Help Your Members Embrace Technology

Lori Halley 03 December 2014 0 comments

In a recent Small Membership Advisory Community session, one of the members noted that she wanted insight and advice from her peers about trying to move her members online.  She noted:

I guess my biggest challenge would be to get all of our members online so that we can reach them and start passing information from our end down rather than the grassroots up.  ...Because we have a unique group of members, some are a lot older and are not interested in the computer.  So trying to get these people online and have more management of our membership database is something that we’re trying to facilitate.

We also know from our annual survey that many of the volunteers and staff managing associations, clubs and non-profits are having trouble trying to get their board as well as their members to embrace technology.

Do any of these challenges sound familiar?

For example, is your membership organization finding it difficult to...

  • get members to use online self-service tools to update their contact information, complete renewals and make online payments
  • move away from printed newsletters and to digital versions
  • get the board to engage in online communities and social media networks
  • convince staff and volunteers to use online tools to manage member databases
  • have participants register and pay for events online

You, your members & technology: why so reluctant?

The reality is that long standing members, volunteers and board members are reluctant to embrace new and emerging technology, no matter how beneficial it might be. This might be because they have concerns over security, intrusiveness and ease of use.

Understanding why your stakeholders are so reluctant can help go a long way to figuring out ways to get them more excited and willing to adopt something new. 

New guide offers tips to help your members embrace technology

To help, we’ve created a guide that offers research, insights and tips on how to get members, volunteers and your board to embrace technological advancements as tools that will help them and your organization as a whole.

This new guide in our Membership Knowledge Hub offers:

  • Insight into why some of your members are so reluctant to embrace new technology (are they really "tech-adverse" or "sensible adopters"?)
  • Technology and software suggestions that will benefit:
    • Members
    • Volunteers
    • Board Members
  • Practical tips for encouraging adoption

Check out the guide

If you are in a leadership or IT role within your organization, this guide can help you figure out why your members are reluctant, what technology or software might benefit you, and how to encourage your members to adopt change.

Check out our guide: Helping Your Members Embrace Technology.

What is your biggest challenge in moving your members online? Share it with us in the comments below.

Image source:  Computer Key ... The Word Embrace – courtesy of BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 03 December 2014 at 8:30 AM

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