Quiet People, Event ROI & More

Farhad Chikhliwala 23 January 2015 0 comments

This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. The posts explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s.

Here are summaries of five of the top posts we’ve bookmarked on Apricot Jam this week:

Your Website is a Fishing Net

On his blog, John Haydon writes about the importance of capturing emails by equating your website to a “fishing net”:

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your content, which is determined by your goals.

When people visit your website, your nonprofit is foremost on their mind. Most show up, consume a bit of content, and merrily swim away.

If you don’t have their email, you have no way of keeping in touch.

The Best Ideas CAN Come From the Quietest People in the Room

This post on the Association Adviser blog cites various experts that validate the idea that listening is key to communicating, and that introverts produce great ideas:

Susan Neely, CAE, president and CEO of the American Beverage Association and chair of the ASAE Foundation Board, told us recently that listening is essential for strong leadership. “Listening is not only key to communicating, it’s critical to bringing people together and shaping good public policy.”

Susan Cain, best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, said it’s important to understand that the introverts on your team aren’t “lesser contributors or less successful in social interaction.” Instead, they process knowledge and interact with their surroundings in a quieter way. “They tend to be passionate, but somewhat shy and value periods of solitude, which allow them to be [optimally] creative,”

Read the full blog post to gain insights from experts on this topic.

 

A Receipt Is Not a Thank You: Online Donors vs Online Buyers

Joanne Fritz (nonprofit.about.com) writes about the rise of online giving and how it is the future we must all face:

According to Blackbaud's Charitable Giving Report, in 2013 overall giving grew just under 5%, while online giving grew at a blistering 13.5%.

Joanne then asks non-profits some tough questions about thanking donors:

So, why do nonprofits not worry about their online thank yous as much as their mailed thank yous? Why do thank you letters seem to warrant time and attention while the attitude toward online thank yous seems so nonchalant? This seems especially odd given that we also know that attrition for first time donors, especially online, is extremely high. Those donors are worth a lot, but only if we keep them.

Read Joanne’s full post to learn more about online giving and how thanking is connected to “the psychology of giving”.

5 Ways to Get More ROI From Your Next Conference

Anthony Gaenzle (Content Marketing Institute) offers up 5 ideas to “help you turn the next event you attend into an engaging content marketing series“, including:

  1. Create a series of videos that focus on your team’s conference trips.
  2. Schedule a few posts before, one or two during, and a short series after the conference.
Have a look at the full blog post to see the rest of Anthony’s ideas.

Adopt These Four Values To Super Charge Your Conference Participant Peer Learning

In this post, Jeff Hurt (Midcourse Corrections Blog) shares the values that promote “participatory, peer, co-Learning experiences” during conferences:

  1. Participation Not Indoctrination: Conferences face a critical need to move from education sessions for attendees to learning experiences with participants.
  2. Exploration Not Prescription: Too many conferences try to provide prescribed steps to success, growth, security and happiness. We have to allow conference participants a sense of ownership and co-design in their futures.

Have a look at Jeff’s post to learn more about the values to promote during conferences.

Note: We’ll be having Jeff Hurt present a one-hour webinar on “revolutionizing events” in February – stay tuned to the Wild Apricot Blog for registration details!

That’s it for this week’s link round-up – want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.


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Farhad Chikhliwala [Professor Apricot] Farhad Chikhliwala [Professor Apricot]

Posted by Farhad Chikhliwala [Professor Apricot]

Published Friday, 23 January 2015 at 8:30 AM

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