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Trends and Predictions For 2015

Lori Halley 19 December 2014 0 comments

Wondering about the trends and predictions that will impact non-profits and associations in 2015?

The holiday season is about to kick into high gear. But instead of having visions of sugarplums dancing in your heads, our non-profit and association friends are focused on visions of year-end fundraising and next year’s membership renewals!

We’ve already offered up our New Year Planning Resource Round-up of blog posts, articles and guides to help with your planning. But we thought we’d also offer some expert predictions and expected trends for the coming year. Here are some of the top trends and predictions posts we’ve bookmarked on Apricot Jam lately.

3 Cause Marketing Predictions for 2015

Joe Waters (Selfish Giving) explores new technology and major challenges to be faced in 2015. Joe’s predictions include:

  1. The Future of Cause Marketing is Content Marketing
  2. Beacon Technology will dominate Checkout Charity
  3. Nonprofits Will Have New Rivals for Cause Marketing Dollars

Check out Joe’s post for details on these three predictions as well as additional resources.

13 Nonprofit Social Media Marketing Trends That Will Dominate 2015

On the About.com Nonprofit Blog, Julia J. Campbell offers some social media marketing trends for non-profits in 2015. Some of these trends include:

2. Your new social media mantra – Educate and Entertain.
4. The focus will remain on great stories and eye-catching visuals.
6. Humor and humanity are key.

Check out Julia’s post for all 13 Social Media trends.

5 Nonprofit Trends To Watch in 2015

Nell Edgington (Social Velocity) offers a hopeful outlook for the non-profit sector. She notes:

I love this time of year. Not just because of the approaching space for relaxation, friends and family, and great food, but more importantly because it is a time for reflection. The end of the year offers a natural analytic marker between what was and what is yet to come.

Have a look at Nell’s post to see what she expects for 2015, including, the “Growth of the Sharing Economy” and the “Decreasing Power of the Overhead Myth”.

5 Marketing Trends for 2015 That You Can’t Ignore

Lisa Thompson (Nonprofit Hub) takes a bold approach, asking:

Is your marketing strategy so last season? Update your marketing plan and maximize the impact that your dollars make in 2015 with these five significant trends.

Examples of Lisa’s trends “you can’t ignore” include:

3. Personalized communication is key to setting your organization apart.
5. Humanizing your brand is more important than ever.

Additional Tips and Advice for Non-profits as You Plan for 2015

While the following posts don’t include specific predictions or trends, they do offer up some great advice to help you stay ahead of the curve when you're planning for 2015.

Five Ways to Improve Your Fundraising and Communications in 2015

On her blog, Ann Green offers some practical tips to help improve your fundraising and communications in 2015, including:

  • Create a memorable thank you experience
  • Pay attention to your data entry

4 Tips to Jumpstart Your Nonprofit Content Marketing in 2015

Elicia Tedrow (DonorPro) notes that a Content Marketing Institute (CMI) survey indicates that 61% of non-profits use content marketing. Yet while “nonprofits are getting better at using content marketing, ...they still have a long way to go until they master it.” 

In the post, Tedrow offers four tips to help make your nonprofit content marketing efforts more effective in 2015.

We hope these posts offer some insight and ideas to help you get 2015 off to a great start!

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 19 December 2014 at 10:11 AM
Sorry, this blog post is closed for further comments.

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