying you should be doing when it comes to membership and focus on executing your existing membership plan.

In his post, William offers up some advice “beefing up” your membership plan.

If It’s All About That ‘Base, You’re In Trouble!

Pamela Grow asks us:

What kind of experience does a donor (or potential supporter) get when they call into your organization? Is it an area of customer service that could use improvement?

Then Pamela offers a guest post from Rachel Ramjattan, that outlines her very candid encounter with a non-profit  whose receptionist insisted on “capturing information for their database”. This had Rachel re-writing the title of Megan Trainor’s hit song:

“it’s all about the ‘base, ‘bout the base, ‘bout the base”.

5 Need to Know Trends in Fundraising and How to Cope With Them

Joanne Fritz (Nonprofit.About.com) suggests:

If you’ve been looking for signs about which way the fundraising winds blow for 2015, there is no lack of places to look. The Web has been awash with predictions for months. One source I like especially is the National Council of Nonprofits. If anyone is in a position to see the near future for fundraising, this organization is. Back in December of 2014, the Council posted What’s Up, What’s Down in Funding for Nonprofits.

Joanne offers up 5 trends as well as insight on “what to do while these trends play out.”

Successful Fundraising: 7 Tips for Seeing through the Kaleidoscope of Opportunity

Gayle Gifford (Cause & Effect) asks:

Do you love kaleidoscopes? I hadn’t played with one in years until I received one as a gift for presenting a workshop at a fundraising conference. Instead of creating designs from shapes embedded in the kaleidoscope itself, this one made fascinating patterns out of whatever you were looking at. Successful fundraisers are a lot like kaleidoscopes. They have the ability to look at people and their own organizations and see limitless opportunities for making interesting designs together.

Gayle offers “seven tips for developing your own kaleidoscope vision.”

Is Your Chamber Newsletter All About You?

On Frank J. Kenny’s blog, Christina Green asks:

What do you put in a newsletter? Information about events? Information about members’ events?

What value does that have for your audience?

That is not meant to be a snarky question. I really want to know. Do they love getting reminders of your events every week? Maybe they do.

But if that’s all you’re placing in your newsletter couldn’t that be accomplished in an email?

...If your newsletter is only about you, your giving away a prime opportunity to showcase your community. People don’t open newsletters over and over expecting to be wowed. If they don’t enjoy the content the first 1-2 times, they won’t open them in the future. Don’t give your subscribers a reason to ignore you.

Want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 06 March 2015 at 8:30 AM

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