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Adding Mission to Your Volunteering: Webinar Presentation & Video

Lori Halley 05 November 2014 2 comments

This week we launched our Wild Apricot Expert Webinar series with The Mission-Driven Volunteering Webinar – presented by Elizabeth Weaver Engel MA, CAE (Spark Consulting LLC) and  Peggy Hoffman, CAE (Mariner Management & Marketing LLC).

We’re rolling out this webinar series to provide insight, ideas, best practices and tips for the volunteers and staff of small membership organizations. And we were pleased that this premiere session was attended by close to 200 participants.

We chose Mission-Driven Volunteering as the first in our Expert Webinar series because we know that volunteers are essential to small membership organizations. In fact, volunteers are actually leading many small organizations and managing day-to-day operations as well.

What’s driving folks to “voluntears”?

Before the session, we asked participants to tell us their biggest challenges – “what is or isn’t working for their volunteers.” The number one answer was “recruitment and retention”.  Many folks noted that they are struggling to recruit enough and the right volunteers, especially younger participants. In addition, we heard that there are challenges in getting volunteers to stay committed and in following through.

Webinar offered lots of insight and ideas

During the webinar, Elizabeth and Peggy...

  • outlined what the different generations of volunteers are looking for and the type of commitments they’re willing to make
  • helped participants understand the problems with the current volunteering model – which is based mostly around standing committees which limit people’s ability to get involved
  • dispelled a few volunteering myths and looked at the current volunteering realities
  • offered some insight into how “adding mission” and micro-volunteering can help you recruit, engage and retain volunteers

Applying “upside-down” thinking

One of the key take-aways I heard from the presenters was that we need to start thinking “upside-down” about volunteering.  As Peggy Hoffman explained, we need to stop focusing on the volunteer job title or role and shift this upside-down and begin by thinking about “what needs to get done”. This means starting with a completely different vision of volunteering, one that embraces micro-volunteering and adhocracy.

Check out the Slide Presentation and Video

There was so much great insight during the webinar that we’re sharing the presentation here for those who couldn’t attend. Here's a link to the full presentation in SlideShare:

Webinar Video

In addition, here is a link to the full one-hour webinar video:


Webinar Questions and Answers coming soon

Stay tuned to the Wild Apricot Blog for a post with all of the questions from the live webinar session and answers from our presenters, Elizabeth Weaver Engel and Peggy Hoffman.

And remember, this is just the first in our Wild Apricot Expert Webinar series. Keep an eye on this blog for news about upcoming sessions!

Image source:  Volunteer group raising hands... courtesy of BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 05 November 2014 at 12:32 PM


  • Scott Reed said:

    Tuesday, 11 November 2014 at 11:56 AM
    Looks like a good topic but the recording has problems. Some of the slide transitions stop halfway through. Also, there are some streaming problems. Aafter about 22 minutes the audio kicked out and when I backed up, the video feed stopped.
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Tuesday, 11 November 2014 at 3:26 PM
    Thanks for alerting us to this issue. We double checked the recording and it seems fine. Peggy's sound is not the best, but that isn’t an issue with the recording.

    I think what you're describing may be a streaming/internet speed issue. Sometimes online videos stop abruptly if there is not enough bandwidth on your connection to process/load it fast enough or there is a weak wi-fi signal. Try re-loading the Youtube video and make sure it buffers a bit first (you'll see the grey bar ahead of the red bar to show its buffering). Let the video load up for a few minutes then press play. This might do the trick. But if you're still having problems.. check out: Video is choppy or ends early (Youtube Help)
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