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Website As Killer App, Bad Training at Good Nonprofits & More

Lori Halley 17 October 2014 1 comments

This week’s link love round-up sparked a lot of questions, such as:

  • Do you have a “killer app” that you’re not optimizing?
  • Is your good non-profit suffering from bad training?
  • Did you know content marketing could drive the success of your cause marketing program?
  • Are you the last person to find out when a member has changed jobs?

Here are 4 of the top posts we’ve bookmarked on Apricot Jam this week – that offer answers to those questions as well as additional insight.

You Have Your Killer App: Your Website

Nancy Schwartz (Getting Attention Blog) explains:

Way back when, when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe.

  1. Website as home base, with email as pitcher (no hits without the pitcher)
  2. Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases
  3. Other social media platforms as the outfield.

Then, for so many organizations, social media platforms took precedence …

In fact, social media (or at least the dream of what social media could be), eclipsed websites and email … But by now, for many of us, the role of social media has been moved back to the infield, with your website sticking hard at home base.

Nancy offers “a few of the reasons websites live on and live strong.”

8 Reasons Why Bad Trainings Happen to Good Nonprofits           

Beth Kanter
(Beth’s Blog) republished a post by Salsa Labs that includes "an excellent rewrite" of Beth's nonprofit training presentation. In the post, they suggest:

Nonprofit training can take on many shapes and forms – leadership, management, technology, volunteer, board development, fundraising, and the list goes on. While some trainings are informative and deeply enriching, others are…well, just down right boring. Training and education are essential drivers and serve an important function for improving employee performance, satisfaction and yes, even increasing staff retention. So why aren’t nonprofits focused more on developing quality training programs?

The post offers “eight eye-opening tips” as well as some great advice: “Training is tough, but we all start at the beginning!” There are also wonderful animated GIFs to watch!

How to Use Content Marketing to Drive Cause Marketing Success

 In a post on the For Momentum Blog, Joe Waters suggests:

One of the hottest terms in marketing today is Content Marketing. I bet you’ve heard of it. But you might not know exactly what it is. Here’s a primer on what content marketing is and how it can drive the success of your cause marketing program. I’m speaking from experience. I started my blog, Selfish Giving, in 2004 shortly after I was hired to launch the cause marketing program for a large hospital. I blogged to share success stories and to show other businesses how we could work together. Content helped! During my tenure, we partnered with dozens of businesses and raised millions of dollars. Since then, I’ve used content marketing to grow my consulting business and to help my nonprofit clients expand their fundraising.

Joe outlines some of the “shapes and forms” content marketing can take, and as well as explaining “How to use content marketing for cause marketing for nonprofits that want to attract business partners.”

Keep Email Addresses In Your Database Up To Date

Holly Koenig (Kellen Company Blog) notes:

If you are managing a database for a professional society, you probably know that you're often the last person to find out when an individual member has changed jobs. Members know to update their LinkedIn profile, but they don’t always remember to send you their updated contact information. Typically you first learn something's up when you receive a bounceback from a group email communication.

Since email is such an important tool to reach your members, if you don’t replace a bad email address, it’s likely you’ll lose that member for good.

Koenig offers 4 “tips that can help you keep your database current:”

That’s it for this week’s link round-up - want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 17 October 2014 at 8:30 AM


  • Melissa Monte said:

    Thursday, 23 October 2014 at 1:34 PM
    Great points Lori! I have come to realize that a lot of nonprofits don't truly understand the power their website can have on their cause. Then on the other hand, one of our partner nonprofits spemt a bunch of money getting an actual app developed (not a good one whatsoever), and trying to market it for downloads while their website could use an update!
    We work with a lot of nonprofits so I recently wrote a blog post on 10 Great Nonprofit Websites and what they're doing to make them so successful so other nonprofits can learn from them. I'd love your feedback! http://mittenunited.com/blog/2014/10/10-great-nonprofit-websites/

    Mitten United Design Agency
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