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Non-profit Superpowers, Powerful Facebook Content, and More

Lori Halley 20 February 2015 2 comments

Do you sometimes feel you need super human abilities to be able to develop messages that engage your donors, supporters and members, across the many communications channels? In this week’s link round-up, we’ve found four posts that can help you:

  • “unlock and use your superpower”
  • identify powerful content for your Facebook page
  • tell compelling stories on your website
  • create great donor newsletters

Here are summaries of 4 of the top posts we’ve bookmarked on Apricot Jam this week. Click on the links to read the full blog post.

What is your non-profit organization’s superpower?

Erik Anderson (Donor Dreams Blog) tells us:

When I was a child, I loved watching cartoons. I was especially a fan of cartoons that featured superheroes such as Spiderman, Superman, Batman, etc. I oftentimes found myself daydreaming about having a superpower and what kind of good things I could accomplish with such a power. Yesterday, I went to lunch with an old friend, which got me thinking again about the concept of superpowers and how that idea might apply to your non-profit organization.

...As I sat at my desk this morning thinking through how to tell this story, it dawned on me that “The Power of Relationships” is really every non-profit organization’s “superpower.”

Surprisingly Powerful Content Marketing Hacks for Facebook

John Haydon notes:

If there’s one thing that frustrates Facebook Page managers, it’s when the content they publish fails to reach a significant number of fans [supporters]. Well, we have good news. It’s called “engaging content”!

Okay, so this might not sound like content marketing hacks for Facebook. But hold on, I’m not just talking about super compelling images, stories or videos. I am talking about a specific type of content: that when you post it, your fans can’t stop themselves from sharing it with their friends. The truth of the matter is, in order for content to be successful on Facebook, your fans and their friends must want to be seen consuming and sharing it.

But how do you create great content? Well, what if we told you that your job, as a Facebook content creator, is to provide your fans with content they could use to express themselves? The best content on Facebook does just this; it helps people to show or say something about themselves to their friends.

John offers 5 ideas for developing share-worthy content on Facebook.

Three opportunities for compelling storytelling on your website

Tina de los Santos (Hilborn Charity eNEWS) reminds us:

Storytelling is the most powerful way to engage donors and supporters in your charity’s work. Good storytelling can connect people emotionally to what your charity does in ways that cannot be achieved through other means. Storytelling brings your work to life.

...Your website is the ideal storytelling platform

Your website is one of the first places donors go to learn about you and keep up with your work. When you lure them into your world with a great story it can be a powerful and persuasive interaction.

Tina outlines the “three pages on your website that are ideal opportunities for interlacing your content with great storytelling”.

What Makes a Great Donor Newsletter?

Ann Green (Ann Green’s Nonprofit Blog) suggests:

Most nonprofit organizations produce a newsletter, and many are one big snoozefest. They’re too long and filled with articles that brag about how wonderful the organization is.

Newsletters can and should be a great way to stay in touch with your donors and keep them updated on how they are helping you make a difference.

I recommend a short e-newsletter once or twice a month and one to four print newsletters a year. If you’re getting stressed out about coming up with content for your newsletters, then a communications calendar is your new best friend. Stay Connected Throughout the Year by Using a Communications Calendar.

Ann offers tips for creating a great donor newsletter.

That’s it for this week’s link round-up – want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Super hero team - courtesy of BigStockPhoto.com 

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 20 February 2015 at 8:30 AM


  • Arianna Christopher said:

    Thursday, 26 February 2015 at 10:34 AM
    Your posts on member engagement and social media are engaging in themselves. I visit Wild Apricot at least once a week to keep up-to-date. Thank you for keeping us attentive, entertained, and most importantly informed. Keep up the great work!

    Public Relations Intern, GuideStar USA
  • Lori said:

    Thursday, 26 February 2015 at 11:47 AM
    Arianna: Aw shucks - thanks so much. We're glad you (and other membership and non-profit readers) are being entertained and informed - that's our goal.
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