2015 Nonprofit Communications Trends Report

Farhad Chikhliwala 13 February 2015 2 comments

With so many different communication channels – including websites, blogs, emails, newsletters and social media – communicating with your stakeholders in 2015 can seem like a daunting task.

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report helps non-profit staff and volunteers understand how similar people in similar roles have been communicating in the past, as well as their plans for 2015.  This year’s edition has compiled data from 1,534 non-profit staff from USA and Canada on their communication goals, preferences and habits.  

Here are some highlights:

  • 57% of respondents said that “Engaging Our Community” was their most important communication goal.
  • 81% thought that their website was the most important communication channel and 92% thought podcasting is the least important.
  • The respondents reported that Facebook updates took the most time in a typical week.
  • Facebook is still no. 1 in social media - 96% of respondents have a Facebook page.
  • Respondents ranked the “lack of time to produce quality content” as “very challenging”.
  • 62% will send an email newsletter at least monthly.

If you’d like to check out all of the insight the report provides, you can download the 2015 Nonprofit Communications Trends Report here.

Check out the corresponding infographic below:

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Farhad Chikhliwala [Professor Apricot] Farhad Chikhliwala [Professor Apricot]

Posted by Farhad Chikhliwala [Professor Apricot]

Published Friday, 13 February 2015 at 8:30 AM

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Comments

  • Ruth Baldwin said:

    Thursday, 19 February 2015 at 4:20 PM
    Make the pop-up go away! I can't read the text.
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Thursday, 19 February 2015 at 4:25 PM
    Ruth, sorry - you simply need to click on the "X" at the top right of the pop-up then refresh your page.
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